pink lip liner
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$1.23–$23.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad11,802.63avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.42avg listing price — sweet spot $15–$100
Market size
Bad$49K$49K/yr · 131K searches
According to Flapen's Amazon United States niche tracking, pink lip liner is a $49K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
pink lip liner market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $45K–$59K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 2.4%
- Avg brand age
- 50 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
115
Top-5 brand share
78%
Top 20: 97%
Top-5 click share
40%
Top 20: 75%
Open market
20%
- NYX PROFESSIONAL MAKEUP35%
- MAYBELLINE13%
- e.l.f.10%
- L.A. COLORS10%
- wet n wild10%
- Milani2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top pink lip liner search terms
- pink lip liner64K/yr
- light pink lip liner11K/yr
- lip liner pink12K/yr
- pink lipliner6K/yr
- dark pink lip liner7K/yr
- nude truffle lip liner6K/yr
- nyx nude beige7K/yr
- pink lip liner pencil5K/yr
- nyx lip liner nude beige3K/yr
- nyx nude beige lip liner4K/yr
Top pink lip liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Peakaboo Neutral
NYX PROFESSIONAL MAKEUP$5.744.5★52,571 rev
Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Palest Pink Pale Pink 1 Count
MAYBELLINE$6.894.4★14,150 rev
NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Nude Pink
NYX PROFESSIONAL MAKEUP$5.404.5★52,571 rev
L.A. COLORS Lipliner Pencil Pink Fleur CP525
L.A. COLORS$1.274.4★3,238 rev
e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Fuschia Forward
e.l.f.$2.504.6★18,575 rev
Newest
by launch datee.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Fuschia Forward
e.l.f.$2.5018,575 rev
e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free That Merlot Tho
e.l.f.$2.8118,575 rev
MAYBELLINE Lifter Liner Lip Liner Pencil with Hyaluronic Acid Line Leader 1 Count
MAYBELLINE$7.664,862 rev
Maybelline Lifter Liner Lip Liner Pencil with Hyaluronic Acid Big Lift 1 Count
MAYBELLINE$7.724,862 rev
wet n wild Perfect Pout Gel Lip Liner Rich Creamy Long Lasting Color Well-Defined and Flawless Application Vegan & Cruelty-Free -Comes Naurally
wet n wild$4.2211,862 rev
Trending
90-day click momentum
NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Soft-Spoken (Nude)
NYX PROFESSIONAL MAKEUP$6.234.6★
NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Sandstorm (Brown)
NYX PROFESSIONAL MAKEUP$6.114.6★
MAYBELLINE Lifter Liner Lip Liner Pencil with Hyaluronic Acid Line Leader 1 Count
MAYBELLINE$7.664.5★
wet n wild Perfect Pout Matte Retractable Gel Lip Liner Pencil Rich Creamy Long Lasting Color Well-Defined and Flawless Application Vegan & Cruelty-Free - Bare To Comment
wet n wild$3.544.4★
tarte maracuja juicy lip liner Creamy Matte Lip Liner with Hyaluronic Acid with Vitamin E Vegan & Cruelty-Free full size soft pink
tarte$18.654.4★
What buyers say about pink lip liner
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate color”
“Best quality”
“worth the buy”
“Smooth and creamy”
“Stays all day”
“Easy to Apply”
“Easy to use”
“Nice texture”
“Does what it says it does”
“it is moisturizing”
What buyers complain about
“Way Darker”
“Didnt last”
“not moisturizing at all”
“Not worth the price”
“it leaves a stain”
“The application is tricky”
“Poor Quality”
“Fake advertising”
“Didnt work”
“I would not say smudge resistant”
Top return reasons
Common questions
- Is pink lip liner profitable to sell on Amazon United States?
- The niche generates $49K/yr across 52 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the pink lip liner niche?
- 25 brands and 115 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in pink lip liner?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.7%.
- When does demand for pink lip liner peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the pink lip liner niche?
- Listings span $1.23–$23.59; the average listing price is $7.42 (sweet spot $15–$100). The average incumbent carries 11,803 reviews — the moat a new listing must climb.