Is pink rhinestones profitable to sell on Amazon United States?

The niche generates $210K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (44/100).

How competitive is the pink rhinestones niche?

13 brands and 17 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in pink rhinestones?

Top complaints mined from reviews: Size-Overall, Color, Adhesion/Stickiness. The return rate is 1.9%.

When does demand for pink rhinestones peak?

Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.

What does it cost to enter the pink rhinestones niche?

Listings span $5.08–$14.91; the average listing price is $8.59 (sweet spot $15–$100). The average incumbent carries 1,640 reviews — the moat a new listing must climb.

pink rhinestones

Skip it

Prices mostly outside the sweet spot ($5.08–$14.91) — this niche doesn't clear our bar today.

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,639.5

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$210K

$210K/yr · 498K searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.59

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.08–$14.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, pink rhinestones is a $210K/yr Amazon United States market (498K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pink rhinestones market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $215K–$258K; units × avg price
Conversion rate: 4.9%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 8.2%
Avg brand age: 32 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

14%

TINKRSTUFF27%
BELLEBOOST24%
Worthofbest19%
AnoleAir7%
Uotey5%
qiipii4%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Open Trend

Top pink rhinestones search terms

pink rhinestones197K/yr +4.2%3.4% conv.
pink rhinestones for bedazzling69K/yr +4.8%4.4% conv.
pink bedazzling kit25K/yr +62.9%4.3% conv.
pink gems34K/yr +0.4%3.0% conv.
bedazzling kit pink20K/yr +18.3%3.5% conv.
pink bedazzle gems24K/yr -19.4%4.3% conv.
light pink rhinestones22K/yr -0.1%2.5% conv.
pink gems for bedazzling18K/yr +11.8%3.7% conv.
pink bedazzling gems7K/yr +165.4%3.3% conv.
rhinestones pink14K/yr -1.1%2.5% conv.

All search terms

Top pink rhinestones products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

20000Pcs Pink Rhinestones for Bedazzling Kit with 3Pcs B7000 Jewelry Glue

BELLEBOOST$13.694.8★916 rev

33000Pcs Pink Rhinestones for Bedazzling Multiple Sizes 2 3 4 5 6mm Light Pink Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Diamond Gemstone Jewel Stone for Crafting Clothes

Worthofbest$9.884.8★2,205 rev

30000Pcs Resin Jelly Rhinestones with Tweezers for Crafting Light Pink AB Flatback Gems Bedazzling Crystal with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art

TINKRSTUFF$10.914.7★2,973 rev

20000Pcs Pink Rhinestones for Bedazzling with B7000 Jewelry Glue Resin Rhinestones for Crafting Crafts DIY Bedazzler Kit Gems for Clothing Shoes Tumblers Fabric Nail Art Assorted Size 3/4/5/6mm

TINKRSTUFF$12.394.8★1,592 rev

12000Pcs Hot Pink Color Rhinestones for Bedazzling Kit 2/3/4/5/6mm Mix Sizes Jelly Bedazzling Resin Gems Bedazzling for Crafting Flatback Resin Rhinestones for DIY Face Makeup Crafts Tumblers

AnoleAir$9.334.6★386 rev

Newest

by launch date

20000Pcs Light Pink AB Flatback Jelly Resin Rhinestones for Bedazzling Mix Sizes Crystal Rhinestones Gems Pink Gems Bedazzling for Crafting Flatback Rhinestone for DIY Face Makeup Crafts Tumblers

Tatiwoo$10.11106 rev

7mo ago

Resin Rhinestones for Crafting with 3Pcs 10ml B7000 Jewelry Glue 1 Box Hot Pink AB Flatback Gems Crystals Diamond for Bedazzling Crafts DIY Nail Art Makeup Gems for Clothing Tumblers Shoes

TINKRSTUFF$5.732,973 rev

10mo ago

Resin Rhinestones for Crafting with 3Pcs 10ml B7000 Jewelry Glue 1 Box Pink AB Flatback Gems Crystals Diamond for Bedazzling Crafts DIY Nail Art Makeup Gems for Clothing Tumblers Shoes

TINKRSTUFF$5.602,973 rev

10mo ago

21000Pcs Pink Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Pink Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup

Gutiy$9.65289 rev

11mo ago

36000Pcs Pink Rhinestones for Bedazzling Mixed Sizes 2-6MM Light Pink Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Gemstone Rhine Stone Jewel for Crafting Clothing

Worthofbest$14.911,212 rev

11mo ago

What buyers say about pink rhinestones

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“the color was perfect”

Quality-Overall17%

“Good set with good variety”

Adhesion/Stickiness13%

“glue is great”

Brightness/Shine/Glow12%

“Beautiful sparkle”

Size-Overall9%

“Good variety of sizes”

Ease Of Use6%

“Very easy to use”

Value For Money5%

“Great value”

Advertised Vs Actual Product4%

“Just as described”

Design-Overall2%

“Perfect for any project”

Durability1%

“its pretty durable”

What buyers complain about

Size-Overall20%

“youll never use because its the wrong size”

Color18%

“ITS NOT PINK”

Adhesion/Stickiness11%

“Never had much hope for the glue”

Smell10%

“Literally so cute the glue smells kinda bad”

Comfort-Overall1%

“A little uncomfortable”

Ease Of Use1%

“its hard to use the tweezers after some glue has been added”

Brightness/Shine/Glow1%

“not their shine”

Top return reasons

Color39%

Size-Overall34%

Adhesion/Stickiness7%

Advertised Vs Actual Product7%

Value For Money4%

Brightness/Shine/Glow2%

Quality-Overall2%

Functionality-Overall1%

Defective Material/Parts1%

Material Quality1%

Common questions

Is pink rhinestones profitable to sell on Amazon United States?: The niche generates $210K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (44/100).
How competitive is the pink rhinestones niche?: 13 brands and 17 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in pink rhinestones?: Top complaints mined from reviews: Size-Overall, Color, Adhesion/Stickiness. The return rate is 1.9%.
When does demand for pink rhinestones peak?: Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
What does it cost to enter the pink rhinestones niche?: Listings span $5.08–$14.91; the average listing price is $8.59 (sweet spot $15–$100). The average incumbent carries 1,640 reviews — the moat a new listing must climb.