Is pink lip profitable to sell on Amazon United States?

The niche generates $178K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (34/100).

How competitive is the pink lip niche?

2 brands and 74 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pink lip?

Top complaints mined from reviews: Color, Smell, Moist/Dry. The return rate is 0.9%.

When does demand for pink lip peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.9× the quietest.

What does it cost to enter the pink lip niche?

Listings span $4.06–$10.15; the average listing price is $7.73 (sweet spot $15–$100). The average incumbent carries 39,201 reviews — the moat a new listing must climb.

pink lip

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$178K

$178K/yr · 731K searches

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.73

avg listing price — sweet spot $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf

Review moat

Bad39,201.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.06–$10.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, pink lip is a $178K/yr Amazon United States market (731K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 34/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

pink lip market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $193K–$232K; units × avg price
Conversion rate: 3.2%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.4%
Avg brand age: 47 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

MAYBELLINE94%
Rimmel7%

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +4.9% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.9×

Open Trend

Top pink lip search terms

maybelline lifter gloss265K/yr +18.8%2.7% conv.
maybelline lip gloss147K/yr +3.6%1.9% conv.
rimmel lip gloss54K/yr -6.0%2.5% conv.
maybelline gloss41K/yr +5.7%1.5% conv.
lifter gloss44K/yr +1.2%1.9% conv.
baby pink lip gloss38K/yr -12.0%0.3% conv.
milky pink lip gloss20K/yr -26.6%0.3% conv.
gloss maybelline22K/yr -7.0%0.6% conv.
rimmel stay glossy lip gloss17K/yr -7.2%2.6% conv.
lip gloss maybelline15K/yr +7.2%1.3% conv.

All search terms

Top pink lip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Ice Pink Neutral 0.18 Ounce

MAYBELLINE$9.534.5★56,828 rev

MAYBELLINE Lifter Oil-in-Gel Lip Gloss for Glassy Bouncy Shine Hydrating Tinted Lip Balm and Moisturizer with Hyaluronic Acid and Passionfruit Oil Strawberry Shake (Mauve Pink)

MAYBELLINE$8.124.2★441 rev

Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid High Shine for Plumper Looking Lips Stone Rosey Neutral 0.18 Ounce

MAYBELLINE$8.434.5★56,828 rev

Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Moon Nude Pink 0.18 Ounce

MAYBELLINE$9.534.5★56,828 rev

Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Gummy Bear Sheer Light Pink 1 Count

MAYBELLINE$9.054.5★56,828 rev

Newest

by launch date

MAYBELLINE Lifter Oil-in-Gel Lip Gloss for Glassy Bouncy Shine Hydrating Tinted Lip Balm and Moisturizer with Hyaluronic Acid and Passionfruit Oil Strawberry Shake (Mauve Pink)

MAYBELLINE$8.12441 rev

2mo ago

MAYBELLINE Lifter Oil-in-Gel Lip Gloss for Glassy Bouncy Shine Hydrating Tinted Lip Balm and Moisturizer with Hyaluronic Acid and Passionfruit Oil Sugar Spritz (Sheer Hot Pink)

MAYBELLINE$7.92441 rev

2mo ago

MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Caramel Glow (Sheer Light Brown Nude)

MAYBELLINE$6.806,720 rev

1y ago

Maybelline Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Berry Haze (Sheer Cool Mauve)

MAYBELLINE$6.826,720 rev

1y ago

Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Gummy Bear Sheer Light Pink 1 Count

MAYBELLINE$9.0556,828 rev

3y ago

What buyers say about pink lip

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“Love the shade”

Moist/Dry14%

“Very moisturizing”

Soft Feel8%

“So Soft”

Quality-Overall6%

“Good Quality”

Brightness/Shine/Glow5%

“the amount of shine is perfect”

Value For Money3%

“Great value”

Durability3%

“stays on well”

Ease Of Application3%

“the applicator is nice”

Smell3%

“no funky smell or taste”

Adhesion/Stickiness2%

“not sticky, so it stays put and gives that healthy, glossy look”

What buyers complain about

Color16%

“Color not as pictured”

Smell9%

“Smells awful”

Moist/Dry7%

“Bone Dry”

Adhesion/Stickiness6%

“I didn't really care for the stickiness”

Durability6%

“Does not last”

Advertised Vs Actual Product4%

“This is not as described”

Texture/Consistency-Overall3%

“Didn't like the texture at all”

Ease Of Use3%

“However, its very hard to apply and very messy”

Brightness/Shine/Glow3%

“I didnt really want the glitter look”

Oily/Greasy2%

“So oily it dripped right off my lips”

Top return reasons

Color52%

Advertised Vs Actual Product11%

Product Condition6%

Adhesion/Stickiness5%

Smell4%

Functionality-Overall3%

Moist/Dry3%

Texture/Consistency-Overall2%

Defective Material/Parts2%

Brightness/Shine/Glow1%

Common questions

Is pink lip profitable to sell on Amazon United States?: The niche generates $178K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (34/100).
How competitive is the pink lip niche?: 2 brands and 74 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pink lip?: Top complaints mined from reviews: Color, Smell, Moist/Dry. The return rate is 0.9%.
When does demand for pink lip peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.9× the quietest.
What does it cost to enter the pink lip niche?: Listings span $4.06–$10.15; the average listing price is $7.73 (sweet spot $15–$100). The average incumbent carries 39,201 reviews — the moat a new listing must climb.