Is pink toner profitable to sell on Amazon United States?

The niche generates $59K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the pink toner niche?

15 brands and 39 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in pink toner?

Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.2%.

What does it cost to enter the pink toner niche?

Listings span $7.96–$35.53; the average listing price is $18.90 (sweet spot $15–$100). The average incumbent carries 15,376 reviews — the moat a new listing must climb.

pink toner

Worth a look

Shows low returns (1.2%), but a small market ($59K/yr) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$18.90

avg listing price — sweet spot $15–$100

Price range

Good$7.96–$35.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+19.1%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad15,375.59

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$59K

$59K/yr · 51K searches

According to Flapen's Amazon United States niche tracking, pink toner is a $59K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

pink toner market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $47K–$57K; units × avg price
Conversion rate: 6.1%
Avg BSR: #170
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 4.0%
Avg brand age: 64 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

10%

oVertone66%
COLORCHARM14%
KERACOLOR5%
Celeb Luxury2%
Adore2%
medicube1%
Open — no brand owns it (9 brands, 10%)

Demand

Weekly Amazon search volume, last 15 weeks — +19.1% search growth over the last 90 days.

Open Trend

Top pink toner search terms

overtone pink20K/yr +48.0%8.1% conv.
pink toner10K/yr +5.9%2.5% conv.
pink hair toner9K/yr +1.6%2.1% conv.
pink toner hair6K/yr -7.2%2.0% conv.
pink overtone3K/yr +27.3%8.8% conv.
overtone pink for brown hair3K/yr -3.2%4.8% conv.

All search terms

Top pink toner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Overtone Semi Permanent Hair Color Conditioner Cotton Candy Pink 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free

oVertone$30.094.0★5,489 rev

Overtone Color Depositing Conditioner - 8 oz Semi Permanent Hair Color with Shea Butter & Coconut Oil - Vegan Cruelty-Free - Extreme Magenta

oVertone$29.974.0★5,489 rev

Overtone Semi Permanent Hair Color Conditioner Golden Rose 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free

oVertone$30.364.0★5,489 rev

Overtone Daily Color Depositing Conditioner for Hair Cotton Candy Pink:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.

oVertone$13.524.0★1,068 rev

COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients Parabens & Gluten Free | T96 Muted Rose | 2 oz

COLORCHARM$9.674.3★3,197 rev

Newest

by launch date

Robson Peluquero Pink Hair Gloss Toner for Blonde Hair Champagne Blonde | Neutralize Correct Enhance Color & Hydrates | No Yellow Orange & Red Tones for Brassy Hair Bleached Highlights -10.1 FlOz

Robson Peluquero$28.57316 rev

4mo ago

Overtone Daily Color Depositing Conditioner for Hair Cotton Candy Pink:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.

oVertone$13.521,068 rev

1y ago

Overtone Daily Color Depositing Conditioner for Hair Magenta Majesty:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.

oVertone$13.851,068 rev

1y ago

Overtone Daily Color Depositing Conditioner for Hair Raspberry Pink: Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.

oVertone$12.301,068 rev

1y ago

Overtone Daily Color Depositing Conditioner for Hair Golden Rose:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.

oVertone$12.301,068 rev

1y ago

What buyers say about pink toner

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Best hair color”

Moist/Dry13%

“Perfectly hydrating”

Suitability Combination Skin9%

“Helped my skin so much”

Quality-Overall8%

“Arctic fox has been a relatively reliable brand for me”

Soft Feel8%

“It goes on smooth”

Brightness/Shine/Glow5%

“give the perfect glow”

Smell4%

“Smells amazing and feels so moisturizing”

Suitability Dry Skin4%

“it has really improved my dry skin”

Value For Money4%

“Worth the price”

Ease Of Use3%

“Easy to use”

What buyers complain about

Color18%

“NOT PINK”

Suitability Colored Hair10%

“it did nothing to the color of my dyed blonde hair”

Functionality-Overall10%

“DOESNT WORK”

Value For Money5%

“not worth your money”

Smell4%

“Theres a strong fishy smell that bothered me when I put this one my face”

Moist/Dry3%

“It also did not hydrate my skin”

Suitability Combination Skin3%

“Not for sensitive skin”

Allergies3%

“Caused breakouts”

Hair Related2%

“This didnt do anything for my hair”

Durability2%

“But this really didn't hold”

Top return reasons

Color17%

Suitability Colored Hair13%

Functionality-Overall11%

Leak-Proof7%

Advertised Vs Actual Product6%

Value For Money5%

Smell4%

Moist/Dry4%

Texture/Consistency-Overall3%

Skin Health2%

Common questions

Is pink toner profitable to sell on Amazon United States?: The niche generates $59K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the pink toner niche?: 15 brands and 39 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in pink toner?: Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.2%.
What does it cost to enter the pink toner niche?: Listings span $7.96–$35.53; the average listing price is $18.90 (sweet spot $15–$100). The average incumbent carries 15,376 reviews — the moat a new listing must climb.

pink toner

pink toner market data

Competition & brand share

Demand

Top pink toner search terms

Top pink toner products on Amazon

Top sellers

Newest

Trending

What buyers say about pink toner

What buyers love

What buyers complain about

Top return reasons

Common questions

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