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Pink Shampoo

Maybe

Returns run at only 0.6% of orders. But the average product has 16,179 reviews to catch up to, so Pink Shampoo is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$101K/yr130K searches / yr
90-day growth
+26.1%search demand this quarter
Competition
65%top-5 click share · 14 brands · 31 sellers

Flapen Score

Pink Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Pink Shampoo is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Shampoo 130K times last year and spent an estimated $101K. The top 5 brands take 83% of clicks. Demand peaks in Apr–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+26.1%
Conversion, latest week
3.8%
Market size, estimated
$101Ka year
Peak month
April2.4× the quietest month
Top search term
pink shampoo70K searches a year

02 · Price

A sale here is worth $20.75.

Listings sell for $20.75 on average, from $10.02 to $37.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $20.75 that is $5K to $10K a year per listing.

Average price
$20.75inside the $15 to $100 sweet spot
Price range
$10.02–$37.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #532 within Hair Coloring Products. It carries 16,179 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#532in Hair Coloring Products
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
16,179per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Pink Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

31

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 97%

Open market

12%

  • Celeb Luxury28%
  • KERACOLOR20%
  • Punky15%
  • COLORLOMO15%
  • oVertone6%
  • Watercolors5%
  • Open — no brand owns it (8 brands, 12%)

Demand

Pink Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun · busiest ÷ quietest = 2.4×

Search terms

Top Pink Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink shampoo70K/yr
  • pink shampoo and conditioner17K/yr
  • pink hair shampoo10K/yr
  • pink shampoo color depositing10K/yr
  • pink color depositing shampoo10K/yr
  • pink depositing shampoo5K/yr
  • pink hair dye shampoo5K/yr
  • shampoo pink4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color19%

Not as much color as hoped

Not very vibrant

This shows up pretty pale

Smell9%+1.42

Very strong smell

Not a pleasant smell

Overpowering smell

Moist/Dry6%−0.10

made my hair feel really dry

Makes my hair dry

Dried my hair

Functionality-Overall6%−0.13

Rose gold doesnt work

Didn't work

No results

Suitability Colored Hair6%−0.02

it didn't colour my hair

it did nothing to the color of my dyed blonde hair

Doesnt even look like the same color on my hair

Love

Smell26%+1.42

Great scent

fresh scent

I love the scent of roses

Color15%

the color is vibrant

Good color

long lasting color

Quality-Overall9%+0.50

this set is done really well

This is salon quality

Excellent product

Soft Feel6%

My hair is softer

is incredibly soft

Hair is really soft

Value For Money6%+0.50

reasonable price

Good deal

Great value for money

Return

0.6% Return rate 62% Fixable by listing

Color27%▅▅▆██▇

Not as much color as hoped

Not very vibrant

This shows up pretty pale

Suitability Colored Hair13%▆██▆▇▇

it didn't colour my hair

it did nothing to the color of my dyed blonde hair

Doesnt even look like the same color on my hair

Functionality-Overall7%▆▅█▅▆▆

Rose gold doesnt work

Didn't work

No results

Advertised Vs Actual Product6%▆█▆▆▅▃
Smell5%▅██▆▅▆

Very strong smell

Not a pleasant smell

Overpowering smell

FAQ

Common Pink Shampoo questions

Answered from the same tracked data.