Is pink lotion profitable to sell on Amazon United States?

The niche generates $504K/yr across 9 tracked products. 90-day search growth is -11.4%. Flapen's verdict: Skip it (44/100).

How competitive is the pink lotion niche?

5 brands and 77 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pink lotion?

Top complaints mined from reviews: Leak-Proof, Smell, Oily/Greasy. The return rate is 0.7%.

When does demand for pink lotion peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the pink lotion niche?

Listings span $8.06–$33.41; the average listing price is $14.54 (sweet spot $15–$100). The average incumbent carries 2,084 reviews — the moat a new listing must climb.

pink lotion

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.06–$33.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.54

avg listing price — sweet spot $15–$100

Market size

Good$504K

$504K/yr · 414K searches

Review moat

Okay2,084

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pink lotion is a $504K/yr Amazon United States market (414K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

pink lotion market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $436K–$582K; units × avg price
Conversion rate: 8.4%
Avg BSR: #373
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Luster's65%
Bronner Bros11%
Luster's Pink9%
Luster's Scurl9%
Luster6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top pink lotion search terms

pink lotion96K/yr -8.5%5.0% conv.
pink oil moisturizer hair lotion58K/yr -9.8%8.3% conv.
pink lotion hair moisturizer41K/yr -20.1%7.9% conv.
lusters pink oil moisturizer hair lotion31K/yr -0.6%7.9% conv.
pink hair lotion25K/yr -11.5%7.4% conv.
pink moisturizer hair lotion19K/yr -12.2%8.4% conv.
s curl activator moisturizer26K/yr -27.5%6.9% conv.
pink moisturizer14K/yr -28.2%5.1% conv.
luster hair products12K/yr -20.0%1.5% conv.
s curl spray7K/yr +78.7%10.4% conv.

All search terms

Top pink lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lusters Pink Oil Moisturizer Hair Lotion Original 8 fl oz

Luster's$8.884.5★5,124 rev

Lusters Pink Oil Moisturizer Hair Lotion 946 ml/32 fl oz Pink

Luster's$19.744.5★5,124 rev

Bronner Bros Oil Moisturizer Hair Lotion with 10 000mg Castor Oil & Aloe Vera Lightweight & Non-Greasy Scalp & Hair Moisturizer for Conditioning & Protection For All Hair Types & Styles 12 fl oz

Bronner Bros$8.064.6★894 rev

Lusters Pink Light Oil Moisturizer Hair Lotion 8 oz

Luster's Pink$9.324.6★480 rev

Lusters S-Curl Activator Moisturizer No Drip 8-Ounce Spray Bottle

Luster's Scurl$8.804.6★1,076 rev

Newest

by launch date

Lusters Scurl Pink Oil Moisturizer Hair Lotion 32 Ounce (Packaging may vary) (2 Pack)

Luster's$33.411,251 rev

8y ago

Lusters Pink Light Oil Moisturizer Hair Lotion 8 oz

Luster's Pink$9.32480 rev

10y ago

Lusters Pink Oil Moisturizer Hair Lotion Pink Protection Bonus Size 12 Oz

Luster$11.302,968 rev

12y ago

Lusters Pink Oil Moisturizer Hair Lotion 946 ml/32 fl oz Pink

Luster's$19.745,124 rev

14y ago

Lusters Pink Oil Moisturizer Hair Lotion Aloe Vera & Jojoba Oil 8 oz

Luster's$9.20388 rev

15y ago

What buyers say about pink lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry25%

“Good hair moisturizer”

Quality-Overall15%

“the quality is great”

Soft Feel7%

“Keep my hair soft”

Value For Money6%

“Definitely worth the price”

Smell6%

“I love the smell and texture”

Hair Growth4%

“this has been beneficial to my regrowth process”

Advertised Vs Actual Product4%

“What I expected”

Suitability Curly Hair4%

“Curly hair is cool”

Suitability Colored Hair3%

“I hope this cream works well for my hair”

Suitability Straight Hair3%

“Great hair lotion”

What buyers complain about

Leak-Proof27%

“there was leakage around the bottle”

Smell14%

“Foul Odor”

Oily/Greasy7%

“I think the formula has changed over the years does not help with curly definition, greasy”

Value For Money6%

“It's too expensive”

Suitability Colored Hair5%

“I seriously thought pink lotion had been discontinued”

Advertised Vs Actual Product5%

“This doesnt feel the same”

Suitability Straight Hair3%

“It actually made my hair flatter”

Motor Power3%

“Hard to open the pump”

Moist/Dry3%

“Does not moisturize makes hair feel stiff”

Hair Related2%

“Worst hair product i ever used on my daughters hair, it did not absorb into her hair, made her hair look white and cakey and stiff, no slip at all, had to wash it out immediately”

Top return reasons

Leak-Proof51%

Smell10%

Advertised Vs Actual Product4%

Size-Overall4%

Functionality-Overall3%

Suitability Short Hair3%