Is pixi blush stick profitable to sell on Amazon United States?

The niche generates $403K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (47/100).

How competitive is the pixi blush stick niche?

7 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in pixi blush stick?

Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.8%.

When does demand for pixi blush stick peak?

Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the pixi blush stick niche?

Listings span $6.80–$50.62; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 1,623 reviews — the moat a new listing must climb.

pixi blush stick

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$18.51

avg listing price — sweet spot $15–$100

Price range

Great$6.80–$50.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$403K

$403K/yr · 410K searches

Review moat

Okay1,622.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pixi blush stick is a $403K/yr Amazon United States market (410K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pixi blush stick market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $278K–$370K; units × avg price
Conversion rate: 5.3%
Avg BSR: #175
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 5.3%
Avg brand age: 39 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Wonderskin48%
Pixi27%
BEFIVECOK7%
FYEBOO6%
Youthforia5%
paminify4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top pixi blush stick search terms

pixi blush141K/yr -0.2%1.1% conv.
wonderskin phlush stick48K/yr +15.1%10.8% conv.
pixie blush29K/yr +1.0%0.8% conv.
pixie blush stick19K/yr +1.6%1.9% conv.
pixi blush stick22K/yr +10.1%1.0% conv.
youth foria27K/yr -31.8%1.1% conv.
youthforia30K/yr -31.5%1.1% conv.
wonderskin blush7K/yr +94.5%4.3% conv.
wonderskin plush stick8K/yr +0.4%8.9% conv.
pixi on the glow blush15K/yr +5.0%1.8% conv.

All search terms

Top pixi blush stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup

Wonderskin$23.294.1★2,635 rev

BEFIVECOK Blush Stick for Cheeks - Cream Makeup Blush Wand Solid Moisturizer Stick for Cheeks Tint Natural Blendable Waterproof Korean Matte Long-Lasting Smooth Blushes (#01 Shy Pink)

BEFIVECOK$6.804.3★751 rev

Pixi On-the-Glow Blush Stick in CheekTone | pH Reactive Hydrating Cream Blush Stick for Cheeks Lips Nose and Eyes | Blendable & Buildable Glowing and Dewy Blush Balm Paraben-Free

Pixi$17.924.6★2,477 rev

FYEBOO Multi-Use Makeup Blush Stick Cream Blush Stick Tinted Solid Moisturizer Stick for Cheek & Eyes & Lips Waterproof Natural Nude Makeup Suitable for All Skin (1#Shy Pink)

FYEBOO$7.314.4★707 rev

Pixi On-the-Glow Blush Stick in Fleur Hydrating Tinted Moisture Stick for Cheeks and Lips with Ginseng Aloe Vera and Fruit Extracts Twist-Up Design Paraben-Free 19g / 0.6 oz

Pixi$17.864.6★2,477 rev

Newest

by launch date

Gireatick Cream Blush Stick pH-Activated 2pcs pH Blush Multi-Use Stick Hydrating Tinted Cream Blush Stick for Eyes Lips and Cheeks

Gireatick$10.4319 rev

5mo ago

Pixi Beauty Beaming Bliss On-the-Glow Trio | Hydrating Tinted Moisture Stick Blush Bronzer and Highlighter Set | Travel Size Vegan and Paraben-Free

Pixi$50.622,477 rev

1y ago

Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup

Wonderskin$23.292,635 rev

1y ago

Pixi On-the-Glow Blush Stick in CheekTone | pH Reactive Hydrating Cream Blush Stick for Cheeks Lips Nose and Eyes | Blendable & Buildable Glowing and Dewy Blush Balm Paraben-Free

Pixi$17.922,477 rev

1y ago

BEFIVECOK Blush Stick for Cheeks - Cream Makeup Blush Wand Solid Moisturizer Stick for Cheeks Tint Natural Blendable Waterproof Korean Matte Long-Lasting Smooth Blushes (#01 Shy Pink)

BEFIVECOK$6.80751 rev

2y ago

What buyers say about pixi blush stick

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Love the shade”

Quality-Overall8%

“Excellent product”

Suitability Combination Skin6%

“Matchs skin tone goes on smoothly”

Ease Of Use6%

“Easy to wear”

Advertised Vs Actual Product6%

“As advertised”

Soft Feel5%

“Goes on smoothly”

Value For Money4%

“Great value”

Moist/Dry4%

“Great moisturizer”

Brightness/Shine/Glow3%

“gives a nice glow”

Ease Of Application3%

“Looks great when you apply it”

What buyers complain about

Color30%

“Its quite pink”

Durability11%

“Poor longevity”

Moist/Dry5%

“Item received was dry”

Value For Money5%

“also overpriced :”

Functionality-Overall4%

“Cant be pH-activated”

Advertised Vs Actual Product2%

“Didnt work like was advertised”

Adhesion/Stickiness2%

“it obviously gets on the stick”

Suitability Combination Skin2%

“Doesnt work for all skins”

Ease Of Application2%

“It was difficult to apply”

Natural Ingredients2%

“unnatural looking on me-sort of a peachy”

Top return reasons

Color53%

Advertised Vs Actual Product11%

Functionality-Overall5%

Adhesion/Stickiness4%

Product Condition3%

Damage/Burn Hair3%

Moist/Dry3%

Texture/Consistency-Overall2%

Durability2%

Value For Money2%

Common questions

Is pixi blush stick profitable to sell on Amazon United States?: The niche generates $403K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (47/100).
How competitive is the pixi blush stick niche?: 7 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in pixi blush stick?: Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.8%.
When does demand for pixi blush stick peak?: Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the pixi blush stick niche?: Listings span $6.80–$50.62; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 1,623 reviews — the moat a new listing must climb.

pixi blush stick

pixi blush stick market data

Competition & brand share

Demand & seasonality

Top pixi blush stick search terms

Top pixi blush stick products on Amazon

Top sellers

Newest

Trending

What buyers say about pixi blush stick

What buyers love

What buyers complain about

Top return reasons

Common questions

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