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Pink Toner

Maybe

An estimated 1.2% of orders come back. But shoppers spend an estimated $59K a year here, so Pink Toner is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$59K/yr51K searches / yr
90-day growth
+19.1%search demand this quarter
Competition
54%top-5 click share · 15 brands · 39 sellers

Flapen Score

Pink Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Pink Toner is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Toner 51K times last year and spent an estimated $59K. The top 5 brands take 88% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+19.1%
Conversion, latest week
6.1%
Market size, estimated
$59Ka year
Top search term
overtone pink20K searches a year

02 · Price

A sale here is worth $18.90.

Listings sell for $18.90 on average, from $7.96 to $35.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.90 that is $0 to $2K a year per listing.

Average price
$18.90inside the $15 to $100 sweet spot
Price range
$7.96–$35.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #170 within Hair Coloring Products. It carries 15,376 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#170in Hair Coloring Products
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
15,376per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Pink Toner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

39

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 93%

Open market

10%

  • oVertone66%
  • COLORCHARM14%
  • KERACOLOR5%
  • Celeb Luxury2%
  • Adore2%
  • medicube1%
  • Open — no brand owns it (9 brands, 10%)

Demand

Pink Toner search demand

Weekly searches over the year. Pick a range.

1K750Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Pink Toner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • overtone pink20K/yr
  • pink toner10K/yr
  • pink hair toner9K/yr
  • pink toner hair6K/yr
  • pink overtone3K/yr
  • overtone pink for brown hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Toner

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
18%of negative reviews mention “Color”
1.2%of orders come back
“NOT PINK”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pink Toner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data