pink wax
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.46avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.02–$54.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,858.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 82K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pink wax is a $66K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pink wax market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $58K–$78K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 81%
- Out of stock
- 22.1%
- Avg brand age
- 60 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
50
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
0%
- wakse81%
- GIGI10%
- Sliick5%
- Cirepil1%
- Dukal1%
- Tress Wellness1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.1% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.9×
Top pink wax search terms
- wakse30K/yr
- wakse wax beads21K/yr
- gigi wax beads14K/yr
- gigi hard wax beads12K/yr
- wakse wax4K/yr
- wakse hard wax beans642/yr
Top pink wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wakse Metamorphic Lava Hard Wax Beans 12.8 Oz For Face and Body Hair Removal Color-Changing (Citrus Scented)
wakse$25.134.6★137 rev
wakse Mini Bubble Gum Blast Hard Wax Beans 4.8oz Pink For Face and Body Hair Removal At-Home Waxing (Bubble Gum Scented)
wakse$14.864.2★70 rev
wakse Reusable Melting Pot
wakse$9.394.3★244 rev
wakse The Essentials Waxing Kit At-Home Stripless Hair Removal Kit
wakse$49.855.0★2 rev
GiGi Hard Wax Beads for Hair Removal for Sensitive Skin Nourishing Aloe Wax Beads Perfect for Face Body Bikini Brazilian Waxing 14 oz
GIGI$15.234.5★825 rev
Newest
by launch date
wakse Hard Wax Beans for Face and Body Hair Removal 12.8oz (Daisy Dreams)
wakse$25.88137 rev
Wakse Watermelon Sugar Wax Kit for Face and Body Gentle Hair Removal with Reusable Strips for Sensitive Skin
wakse$21.920 rev
wakse Mini Cosmic Candy Hard Wax Beans 4.8oz Pink For Face and Body Hair Removal At-Home
wakse$14.9170 rev
wakse Mini Bubble Gum Blast Hard Wax Beans 4.8oz Pink For Face and Body Hair Removal At-Home Waxing (Bubble Gum Scented)
wakse$14.8670 rev
Wakse Banana Split Hard Wax Pop 4.5oz Hair Removal Wax For Face and Body
wakse$15.0154 rev
Trending
90-day click momentumWakse Watermelon Sugar Wax Kit for Face and Body Gentle Hair Removal with Reusable Strips for Sensitive Skin
wakse$21.920.0★
wakse Hard Wax Beans for Face and Body Hair Removal 12.8oz (Daisy Dreams)
wakse$25.884.6★
Wakse Mango Magic Hair Dissolving Cream - Painless Hair Removal Cream for Face & Body 6.7 oz Mango Scented
wakse$15.003.5★
wakse Milk & Honey Hair Dissolving Cream - Painless Hair Removal Cream for Face & Body 6.7 oz
wakse$15.503.5★
GiGi Hard Wax Beads for Hair Removal Empty Wax Refill Can for Hard Wax Beads - Professional Wax Warmer Compatible Reusable & Heat-Resistant Container for Easy Waxing
GIGI$6.044.6★
What buyers say about pink wax
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome brand and nice quality wax”
“Easy to use”
“not too smelly”
“It's soft and flexible”
“it works super well”
“As advertised”
“Affordable and its a big bag too”
“don't break on me”
“removes hair fast”
“They work effortlessly on my coarse hair and it leaves me smooth and bald under my arms and my pubic area”
What buyers complain about
“It caused a skin flare up and reaction”
“Didnt work well”
“I found that it did not do well with getting up all of the course hair that I had”
“Waste of money”
“I expected much better performance”
“Smells strange”
“It doesn't dry properly”
“NOT GENTLE on sensitive areas”
“Some products hold onto heat for too long”
“Using these was difficult, messy and painful”
Top return reasons
Common questions
- Is pink wax profitable to sell on Amazon United States?
- The niche generates $66K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the pink wax niche?
- 6 brands and 50 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in pink wax?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Suitability Short Hair. The return rate is 0.5%.
- When does demand for pink wax peak?
- Demand peaks in Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pink wax niche?
- Listings span $5.02–$54.96; the average listing price is $19.46 (sweet spot $15–$100). The average incumbent carries 2,858 reviews — the moat a new listing must climb.