pink lips
Skip itSoft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$3.71–$26.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,665.85avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.67avg listing price — sweet spot $15–$100
Market size
Bad$83K$83K/yr · 145K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink lips is a $83K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pink lips market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $87K–$108K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
93
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
4%
- eos52%
- Carmex21%
- Burt's Bees17%
- Aquaphor2%
- uadbau2%
- Dmsky2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 2.7×
Top pink lips search terms
- eos dry lip repair17K/yr
- squeeze lip balm26K/yr
- eos lip repair13K/yr
- carmex mini14K/yr
- lip balm squeeze tubes13K/yr
- burts bees rescue lip relief10K/yr
- burts bees rescue5K/yr
- tube lip balm8K/yr
- mini carmex6K/yr
- squeeze tube lip balm5K/yr
Top pink lips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos The Hero Lip Repair Extra Dry Lip Treatment 24HR Moisture Natural Strawberry Extract 0.35 fl oz 2-Pack
eos$7.804.7★2,807 rev
eos The Hero Lip Repair Extra Dry Lip Treatment 24HR Moisture Overnight Lip Treatment Natural Strawberry Extract 0.35 fl oz
eos$4.064.6★8,525 rev
Carmex Daily Care Minis Moisturizing Lip Balm Tubes SPF 15 Multi-Flavor Lip Balm Pack 15 Count (3 Packs of 5)
Carmex$17.914.7★1,237 rev
Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100 Percent Natural Origin One 0.35 oz. Squeeze Tube
Burt's Bees$4.834.5★2,225 rev
Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax Shea Butter and Echinacea 100 Percent Natural Origin 0.35 oz. Squeezy Tube
Burt's Bees$13.634.5★2,225 rev
Newest
by launch date
eos 24H Moisture Super Balm - Marshmallow Fluff Lip mask Moisturizing Lip Treatment Limited-Edition Skincare 0.35 fl oz
eos$4.894,041 rev
eos Lip Butter Vanilla Cashmere Peptide Lip Treatment 0.35 oz
eos$6.824,471 rev
Carmex Daily Care and Daily Care Minis Moisturizing Lip Balm Pack SPF 15 Multi-Flavor Lip Care Variety Pack Bag 8 Count (3 Tubes 5 Mini Tubes)
Carmex$14.65257 rev
Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100 Percent Natural Origin One 0.35 oz. Squeeze Tube
Burt's Bees$4.832,225 rev
Burts Bees Rescue Lip Relief Watermelon Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100% Natural Origin 1 Squeezy Tube 0.35oz
Burt's Bees$4.032,225 rev
Trending
90-day click momentumeos The Hero Lip Repair Extra Dry Lip Treatment 24HR Moisture Natural Strawberry Extract 0.35 fl oz 2-Pack
eos$7.804.7★
eos The Hero Lip Repair 24HR Moisture for Severely Dry Lips Natural Strawberry Extract Hypoallergenic Moisturizing Lip Balm 0.14 oz 2-Pack
eos$5.684.6★
Carmex Daily Care Minis Moisturizing Lip Balm Tubes SPF 15 Multi-Flavor Lip Balm Pack 15 Count (3 Packs of 5)
Carmex$17.914.7★
Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100 Percent Natural Origin One 0.35 oz. Squeeze Tube
Burt's Bees$4.834.5★
Burts Bees Rescue Lip Relief Watermelon Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100% Natural Origin 1 Squeezy Tube 0.35oz
Burt's Bees$4.034.5★
What buyers say about pink lips
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturizer”
“no strong odor”
“SUPER SOFT”
“Good product, great for moisturizing and preventing chapping”
“Great deal”
“Worked really quickly”
“Exactly what I needed”
“Easy to use”
“The consistency is great”
“Durable”
What buyers complain about
“Not moisturizing”
“Has a weird smell”
“just way too thick”
“Just the slightest stickiness”
“The tube is also slightly smaller than I expected”
“its splitting all over”
“Waste of money”
“the color is an unflattering pink”
“Disgusting texture”
“Irritating”
Top return reasons
Common questions
- Is pink lips profitable to sell on Amazon United States?
- The niche generates $83K/yr across 20 tracked products. 90-day search growth is -28.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the pink lips niche?
- 8 brands and 93 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in pink lips?
- Top complaints mined from reviews: Moist/Dry, Smell, Thickness. The return rate is 0.3%.
- When does demand for pink lips peak?
- Demand peaks in Jan–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the pink lips niche?
- Listings span $3.71–$26.85; the average listing price is $8.67 (sweet spot $15–$100). The average incumbent carries 4,666 reviews — the moat a new listing must climb.