pink lipstick
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good$13.35avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$1.07–$32.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$254K$254K/yr · 432K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad23,358.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink lipstick is a $254K/yr Amazon United States market (432K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
pink lipstick market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $200K–$267K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
259
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
17%
- L'Oreal Paris24%
- MAC23%
- Rimmel14%
- wet n wild10%
- REVLON7%
- COVERGIRL5%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top pink lipstick search terms
- light pink lipstick62K/yr
- baby pink lipstick42K/yr
- pink matte lipstick28K/yr
- mac pink peppermint lipstick19K/yr
- pale pink lipstick27K/yr
- loreal ballerina shoes lipstick131K/yr
- matte pink lipstick15K/yr
- mac snob lipstick14K/yr
- mac creme cup lipstick13K/yr
- mac pink lipstick13K/yr
Top pink lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Colour Riche Original Creamy Hydrating Satin Lipstick with Argan Oil and Vitamin E Ballerina Shoes 1 Count
L'Oreal Paris$7.874.4★27,656 rev
Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy
Rimmel$5.144.4★23,920 rev
wet n wild Mega Last Matte Lip Color Semi Matte Hyaluronic Acid Infused Long Lasting Full Coverage for a Nourishing Pout Cruelty-Free & Vegan - Think Pink
wet n wild$2.344.2★8,608 rev
MAC Cosmetics Ximal Sleek Satin Lipstick - 821 Pink Peppermint (Dusty lavender) 0.12 Oz / 3.5 g
MAC$32.774.8★17 rev
Pure Ziva Bubble Gum Pale Light Pink Lipstick Color Moisturizing Paraben Free No Animal Testing & Cruelty Free Lip Makeup Color
Pure Ziva$16.303.8★1,018 rev
Newest
by launch dateMAC Cosmetics Ximal Sleek Satin Lipstick - 821 Pink Peppermint (Dusty lavender) 0.12 Oz / 3.5 g
MAC$32.7717 rev
MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Pink Drip (Sheer Baby Pink)
MAYBELLINE$6.806,720 rev
MIESCHER Matte Waterproof Lipstick Velvety Lipsticks Long Lasting Creamy Smoothing Non-stick Cup Sexy Colors Lip Stain with Beeswax Hydrating Lipstick for Women Girls #01 Light Pink
MIESCHER$6.01121 rev
KimChiChic Beauty Marshmallow Butter Lippie Soft Creamy Lipstick with Castor Oil & Vitamin E High Pigment Bold Lip Color Cruelty-Free Lip Stick 04 Nineteen 0.15oz
Kimchi Chic$11.8873 rev
REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 002 Pink Flip 0.11 oz
REVLON$8.546,487 rev
Trending
90-day click momentumKimChiChic Beauty Marshmallow Butter Lippie Soft Creamy Lipstick with Castor Oil & Vitamin E High Pigment Bold Lip Color Cruelty-Free Lip Stick 04 Nineteen 0.15oz
Kimchi Chic$11.884.3★
MAC Cosmetics Ximal Sleek Satin Lipstick - 821 Pink Peppermint (Dusty lavender) 0.12 Oz / 3.5 g
MAC$32.774.8★
MAC Amplified Creme Lipstick Saint Germain 0.10 oz
MAC$32.944.5★
L.A. COLORS High Shine Shea Butter Lip Gloss Baby Cakes 0.14 Oz
L.A. COLORS$2.524.5★
MAC MACXIMAL Silky Matte Lipstick Candy Yum Yum 0.1 Ounces Pink
MAC$26.054.4★
What buyers say about pink lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Fabulous Shade”
“It feels very soft”
“moisturizing it feels”
“GREAT PRICE”
“This lipstick is such great quality”
“shiney like a gloss”
“it has good staying power”
“Good texture”
“As advertised”
“SMELLS DELICIOUS”
What buyers complain about
“color is different”
“Too dry”
“Smells weird”
“It also comes off almost immediately”
“Poor Quality Control”
“Was this used prior”
“Overpriced”
“it looks nothing like the photo”
“Its very sticky”
“Waxy texture”
Top return reasons
Common questions
- Is pink lipstick profitable to sell on Amazon United States?
- The niche generates $254K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the pink lipstick niche?
- 13 brands and 259 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in pink lipstick?
- Top complaints mined from reviews: Color, Moist/Dry, Smell. The return rate is 0.9%.
- When does demand for pink lipstick peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the pink lipstick niche?
- Listings span $1.07–$32.94; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 23,359 reviews — the moat a new listing must climb.