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Placenta

Fail

Demand is soft, at -11.2% this quarter, so Placenta is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$96K/yr53K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
70%top-5 click share · 13 brands · 29 sellers

Flapen Score

Placenta against its category

The dotted line is the Beauty & Personal Care average. Past it, Placenta is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Placenta market on Amazon at a glance

Shoppers on Amazon United States searched for Placenta 53K times last year and spent an estimated $96K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
2.4%
Market size, estimated
$96Ka year
Peak month
October3.4× the quietest month
Top search term
placenta20K searches a year

02 · Price

A sale here is worth $74.71.

Listings sell for $74.71 on average, from $11.80 to $363.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $74.71 that is $0 to $7K a year per listing.

Average price
$74.71inside the $15 to $100 sweet spot
Price range
$11.80–$363.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #5,205 within Toners & Astringents. It carries 257 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
10.6%
Average rank
#5,205in Toners & Astringents
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
257per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Placenta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

29

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

20%

  • Brand 140%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Placenta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Placenta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • placenta20K/yr
  • placenta supplement9K/yr
  • mosbeau placenta white advanced skin whitening7K/yr
  • mosbeau6K/yr
  • sheep placenta5K/yr
  • deer placenta3K/yr
  • placenta capsule2K/yr

Reviews and returns

What reviews say buyers love and hate about Placenta

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
7%of negative reviews mention “Value For Money”
0.7%of orders come back
“Expensive supplement,”
A buyer, on “Value For Money”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

26 topics

NegativePositive

FAQ

Common Placenta questions

Answered from the same tracked data.