Pink Scrunchie

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

159K

Growth, 90 days vs prior 90

-31.5%

Conversion, latest week

5.1%

Market size, estimated

$66Ka year

Peak month

February2.2× the quietest month

Top search term

pink scrunchie67K searches a year

Listings sell for $8.17 on average, from $3.91 to $19.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $8.17 that is $817 to $2K a year per listing.

Average price

$8.17under the $15 to $100 sweet spot

Price range

$3.91–$19.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$817–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #668 within Elastics & Ties. It carries 4,520 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#668in Elastics & Ties

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

4,520per listing

Listings tracked

33

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months