Pink Lip

Shoppers searched for this 731K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months

731K

Growth, 90 days vs prior 90

+4.9%

Conversion, latest week

3.2%

Market size, estimated

$178Ka year

Peak month

May3.9× the quietest month

Top search term

maybelline lifter gloss265K searches a year

Listings sell for $7.73 on average, from $4.06 to $10.15. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $7.73 that is $10K to $12K a year per listing.

Average price

$7.73under the $15 to $100 sweet spot

Price range

$4.06–$10.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$10K–$12K

Returns

0.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #21 within Lips. It carries 39,201 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#21in Lips

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

39,201per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months