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Pink Lace Front Wig

Fail

Demand is soft, at -39.1% this quarter, so Pink Lace Front Wig is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$216K/yr493K searches / yr
90-day growth
-39.1%search demand this quarter
Competition
49%top-5 click share · 23 brands · 25 sellers

Flapen Score

Pink Lace Front Wig against its category

The dotted line is the Beauty & Personal Care average. Past it, Pink Lace Front Wig is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Lace Front Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Lace Front Wig 493K times last year and spent an estimated $216K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
-39.1%
Conversion, latest week
0.5%
Market size, estimated
$216Ka year
Peak month
February2.2× the quietest month
Top search term
pink human hair wig131K searches a year

02 · Price

A sale here is worth $79.77.

Listings sell for $79.77 on average, from $38.27 to $195.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $79.77 that is $0 to $8K a year per listing.

Average price
$79.77inside the $15 to $100 sweet spot
Price range
$38.27–$195.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #1,285 within Wigs. It carries 836 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#1,285in Wigs
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
836per listing
Listings tracked
28

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Pink Lace Front Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

25

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

49%

Top 20: 93%

Open market

35%

  • Brand 126%
  • Brand 217%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Pink Lace Front Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Pink Lace Front Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink human hair wig131K/yr
  • pink wig human hair90K/yr
  • pink lace front wig79K/yr
  • pink lace front wig human hair24K/yr
  • pink lace wig15K/yr
  • pink wig lace front17K/yr
  • human hair wig pink16K/yr
  • light pink human hair wig13K/yr
  • light pink wig human hair13K/yr
  • pink lace front10K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Lace Front Wig

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Wig/Artificial Hair Quality”
17%of negative reviews mention “Wig/Artificial Hair Quality”
4.9%of orders come back
“This wig eats down”
A buyer, on “Wig/Artificial Hair Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink Lace Front Wig questions

Answered from the same tracked data.