pink shampoo
Worth a lookShows low returns (0.6%), but a deep review moat (16,179 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$20.75avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$10.02–$37.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$101K$101K/yr · 130K searches
Review moat
Bad16,178.65avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pink shampoo is a $101K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
pink shampoo market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $104K–$125K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #532
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 9.2%
- Avg brand age
- 60 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
31
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
65%
Top 20: 97%
Open market
12%
- Celeb Luxury28%
- KERACOLOR20%
- Punky15%
- COLORLOMO15%
- oVertone6%
- Watercolors5%
- Open — no brand owns it (8 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.1% search growth over the last 90 days.Peak months: Apr, Jun · busiest ÷ quietest = 2.4×
Top pink shampoo search terms
- pink shampoo70K/yr
- pink shampoo and conditioner17K/yr
- pink hair shampoo10K/yr
- pink shampoo color depositing10K/yr
- pink color depositing shampoo10K/yr
- pink depositing shampoo5K/yr
- pink hair dye shampoo5K/yr
- shampoo pink4K/yr
Top pink shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Celeb Luxury Viral Colorwash Professional Semi-Permanent Hair Color Depositing Shampoo Pastel Light Pink 8.25 Fl Oz (Pack of 1)
Celeb Luxury$35.194.3★29,719 rev
KERACOLOR Clenditioner Dye Semi Permanent Hair Color Depositing Conditioner Crueltyfree Hot Pink 12 Oz
KERACOLOR$20.334.2★91,560 rev
Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser Pinktabulous Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz
Punky$14.104.3★6,699 rev
COLORLOMO Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Pink Color Treated Hair
COLORLOMO$21.684.3★276 rev
Celeb Luxury Viral Colorwash Professional Semi-Permanent Hair Color Depositing Shampoo Hot Pink 8.25 Fl Oz (Pack of 1)
Celeb Luxury$35.094.3★29,719 rev
Newest
by launch date
Brite Vegan Shampoo Color | Adds a Pop of Color to Light Blonde or Grey Hair | Nourishing Formula that Gently Tones Cleanses & Conditions (10 Fl Oz)
Brite$14.9938 rev
Overtone Daily Color Depositing Conditioner for Hair Magenta Majesty:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$13.851,068 rev
Overtone Daily Color Depositing Conditioner for Hair Cotton Candy Pink:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$13.521,068 rev
SOVONCARE Pink Hair Color Depositing Conditioner Mask 5.28 OZ Cruelty-Free
SOVONCARE$10.02221 rev
COLORLOMO Bye Bye Green Shampoo Neutralizes Unwanted Green Tones Sulfate Free Color Correct For Blonde Bleached or Light Brown Hair 11. 83 Fl Oz
COLORLOMO$22.5249 rev
Trending
90-day click momentum
Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser - Purpledacious Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz.
Punky$13.874.3★
MANIC PANIC Cool Deep Pink Color Depositing Conditioner - Love Color Hair Conditioner Keeps Hair Vibrant Nourished & Refreshed - Formulated with Shea Butter & Quinoa - Fuschia Fever (8oz)
MANIC PANIC$16.874.3★
Brite Vegan Shampoo Color | Adds a Pop of Color to Light Blonde or Grey Hair | Nourishing Formula that Gently Tones Cleanses & Conditions (10 Fl Oz)
Brite$14.993.8★
COLORLOMO Bye Bye Green Shampoo Neutralizes Unwanted Green Tones Sulfate Free Color Correct For Blonde Bleached or Light Brown Hair 11. 83 Fl Oz
COLORLOMO$22.524.2★
Keracolor Clenditioner LIGHT PINK Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz.
KERACOLOR$21.454.2★
What buyers say about pink shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“the color is vibrant”
“this set is done really well”
“My hair is softer”
“reasonable price”
“Great for hair color”
“Easy to use”
“Cleans really well”
“Its perfect for a natural, healthy shine”
“They helped with dryness”
What buyers complain about
“Not as much color as hoped”
“Very strong smell”
“made my hair feel really dry”
“Rose gold doesnt work”
“it didn't colour my hair”
“Not quite as good as I remember it being in the past”
“Just beware, it does stain everything”
“unfortunately it gave me a rash”
“Waste of money”
“Its literally damaging my hair”
Top return reasons
Common questions
- Is pink shampoo profitable to sell on Amazon United States?
- The niche generates $101K/yr across 23 tracked products. 90-day search growth is +26.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the pink shampoo niche?
- 14 brands and 31 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in pink shampoo?
- Top complaints mined from reviews: Color, Smell, Moist/Dry. The return rate is 0.6%.
- When does demand for pink shampoo peak?
- Demand peaks in Apr–Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the pink shampoo niche?
- Listings span $10.02–$37.11; the average listing price is $20.75 (sweet spot $15–$100). The average incumbent carries 16,179 reviews — the moat a new listing must climb.