Is pink scrunchie profitable to sell on Amazon United States?

The niche generates $66K/yr across 33 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (44/100).

How competitive is the pink scrunchie niche?

22 brands and 401 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in pink scrunchie?

Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 1.3%.

When does demand for pink scrunchie peak?

Demand peaks in Feb–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the pink scrunchie niche?

Listings span $3.91–$19.54; the average listing price is $8.17 (sweet spot $15–$100). The average incumbent carries 4,520 reviews — the moat a new listing must climb.

pink scrunchie

Skip it

Soft demand (-31.5% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.91–$19.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,520.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.17

avg listing price — sweet spot $15–$100

Market size

Bad$66K

$66K/yr · 159K searches

Growth

Bad-31.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pink scrunchie is a $66K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

pink scrunchie market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $82K–$102K; units × avg price
Conversion rate: 5.1%
Avg BSR: #668
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 1.5%
Avg brand age: 27 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

401

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

42%

Top 20: 84%

Open market

34%

Semato20%
IVARYSS18%
Kitsch8%
OLLBIT8%
Sufermoe8%
KICOSY5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -31.5% search growth over the last 90 days.

Peak months: Feb, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top pink scrunchie search terms

pink scrunchie67K/yr -23.5%5.4% conv.
pink scrunchies37K/yr -36.1%4.4% conv.
pink scrunchies bulk19K/yr -37.6%5.2% conv.
pink hair scrunchies12K/yr -36.9%4.6% conv.
scrunchies pink8K/yr -38.1%4.0% conv.
pink satin scrunchies7K/yr -36.6%4.6% conv.
pink silk scrunchies8K/yr -39.2%4.2% conv.
pink scrunchy3K/yr -15.0%7.2% conv.

All search terms

Top pink scrunchie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IVARYSS Satin Scrunchies for Girls Soft Than Silk for Hair Fashion Ties and Bands for Thin | Thick Hair Styling 16 Pack (Multi-Pink)

IVARYSS$8.064.6★989 rev

Hot Pink Scrunchie 2PCS Neon Scrunchie 80s Hair Accessories for Women Girl Solid Colors Elastic Hair Ponytail Holder for Party Outfits Workout Costumes and Ponytail Styling (Pink)

OLLBIT$3.913.5★30 rev

Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs

Kitsch$9.034.6★52,229 rev

16 Pacs Satin Scrunchies Bridesmaid Proposal Gifts Hair Ties Scrunchies for Women Girls Bachelorette Party Favors(Hot pink)

Semato$7.674.7★370 rev

Semato 16 Pcs Velvet Pink Scrunchies for Hair Galentines Gifts Hair Ties Ropes for Women and Girls Hair Accessories

Semato$8.384.7★832 rev

Newest

by launch date

Hot Pink Scrunchie 2PCS Neon Scrunchie 80s Hair Accessories for Women Girl Solid Colors Elastic Hair Ponytail Holder for Party Outfits Workout Costumes and Ponytail Styling (Pink)

OLLBIT$3.9130 rev

7mo ago

Srotmirw 12 Pcs Pink Scrunchies Velvet Soft Hair Scrunchy Hair Ties Ropes for Women Girls Cute Hair Accessories for Daily Use

Srotmirw$5.7410 rev

8mo ago

100% Pink Silk Scrunchies for Teen Girls 4Pack Cherry Silk Hair Ties for Girls Hair Sleep No Crease Frizz Breakage Gentle On All Hair Types Pink Gifts

obeoby$9.73580 rev

10mo ago

YISSION 20 Pcs Light Pink Satin Hair Scrunchies for Women Girls Silk Hair Ties Fashion Hair Bands Ponytail Holders Light Pink Hair Accessories for Women Girls

YISSION$9.9126 rev

11mo ago

Semato 2 Pcs Velvet Light Pink Scrunchies Hair Ties Scrunchies for Women Girls Hair Accessories Elastic Hair Ponytail Holder

Semato$5.3734 rev

11mo ago

What buyers say about pink scrunchie

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Cute colors”

Quality-Overall18%

“well made”

Soft Feel15%

“These are nice and smooth”

Value For Money7%

“Great value”

Stretchability/Expandability/Elasticity6%

“They have good elastic”

Ease Of Use4%

“Useful”

Comfort-Overall3%

“they feel comfortable”

Thickness3%

“thick hair and these are great”

Protection2%

“They protect my hair so well, and I love the colors they come out with and the designs”

Advertised Vs Actual Product2%

“Just as described”

What buyers complain about

Size-Overall18%

“They're loose”

Color13%

“definitely not hot pink”

Material Quality7%

“Super cheap material”

Brightness/Shine/Glow7%

“They arent quite as shiny as a silky satin would be”

Stretchability/Expandability/Elasticity7%

“It does not have a very stretchy elastic elastic”

Advertised Vs Actual Product6%

“Product doesn't really look like what is pictured either”

Value For Money6%

“Cant believe they cost so much for such a cheap product”

Durability5%

“is coming undone”

Heating3%

“These are not hot link”

Stitch/Finish/Polish3%

“There could be loose threads coming out from the seam tho”

Top return reasons

Size-Overall31%

Color27%

Material Quality7%

Quality-Overall6%

Advertised Vs Actual Product5%

Value For Money5%

Stretchability/Expandability/Elasticity3%

Suitability Long Hair3%

Thin3%

Suitability Short Hair2%

Common questions

Is pink scrunchie profitable to sell on Amazon United States?: The niche generates $66K/yr across 33 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (44/100).
How competitive is the pink scrunchie niche?: 22 brands and 401 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in pink scrunchie?: Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 1.3%.
When does demand for pink scrunchie peak?: Demand peaks in Feb–Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the pink scrunchie niche?: Listings span $3.91–$19.54; the average listing price is $8.17 (sweet spot $15–$100). The average incumbent carries 4,520 reviews — the moat a new listing must climb.