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48

pink makeup brushes

Skip it

Soft demand (-18.1% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 16Conversion 35Competition 62Returns 93Price range 69Avg price 77Brand share 81Review moat 24Quality gap 35

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Avg price

Great$15.77

avg listing price — sweet spot $15–$100

Price range

Good$4.94–$37.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$104K

$104K/yr · 236K searches

Review moat

Bad6,015.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pink makeup brushes is a $104K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pink makeup brushes market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
$126K–$158K
units × avg price
Conversion rate
2.8%
Avg BSR
#217
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
8.7%
Avg brand age
33 months
Avg seller age
138 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

29

Top-5 brand share

54%

Top 20: 99%

Top-5 click share

48%

Top 20: 95%

Open market

41%

  • Real Perfection21%
  • Koccido11%
  • MAANGE11%
  • salbsever5%
  • TEXAMO5%
  • BS-MALL5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Top pink makeup brushes search terms

  • pink makeup brushes108K/yr
  • makeup brushes pink35K/yr
  • pink makeup brush set24K/yr
  • makeup brush set pink15K/yr
  • real perfection makeup brush set6K/yr
  • pink makeup brush5K/yr
  • pink brush set7K/yr
  • pink make up brushes8K/yr
  • hot pink makeup brushes6K/yr
  • pink brushes4K/yr
All search terms

Top pink makeup brushes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$21K30%$31K40%$42K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pink makeup brushes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great quality set”

Brush Quality19%

“GREAT BRUSHES”

Value For Money18%

“Great deal”

Soft Feel14%

“soft to the touch”

Color4%

“The color is really cute”

Advertised Vs Actual Product4%

“Just what I needed”

Ease Of Use3%

“Easy to handle”

Durability3%

“Very durable”

Gifting Purpose2%

“Perfect for gift giving”

Size-Overall1%

“Great set of different sized brushes”

What buyers complain about

Quality-Overall20%

“Disappointed in Quality”

Durability10%

“Broke”

Size-Overall10%

“They are somehow shorter than they originally were”

Smell9%

“Bad Odor”

Brush Quality5%

“Brushes are cheap and low quality”

Hard Feel4%

“Brushes are NOT soft”

Thickness4%

“The brushes are not as thick as I thought they would be”

Strength2%

“A little flimsy too”

Value For Money2%

“Wished the price point was a bit lower”

Soft Feel1%

“Too soft, and a lot”

Top return reasons

Quality-Overall26%
Size-Overall18%
Smell9%
Brush Quality8%
Advertised Vs Actual Product8%
Product Condition3%
Color3%
Functionality-Overall3%
Material Quality3%
Defective Material/Parts3%

Common questions

Is pink makeup brushes profitable to sell on Amazon United States?
The niche generates $104K/yr across 24 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (48/100).
How competitive is the pink makeup brushes niche?
21 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in pink makeup brushes?
Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.1%.
When does demand for pink makeup brushes peak?
Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the pink makeup brushes niche?
Listings span $4.94–$37.45; the average listing price is $15.77 (sweet spot $15–$100). The average incumbent carries 6,016 reviews — the moat a new listing must climb.