Pink Lips
FailDemand is soft, at -28.0% this quarter, so Pink Lips is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $83K/yr145K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 93 sellers
Flapen Score
Pink Lips against its category
The dotted line is the Beauty & Personal Care average. Past it, Pink Lips is stronger. Inside it, weaker.
Market
The Pink Lips market on Amazon at a glance
Shoppers on Amazon United States searched for Pink Lips 145K times last year and spent an estimated $83K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Aug. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $83Ka year
- Peak month
- January2.7× the quietest month
- Top search term
- eos dry lip repair17K searches a year
02 · Price
A sale here is worth $8.67.
Listings sell for $8.67 on average, from $3.71 to $26.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $8.67 that is $2K to $4K a year per listing.
- Average price
- $8.67under the $15 to $100 sweet spot
- Price range
- $3.71–$26.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Lip Care. It carries 4,666 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #274in Lip Care
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 4,666per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Pink Lips products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
eos The Hero Lip Repair Extra Dry Lip Treatment 24HR Moisture Natural Strawberry Extract 0.35 fl oz 2-Pack
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 2,807
- Age
- 4y ago

eos The Hero Lip Repair Extra Dry Lip Treatment 24HR Moisture Overnight Lip Treatment Natural Strawberry Extract 0.35 fl oz
- Price
- $4.06
- Rating
- 4.6/5
- Reviews
- 8,525
- Age
- 6y ago

Carmex Daily Care Minis Moisturizing Lip Balm Tubes SPF 15 Multi-Flavor Lip Balm Pack 15 Count (3 Packs of 5)
- Price
- $17.91
- Rating
- 4.7/5
- Reviews
- 1,237
- Age
- 5y ago

Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100 Percent Natural Origin One 0.35 oz. Squeeze Tube
- Price
- $4.83
- Rating
- 4.5/5
- Reviews
- 2,225
- Age
- 1y ago

Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax Shea Butter and Echinacea 100 Percent Natural Origin 0.35 oz. Squeezy Tube
- Price
- $13.63
- Rating
- 4.5/5
- Reviews
- 2,225
- Age
- 3y ago
Trending
estimated 90-day click momentum
eos The Hero Lip Repair Extra Dry Lip Treatment 24HR Moisture Natural Strawberry Extract 0.35 fl oz 2-Pack
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 2,807
- Age
- 4y ago

eos The Hero Lip Repair 24HR Moisture for Severely Dry Lips Natural Strawberry Extract Hypoallergenic Moisturizing Lip Balm 0.14 oz 2-Pack
- Price
- $5.68
- Rating
- 4.6/5
- Reviews
- 8,525
- Age
- 3y ago

Carmex Daily Care Minis Moisturizing Lip Balm Tubes SPF 15 Multi-Flavor Lip Balm Pack 15 Count (3 Packs of 5)
- Price
- $17.91
- Rating
- 4.7/5
- Reviews
- 1,237
- Age
- 5y ago

Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100 Percent Natural Origin One 0.35 oz. Squeeze Tube
- Price
- $4.83
- Rating
- 4.5/5
- Reviews
- 2,225
- Age
- 1y ago

Burts Bees Rescue Lip Relief Watermelon Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100% Natural Origin 1 Squeezy Tube 0.35oz
- Price
- $4.03
- Rating
- 4.5/5
- Reviews
- 2,225
- Age
- 1y ago
Newest
by launch date
eos 24H Moisture Super Balm - Marshmallow Fluff Lip mask Moisturizing Lip Treatment Limited-Edition Skincare 0.35 fl oz
- Price
- $4.89
- Rating
- 4.7/5
- Reviews
- 4,041
- Age
- 1y ago

eos Lip Butter Vanilla Cashmere Peptide Lip Treatment 0.35 oz
- Price
- $6.82
- Rating
- 4.6/5
- Reviews
- 4,471
- Age
- 1y ago

Carmex Daily Care and Daily Care Minis Moisturizing Lip Balm Pack SPF 15 Multi-Flavor Lip Care Variety Pack Bag 8 Count (3 Tubes 5 Mini Tubes)
- Price
- $14.65
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 1y ago

Burts Bees Rescue Lip Relief Honey Vanilla Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100 Percent Natural Origin One 0.35 oz. Squeeze Tube
- Price
- $4.83
- Rating
- 4.5/5
- Reviews
- 2,225
- Age
- 1y ago

Burts Bees Rescue Lip Relief Watermelon Hydrating Lip Balm for Dry Cracked Lips with Responsbily Sourced Beeswax and Shea Butter 100% Natural Origin 1 Squeezy Tube 0.35oz
- Price
- $4.03
- Rating
- 4.5/5
- Reviews
- 2,225
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
93
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
4%
- eos52%
- Carmex21%
- Burt's Bees17%
- Aquaphor2%
- uadbau2%
- Dmsky2%
- Open — no brand owns it (2 brands, 4%)
Demand
Pink Lips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 2.7×
Search terms
Top Pink Lips search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eos dry lip repair17K/yr
- squeeze lip balm26K/yr
- eos lip repair13K/yr
- carmex mini14K/yr
- lip balm squeeze tubes13K/yr
- burts bees rescue lip relief10K/yr
- burts bees rescue5K/yr
- tube lip balm8K/yr
- mini carmex6K/yr
- squeeze tube lip balm5K/yr
Reviews and returns
What reviews say buyers love and hate about Pink Lips
We read the reviews and the return reasons for every product selling here.
“Not moisturizing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pink Lips questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









