Plastic Hair Rollers
FailShoppers spend an estimated $51K a year here, so Plastic Hair Rollers is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $51K/yr153K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 51 sellers
Flapen Score
Plastic Hair Rollers against its category
The dotted line is the Beauty & Personal Care average. Past it, Plastic Hair Rollers is stronger. Inside it, weaker.
Market
The Plastic Hair Rollers market on Amazon at a glance
Shoppers on Amazon United States searched for Plastic Hair Rollers 153K times last year and spent an estimated $51K. The top 5 brands take 84% of clicks. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $51Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- magnetic rollers for hair43K searches a year
02 · Price
A sale here is worth $11.86.
Listings sell for $11.86 on average, from $4.86 to $29.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.86 that is $1K to $3K a year per listing.
- Average price
- $11.86under the $15 to $100 sweet spot
- Price range
- $4.86–$29.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Hair Rollers. It carries 2,246 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #192in Hair Rollers
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 2,246per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Plastic Hair Rollers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Annie Snap-On Magnetic Hair Rollers Extra Jumbo 1 3/4 Inch with Locking Snap-Over Hood Secure Hold No Pins Needed Purple 6 Count
- Price
- $5.53
- Rating
- 4.3/5
- Reviews
- 3,636
- Age
- 13y ago

Diane Smooth Hair Rollers 2-Inch Hair Rollers for Volume Blowout & Wet Set Styling Large Vented Curlers for Loose Curls Body & Root Lift Gentle Rollers for Medium & Long Hair 12-Count Grey
- Price
- $9.19
- Rating
- 4.3/5
- Reviews
- 3,668
- Age
- 16y ago

Kleravitex Hair Curler Roller Set/Set of 96 Stackable Rollers / 8 Size Rollers From Extra Small to Extra Large / 12 Rollers per Size - Hairdressing Curlers for Women - Curling Styling Tool
- Price
- $29.67
- Rating
- 4.5/5
- Reviews
- 1,757
- Age
- 6y ago

Annie Snap-On Magnetic Hair Rollers Large 7/8 Inch with Locking Snap-Over Hood Secure Hold No Pins Needed Green 10 Count
- Price
- $4.86
- Rating
- 4.3/5
- Reviews
- 3,636
- Age
- 14y ago

Diane Snap-On Magnetic Rollers Pack of 8 Hair Curlers for Women and Girls Small Diameter Pink D4719 8 Count (Pack of 1)
- Price
- $6.99
- Rating
- 4.2/5
- Reviews
- 1,405
- Age
- 20y ago
Trending
estimated 90-day click momentum
Conair Magnetic Hair Rollers Curlers in Assorted Sizes and Colors Rollers Curler Set with Comb Clips Included 75-Piece
- Price
- $12.12
- Rating
- 4.1/5
- Reviews
- 10,939
- Age
- 16y ago

The Hair Edit Ceramic Core Hair Rollers for Salon-Quality Volume Professional Grade Thermal Rollers Heat or No-Heat Styling Soft Waves & Bouncy Blowouts Root Lift Long-Lasting Shine 9 Pack
- Price
- $13.69
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 10mo ago

Annie Snap-On Magnetic Hair Rollers Large 7/8 Inch with Locking Snap-Over Hood Secure Hold No Pins Needed Green 10 Count
- Price
- $4.86
- Rating
- 4.3/5
- Reviews
- 3,636
- Age
- 14y ago

Diane Vented Hair Rollers - Lavender - 12 Pack
- Price
- $8.56
- Rating
- 4.3/5
- Reviews
- 3,668
- Age
- 16y ago

Annie Snap-On Rollers Size Jumbo 6Ct Black
- Price
- $5.39
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 10y ago
Newest
by launch date
The Hair Edit Ceramic Core Hair Rollers for Salon-Quality Volume Professional Grade Thermal Rollers Heat or No-Heat Styling Soft Waves & Bouncy Blowouts Root Lift Long-Lasting Shine 9 Pack
- Price
- $13.69
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 10mo ago

WILLBOND 141 Pieces Hair Rollers Set Include 60 Pcs Plastic Hair Rollers (black 6 Sizes)
- Price
- $22.34
- Rating
- 4.0/5
- Reviews
- 3,035
- Age
- 1y ago

4 Sizes Self-Grip Hair Rollers Set for Long Short Hair and Bangs - 50 Pcs with Clips (25mm 36mm 48mm 60mm) Pink
- Price
- $10.09
- Rating
- 4.3/5
- Reviews
- 2,325
- Age
- 2y ago

30Pcs Plastic Hair Curlers Rollers Set Snap on Rollers Self Grip Hairdressing Curlers Hair Curlers No Heat Hair Rollers for Long Medium Short Thin Fine Hair with Mini Comb (5 Sizes)
- Price
- $10.03
- Rating
- 4.3/5
- Reviews
- 515
- Age
- 2y ago

Syhood 12 Pcs Pink Plastic Hair Rollers for Women Large Size Curlers Set Snap Roller Clips with Rat Tail Comb for Long Medium Short Hair Bangs Salon Hairdressing Styling Tool (2.6 x 1.4 Inch)
- Price
- $12.88
- Rating
- 4.2/5
- Reviews
- 1,214
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
51
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 93%
Open market
12%
- Annie32%
- Diane29%
- WILLBOND12%
- Kleravitex7%
- ZMD4%
- Conair4%
- Open — no brand owns it (8 brands, 12%)
Demand
Plastic Hair Rollers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Plastic Hair Rollers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnetic rollers for hair43K/yr
- magnetic hair rollers30K/yr
- snap on rollers for hair11K/yr
- plastic rollers10K/yr
- dominican roller set hair rollers9K/yr
- snap on rollers7K/yr
- snap on hair rollers4K/yr
- hair rollers with covers4K/yr
- hair rollers plastic5K/yr
- dominican hair rollers3K/yr
Reviews and returns
What reviews say buyers love and hate about Plastic Hair Rollers
We read the reviews and the return reasons for every product selling here.
“pulls out hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plastic Hair Rollers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









