Pink Nail Polish

Shoppers searched for this 936K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.

Searches, last 12 months

936K

Growth, 90 days vs prior 90

+23.0%

Conversion, latest week

3.9%

Market size, estimated

$283Ka year

Peak month

December2.3× the quietest month

Top search term

pink nail polish502K searches a year

Listings sell for $7.79 on average, from $1.09 to $21.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $7.79 that is $4K to $6K a year per listing.

Average price

$7.79under the $15 to $100 sweet spot

Price range

$1.09–$21.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.7%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #90 within Nail Polish. It carries 14,470 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#90in Nail Polish

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

14,470per listing

Listings tracked

52

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

54 months