placenta
Skip itSoft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great257.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$74.71avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 53K searches
Price range
Bad$11.80–$363.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, placenta is a $96K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
placenta market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $93K–$112K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #5,205
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 60%
- Out of stock
- 10.6%
- Avg brand age
- 58 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
29
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
20%
- Mosbeau40%
- Ancestral Supplements12%
- LABO Nutrition10%
- Nu-Health7%
- HASK6%
- Mosbeau Japan5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 3.4×
Top placenta search terms
- placenta20K/yr
- placenta supplement9K/yr
- mosbeau placenta white advanced skin whitening7K/yr
- mosbeau6K/yr
- sheep placenta5K/yr
- deer placenta3K/yr
- placenta capsule2K/yr
Top placenta products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mosbeau Placenta White Advanced Supplement for Skin Whitening 2015 Japan Patented Twice As Effective As Glutathione (120 Tablets)
Mosbeau$70.004.4★238 rev
Ancestral Supplements Grass Fed Placenta Supplement with Liver Contains Postpartum Vitamins for Women Breastfeeding Promotes Menopause Relief Stem Cells Support Skin Elasticity 180 Capsules
Ancestral Supplements$65.964.6★339 rev
LABO Nutrition Le Ageless Placenta 99 with Oryza Ceramides - Cellular Supplement with Collagen Peptides - Supports Skin Firmness Healthy Moisture & Youthful Appearance - 60 Capsules
LABO Nutrition$52.154.4★36 rev
Hask Placenta Leave-In Conditioning Treatment Super Strength 6 Ounce (175ml) (3 Pack)
HASK$21.204.6★1,416 rev
Mosbeau Placenta White Advanced Whitening Tablets 60 count 650mg Japan
Mosbeau Japan$69.984.7★9 rev
Newest
by launch date
Codeage Beef Placenta Grass-Fed Liver Tracheal Cartilage 180 Capsules
Codeage$57.8726 rev
XIVITAE Placenta Hair Growth Treatment 12 x 10 ml - Nettle Ampoules for Hair Loss and Follicles Regrowth - Placenta Serum Enriched with Panthenol and Eucalyptus - Soothing Scalp Treatment
XIVITAE$22.6516 rev
EINNALAB 30 000mg Highest Deer Placenta Supplement 60 Capsules - Made in New Zealand
EINNALAB$154.643 rev
LABO Nutrition Le Ageless Placenta 99 with Oryza Ceramides - Cellular Supplement with Collagen Peptides - Supports Skin Firmness Healthy Moisture & Youthful Appearance - 60 Capsules
LABO Nutrition$52.1536 rev
Placenta Encapsulation Kit for Postpartum Recovery Hospital Placenta Collection Kit with Prepaid Return Shipping Includes Lab-Based Processing Service | Pluscenta
Plus+centa$363.8189 rev
Trending
90-day click momentumCodeage Beef Placenta Grass-Fed Liver Tracheal Cartilage 180 Capsules
Codeage$57.874.4★
Dragon Herbs Deer Placenta Capsules | Deer Placenta Supplement to Support Vitality & Wellness | All Natural Ingredients Non-GMO (60 Capsules 500 mg Per Capsule)
Dragon Herbs$54.724.2★
Mosbeau Placenta White Advanced Whitening Tablets 60 count 650mg Japan
Mosbeau Japan$69.984.7★
XIVITAE Placenta Hair Growth Treatment 12 x 10 ml - Nettle Ampoules for Hair Loss and Follicles Regrowth - Placenta Serum Enriched with Panthenol and Eucalyptus - Soothing Scalp Treatment
XIVITAE$22.654.4★
New Zealand Sheep Placenta w/ Grape Seed Extract and Vitamin E - 13500mg x 60 Soft Gel Capsules - Supports Skin Health and Vitality
Deep Blue Health$59.043.9★
What buyers say about placenta
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great company with consistent product”
“Reasonably priced”
“This supplement has been very beneficial to me as I'm recovering from a covid infection this month”
“Grow grow grow”
“Great Addition to My Supplement Routine”
“my acne cleared up”
“Premium beef organ supplement”
“theres no weird taste or smell”
“Effective”
What buyers complain about
“Expensive supplement,”
“I honestly expected this to smell absolutely horrible but”
“May require taking a bottle weekly in dosage to feel something, which Ive not done, and wont”
“Personally dont feel any effects”
“truly the not so secret ingredient of my hair care”
“They don't have a taste”
“The capsules are large”
“Doesn't help with texture like Microneedling with PRP does”
“Not potent, dont feel like it does anything at all”
“You usually expect a harsh, earthy flavor with liver or placenta supplements”
Top return reasons
Common questions
- Is placenta profitable to sell on Amazon United States?
- The niche generates $96K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the placenta niche?
- 13 brands and 29 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in placenta?
- Top complaints mined from reviews: Value For Money, Smell, Dosage. The return rate is 0.7%.
- When does demand for placenta peak?
- Demand peaks in Oct–Nov; the busiest month runs 3.4× the quietest.
- What does it cost to enter the placenta niche?
- Listings span $11.80–$363.81; the average listing price is $74.71 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.