pink setting powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 1.2M searches
Avg price
Great$17.99avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.63–$31.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,696.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pink setting powder is a $1.3M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pink setting powder market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
95
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- L'Oreal Paris79%
- One size12%
- wet n wild5%
- MORPHE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 4.1×
Top pink setting powder search terms
- one size setting powder161K/yr
- loreal infallible powder129K/yr
- loreal blurfection powder183K/yr
- infallible blurfection powder133K/yr
- pink setting powder103K/yr
- loreal powder96K/yr
- pink powder50K/yr
- one size powder48K/yr
- loreal setting powder55K/yr
- loreal infallible blurfection powder22K/yr
Top pink setting powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
L'Oreal Paris$12.924.5★3,703 rev
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
L'Oreal Paris$12.834.5★3,703 rev
ONE/SIZE by Patrick Starrr Ultimate Blurring Setting Powder Sweet Honey
One size$30.734.4★73 rev
wet n wild Photo Focus Loose Setting Powder Lightweight Silky Formula Radiant Tint for a Luminous Glow Blurring & Oil-Control Finish Long-Lasting Makeup Setting Powder Cruelty-Free - Soft Pink
wet n wild$6.634.6★12,149 rev
LOreal Paris Makeup Infallible Fresh Wear Foundation in a Powder Up to 24H Wear Waterproof True Beige 0.31 oz. (Packaging May Vary)
L'Oreal Paris$13.884.3★36,092 rev
Newest
by launch dateLOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
L'Oreal Paris$12.923,703 rev
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
L'Oreal Paris$12.833,703 rev
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Deep Pink 1 Kit
L'Oreal Paris$12.983,703 rev
wet n wild Photo Focus Loose Setting Powder Lightweight Silky Formula Radiant Tint for a Luminous Glow Blurring & Oil-Control Finish Long-Lasting Makeup Setting Powder Cruelty-Free - Soft Pink
wet n wild$6.6312,149 rev
Morphe Bake & Set Brightening Setting Powder - Lightweight Talc-Free Loose Powder for Face Makeup with a Soft Natural Finish - Minimizes Shine for Up to 24HR - Brightening Pink (0.09 oz)
MORPHE$9.94623 rev
Trending
90-day click momentum
One Size By Patrick Star Ultimate Blurring Setting Powder 34.5 g Ultra Peach - for Very Fair to Medium Skin Tones
One size$31.154.3★
ONE/SIZE by Patrick Starrr Ultimate Blurring Setting Powder Sweet Honey
One size$30.734.4★
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
L'Oreal Paris$12.834.5★
Morphe Bake & Set Brightening Setting Powder - Lightweight Talc-Free Loose Powder for Face Makeup with a Soft Natural Finish - Minimizes Shine for Up to 24HR - Brightening Pink (0.09 oz)
MORPHE$9.944.6★
wet n wild Photo Focus Loose Setting Powder Lightweight Silky Formula Radiant Tint for a Luminous Glow Blurring & Oil-Control Finish Long-Lasting Makeup Setting Powder Cruelty-Free - Soft Pink
wet n wild$6.634.6★
What buyers say about pink setting powder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent top notch product”
“Makes your skin look nice”
“Saving me money”
“Nice pink shade”
“Its shining”
“Good coverage”
“lasts all day”
“Exactly what I wanted”
“Silky Smooth”
“it goes on well”
What buyers complain about
“color was too light”
“a pain to get any out”
“Makes pores appear small”
“Dried out skin”
“for my dry maturing skin it's no bueno”
“the amount of product is too little for its price”
“But for me, it just makes my wrinkles stand out more”
“Not what it describes”
“Not noticeably better than anything else”
“the way its dispensed feels very cheap”
Top return reasons
Common questions
- Is pink setting powder profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 9 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the pink setting powder niche?
- 4 brands and 95 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pink setting powder?
- Top complaints mined from reviews: Color, Ease Of Use, Size-Overall. The return rate is 1.1%.
- When does demand for pink setting powder peak?
- Demand peaks in Jul–Aug; the busiest month runs 4.1× the quietest.
- What does it cost to enter the pink setting powder niche?
- Listings span $6.63–$31.15; the average listing price is $17.99 (sweet spot $15–$100). The average incumbent carries 6,697 reviews — the moat a new listing must climb.