Plastic Free Deodorant

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

+18.6%

Conversion, latest week

9.0%

Market size, estimated

$240Ka year

Peak month

September3.5× the quietest month

Top search term

plastic free deodorant33K searches a year

Listings sell for $18.54 on average, from $6.26 to $37.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $18.54 that is $5K to $9K a year per listing.

Average price

$18.54inside the $15 to $100 sweet spot

Price range

$6.26–$37.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.9%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #359 within Deodorants & Antiperspirants. It carries 7,842 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

97%

Out of stock, average day

2.7%

Average rank

#359in Deodorants & Antiperspirants

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

7,842per listing

Listings tracked

39

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

58 months