plastic free deodorant
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.54avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.26–$37.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Market size
Okay$240K$240K/yr · 144K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad7,841.64avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, plastic free deodorant is a $240K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug–Sep–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
plastic free deodorant market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $185K–$232K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #359
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 77%
- Out of stock
- 2.7%
- Avg brand age
- 58 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
106
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
8%
- HIBAR69%
- Native16%
- HEY HUMANS2%
- Viking Revolution2%
- HUMBLE SIMPLE AND TRUE.2%
- ATTITUDE2%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Nov, Dec · busiest ÷ quietest = 3.5×
Top plastic free deodorant search terms
- plastic free deodorant33K/yr
- hibar deodorant29K/yr
- hibar20K/yr
- native deodorant plastic free14K/yr
- hi bar deodorant7K/yr
- hibar shampoo and conditioner9K/yr
- native plastic free deodorant9K/yr
- zero waste deodorant7K/yr
- plastic free deodorant for women3K/yr
- eco friendly deodorant4K/yr
Top plastic free deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HiBAR - Coconut & Vanilla Plastic Free Deodorant - Natural Deodorant - All-Day Protection - With Sunflower Seed Wax Rice Bran & Shea Butter - Plastic Paraben & Aluminum-Free - Vegan - 1 Pack
HIBAR$13.324.5★472 rev
HiBAR Sensitive Deodorant with Sea Moss & Aloe - Gentle on Skin Neutralizes Odor Absorbs Moisture Smooth Application Long-Lasting Protection Aluminum & Paraben Free
HIBAR$12.964.4★181 rev
Native Plastic Free Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control | Deodorant for Women and Men Aluminum Free with Baking Soda Coconut Oil and Shea Butter | Cucumber & Mint
Native$12.603.9★6,009 rev
HiBAR - Eucalyptus & Mint Plastic Free Deodorant - Natural Deodorant - All-Day Protection - With Sunflower Seed Wax Rice Bran & Shea Butter - Plastic Paraben & Aluminum-Free - Vegan - 1 Pack
HIBAR$13.244.5★472 rev
HiBAR - Moisturize Shampoo & Conditioner Bar Set - For Dry Frizzy Hair - Nourish & Hydrate -Coconut Oil Cocoa Butter & Vitamin B5 -Plastic Soap Paraben & Sulfate-Free -Color Safe & Vegan
HIBAR$24.414.3★4,325 rev
Newest
by launch date
Native Aluminum Free Deodorant Sea Salt & Cedar Large Size Stick 72 Hour Odor Control for Women & Men Contains Naturally Derived Ingredients 3.1 oz
Native$13.511,288 rev
HUMBLE BRANDS Deodorant Stick Rockrose & Cedar - Aluminum-Free Deodorant for Women & Men with Baking Soda Essential Oils & Beeswax - Underarm Skincare for Long-Lasting Freshness 2.65 Oz
HUMBLE SIMPLE AND TRUE.$13.36107 rev
ATTITUDE Plastic-Free Natural Deodorant Aluminum-Free Baking Soda Formula EWG Verified Vegan Long-Lasting Odor Protection Sandalwood & Cedar 2.64 Oz
ATTITUDE$12.5238 rev
Tree of Life Beauty Coconut and Vanilla Aluminum Free Deodorant for Women - Nourishing Natural Ingredients Soothing Scent Smooth Glide with Shea Butter and Coconut Oil - Paraben Free (2.65oz)
Tree of Life Beauty$6.26221 rev
HiBAR - Coconut & Vanilla Plastic Free Deodorant - Natural Deodorant - All-Day Protection - With Sunflower Seed Wax Rice Bran & Shea Butter - Plastic Paraben & Aluminum-Free - Vegan - 1 Pack
HIBAR$13.32472 rev
Trending
90-day click momentumHUMBLE BRANDS Deodorant Stick Rockrose & Cedar - Aluminum-Free Deodorant for Women & Men with Baking Soda Essential Oils & Beeswax - Underarm Skincare for Long-Lasting Freshness 2.65 Oz
HUMBLE SIMPLE AND TRUE.$13.364.4★
Native Aluminum Free Deodorant Sea Salt & Cedar Large Size Stick 72 Hour Odor Control for Women & Men Contains Naturally Derived Ingredients 3.1 oz
Native$13.514.6★
Tree of Life Beauty Coconut and Vanilla Aluminum Free Deodorant for Women - Nourishing Natural Ingredients Soothing Scent Smooth Glide with Shea Butter and Coconut Oil - Paraben Free (2.65oz)
Tree of Life Beauty$6.263.7★
HiBAR Fragrance Free Sensitive Deodorant 2.25 OZ
HIBAR$14.134.4★
Native Plastic Free Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control | Deodorant for Women and Men Aluminum Free with Baking Soda Coconut Oil and Shea Butter | Cucumber & Mint
Native$12.603.9★
What buyers say about plastic free deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“A top notch product”
“I have been using it for 2 years now”
“No irritation”
“It does the job beautifully”
“Best for the money”
“Soft and effective”
“Exactly as described”
“Smooth application”
“Clean ingredients”
What buyers complain about
“Weird scent”
“Skin Rash”
“Doesnt work as described”
“Expensive”
“Broke off inside”
“LEAVES STAINS”
“Inconsistent quality”
“Doesnt keep you dry”
“LEAVES STAINS/RESIDUE”
“Not as described”
Top return reasons
Common questions
- Is plastic free deodorant profitable to sell on Amazon United States?
- The niche generates $240K/yr across 39 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the plastic free deodorant niche?
- 13 brands and 106 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in plastic free deodorant?
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.9%.
- When does demand for plastic free deodorant peak?
- Demand peaks in Jul–Aug–Sep–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the plastic free deodorant niche?
- Listings span $6.26–$37.12; the average listing price is $18.54 (sweet spot $15–$100). The average incumbent carries 7,842 reviews — the moat a new listing must climb.