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plastic hair pins

Skip it

Soft demand (-43.2% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 3Conversion 51Competition 63Returns 63Price range 69Avg price 94Brand share 36Review moat 49Quality gap 93

Avg price

Great$22.45

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Good$5.69–$128.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,631.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Bad$89K

$89K/yr · 95K searches

Growth

Bad-43.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, plastic hair pins is a $89K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–Jul–Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

plastic hair pins market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$67K–$90K
units × avg price
Conversion rate
4.1%
Avg BSR
#534
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
6.6%
Avg brand age
28 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

27

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

17%

  • fiona franchimon52%
  • Elefutura12%
  • Good Hair Days10%
  • Kitsch4%
  • LAPOHI3%
  • Chuangdi3%
  • Open — no brand owns it (11 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.2% search growth over the last 90 days.
10K6KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jul, Aug, Sep · busiest ÷ quietest = 3.1×

Top plastic hair pins search terms

  • fiona franchimon hairpin45K/yr
  • hair prong12K/yr
  • hair forks for thick hair10K/yr
  • hair prongs for women6K/yr
  • french hair fork5K/yr
  • hair forks for women3K/yr
  • fiona franchimon no 1 hairpin4K/yr
  • no 1 hairpin4K/yr
  • fiona hairpin3K/yr
  • no 1 hairpin fiona franchimon2K/yr
All search terms

Top plastic hair pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$18K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about plastic hair pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great hair product”

Ease Of Use12%

“Easy to Use”

Hair Styling8%

“holds hair great”

Suitability Straight Hair7%

“This hairpin looks great in my hair”

Value For Money6%

“Good Price”

Durability5%

“Very durable & cute hair accessory”

Comfort-Overall4%

“Very comfortable”

Color3%

“I like the neutral colors”

Design-Overall3%

“The design is sleek and very pretty”

Advertised Vs Actual Product3%

“Does what it says”

What buyers complain about

Suitability Short Hair15%

“theyre just not working for my hair”

Grip8%

“No grip”

Suitability Long Hair7%

“To big for my hair”

Hair Related7%

“Did not hold my hair in place”

Ease Of Use5%

“Not user friendly”

Suitability Straight Hair5%

“They didn't work for my straight hair”

Functionality-Overall5%

“Does not work as described by the seller”

Weight Heavy5%

“Simply too heavy”

Size-Overall5%

“They are small”

Durability4%

“Breaks easily”

Top return reasons

Suitability Short Hair28%
Size-Overall14%
Suitability Long Hair12%
Functionality-Overall10%
Advertised Vs Actual Product5%
Grip4%
Weight Heavy3%
Suitability Straight Hair3%
Hair Related3%
Ease Of Use2%

Common questions

Is plastic hair pins profitable to sell on Amazon United States?
The niche generates $89K/yr across 30 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -43.2%. Flapen's verdict: Skip it (48/100).
How competitive is the plastic hair pins niche?
17 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in plastic hair pins?
Top complaints mined from reviews: Suitability Short Hair, Grip, Suitability Long Hair. The return rate is 2.5%.
When does demand for plastic hair pins peak?
Demand peaks in Feb–Jul–Aug–Sep; the busiest month runs 3.1× the quietest.
What does it cost to enter the plastic hair pins niche?
Listings span $5.69–$128.45; the average listing price is $22.45 (sweet spot $15–$100). The average incumbent carries 1,632 reviews — the moat a new listing must climb.