Is pitted acne scar filler makeup profitable to sell on Amazon United States?

The niche generates $52K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (49/100).

How competitive is the pitted acne scar filler makeup niche?

13 brands and 67 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in pitted acne scar filler makeup?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.8%.

What does it cost to enter the pitted acne scar filler makeup niche?

Listings span $7.53–$88.64; the average listing price is $29.17 (sweet spot $15–$100). The average incumbent carries 6,210 reviews — the moat a new listing must climb.

pitted acne scar filler makeup

Skip it

A small market ($52K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.17

avg listing price — sweet spot $15–$100

Price range

Great$7.53–$88.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,209.52

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Market size

Bad$52K

$52K/yr · 83K searches

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, pitted acne scar filler makeup is a $52K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pitted acne scar filler makeup market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $58K–$73K; units × avg price
Conversion rate: 2.2%
Avg BSR: #310
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 2.4%
Avg brand age: 65 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

Dermaflage61%
Prequel15%
MEICOLY5%
e.l.f.4%
Topicals3%
RoC2%
Open — no brand owns it (7 brands, 9%)

Demand

Weekly Amazon search volume, last 24 weeks — -12.3% search growth over the last 90 days.

Open Trend

Top pitted acne scar filler makeup search terms

dermaflage19K/yr +1.9%2.7% conv.
dermaflage scar filler10K/yr -0.1%3.2% conv.
scar filler for face8K/yr -5.4%2.2% conv.
deep scar filler makeup8K/yr +5.2%0.9% conv.
pitted acne scar filler makeup12K/yr -48.9%1.0% conv.
scar filler7K/yr -15.1%2.4% conv.
dermaflage topical filler5K/yr -19.8%0.8% conv.
scar filler makeup3K/yr -35.1%0.5% conv.
dermaflage concealer3K/yr -7.4%3.1% conv.
deep scar filler5K/yr +51.7%0.9% conv.

All search terms

Top pitted acne scar filler makeup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prequel Skin Scar Solutions 60% Silicone Scar Stick. Thick Solid Velvety Film for Scars. Formula Infused with Centella Asiatica Extracts and Vitamin E. Soothing and Occlusive

Prequel$17.404.1★1,490 rev

Dermaflage Scar Filler Kit - Light - Deep Scar Cover and Waterproof Concealer for Acne Scars Wrinkles and Ice Pick Scars Makeup 1 mo supply

Dermaflage$44.902.9★1,159 rev

Dermaflage Scar Filler Refill Applicator

Dermaflage$29.243.6★492 rev

Dermaflage Scar Filler Kit - Medium - Deep Scar Cover and Waterproof Concealer for Acne Scars Wrinkles and Ice Pick Scars Makeup 1 mo supply

Dermaflage$44.742.9★1,159 rev

MEICOLY Scar Wax Kit with Spatula SFX Scar Makeup Fake Scar Modeling Wax for Realistic Scar Wound and Cut Halloween Special Effects Cosplay Fake Nose Putty Stage FX Makeup Light (1.76Oz)

MEICOLY$7.534.1★3,258 rev

Newest

by launch date

Base18 HydroSil Scar Gel 30ml | 7 Actives in Silicone with Niacinamide Ectoin & Madecassoside | Quick-Drying Medical-Grade Silicone Gel for Surgical Acne Keloid & Hypertrophic Scars | Face & Body

Base18$21.8259 rev

3mo ago

Prequel Skin Scar Solutions 60% Silicone Scar Stick. Thick Solid Velvety Film for Scars. Formula Infused with Centella Asiatica Extracts and Vitamin E. Soothing and Occlusive

Prequel$17.401,490 rev

1y ago

Topicals Sealed Active Scar Filling Primer for Acne Prone Skin - Good for Blemishes Pores Acne & Dryness - Contains Retinol and Salicylic Acid - 1 Oz

Topicals$33.23201 rev

2y ago

e.l.f. Cosmetics Putty Primer Trio Includes Poreless Putty Matte Putty & Luminous Putty Travel Size 0.14 Oz (4g) Each 0.14 ounces

e.l.f.$9.832,195 rev

5y ago

Dermaflage Waterproof Concealer Cream (Light) - Concealer Full Coverage Matte Finish for Face & Body - Hides Dark Circles Tattoos & Acne - Long Lasting Formula Used by Hollywood Makeup Artists

Dermaflage$34.81132 rev

7y ago

What buyers say about pitted acne scar filler makeup

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“EXCELLENT PRODUCT”

Efficiency10%

“Works very well”

Soft Feel7%

“feels very soft”

Suitability Combination Skin6%

“So good for sensitive skin”

Value For Money5%

“Great for the price”

Symptom Reduction5%

“Still, after a few weeks my acne scars are SIGNIFICANTLY better and almost gone”

Ease Of Application5%

“Applied well”

Moist/Dry4%

“It certainly moisturizes well”

Ease Of Use3%

“Easy to use”

Adhesion/Stickiness3%

“It adheres well”

What buyers complain about

Functionality-Overall15%

“Does not work as advertised”

Value For Money9%

“Overpriced”

Allergies7%

“Skin irritation”

Adhesion/Stickiness7%

“Not as sticky”

Moist/Dry4%

“Not the moisture for me”

Symptom Reduction4%

“there is no noticeable improvement”

Size-Overall4%

“The container is a lot smaller than it appears in the image online”

Skin Health3%

“turned it red then made my skin peel the next day”

Wrinkles3%

“Wrinkles”

Durability3%

“started breaking a lot”

Top return reasons

Functionality-Overall23%

Advertised Vs Actual Product12%

Adhesion/Stickiness6%

Product Condition5%

Defective Material/Parts5%

Value For Money4%