pink hand soap
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Great$3.77–$53.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.52avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,817.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, pink hand soap is a $38K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pink hand soap market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $47K–$62K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #486
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 64%
- Out of stock
- 3.3%
- Avg brand age
- 68 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
685
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
27%
- Genuine Joe24%
- Method24%
- Mrs. MEYER'S7%
- Softsoap6%
- Bastion6%
- Tree Hut6%
Demand
Weekly Amazon search volume, last 8 weeks — -17.5% search growth over the last 90 days.Top pink hand soap search terms
- pink hand soap30K/yr
- hand soap pink6K/yr
- pink hand soap refill4K/yr
- pink lotion hand soap3K/yr
Top pink hand soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Genuine Joe GJO02107 Pink Lotion Soap
Genuine Joe$14.044.4★375 rev
Method Foaming Hand Soap Pink Grapefruit 10 Fl Oz (Pack of 1)
Method$3.774.7★33,607 rev
MRS. MEYERS CLEAN DAY Hand Soap Rose Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$4.804.8★4,278 rev
Softsoap Juicy Peach Liquid Hand Soap Kitchen and Bathroom Hand Soap Rich Fruity Scent 50 fl oz Refill Bottle
Softsoap$5.784.6★21,276 rev
Tree Hut Vanilla Serum Infused Hand Wash Nourish & Hydrate Hands Strengthening Skin Care Long-Lasting Scent Cleanse & Lock in Moisture Cermamides 11 fl oz
Tree Hut$4.274.5★2,485 rev
Newest
by launch date
Safeguard Liquid Hand Soap Skin Zen Washes Away 99% Bacteria Made with Natural Moisturizers & 2X Skin Conditioners Safeguarding Families PH Balanced Formula Rose & Nectar Scent 16 oz
Safeguard$5.99527 rev
Native Liquid Hand Soap Cherry & Vanilla Macaron Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle
Native$5.871,243 rev
Method Hydrating Serum Hand Wash Pure Peace- Moisturizes Hands Derm Tested on Sensitive Skin Notes of Peonies Rose Water & Pink Sea Salt 10 fl oz
Method$4.94401 rev
Tree Hut Vanilla Serum Infused Hand Wash Nourish & Hydrate Hands Strengthening Skin Care Long-Lasting Scent Cleanse & Lock in Moisture Cermamides 11 fl oz
Tree Hut$4.272,485 rev
Cleancult Liquid Hand Soap Refill - Pink Grapefruit- Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
Cleancult$7.926,615 rev
Trending
90-day click momentumMethod Hydrating Serum Hand Wash Pure Peace- Moisturizes Hands Derm Tested on Sensitive Skin Notes of Peonies Rose Water & Pink Sea Salt 10 fl oz
Method$4.944.4★
Genuine Joe Pink Lotion Hand Soap Refill Rich Lather 1 gallon 4 Count
Genuine Joe$47.404.2★
Native Liquid Hand Soap Cherry & Vanilla Macaron Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle
Native$5.874.5★
ROMIIE ZOI Liquid Hand Soap with Gift Box - Rose - 260ml/ 8.7 fl.oz
ROMIIE ZOI$7.574.2★
Softsoap Juicy Peach Liquid Hand Soap Kitchen and Bathroom Hand Soap Rich Fruity Scent 50 fl oz Refill Bottle
Softsoap$5.784.6★
What buyers say about pink hand soap
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Good value for money”
“Good quality”
“It's very moisturizing”
“Performance wise, it absolutely cleans”
“Love how soft it feels”
“Easy to lather and leaves hands fresh and soft”
“Effective cleaner”
“Worked as advertised”
“Gets the job done”
What buyers complain about
“Chemical smell”
“Like water”
“bleed from the dryness”
“Leaked everywhere”
“Not as thick as expected”
“don't expect a massive bubble bath lather”
“Not good quality”
“makes a mess”
“Pretty expensive”
“it makes my hands extremely dry since I sensitive skin it gave me a rash”
Top return reasons
Common questions
- Is pink hand soap profitable to sell on Amazon United States?
- The niche generates $38K/yr across 25 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the pink hand soap niche?
- 17 brands and 685 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in pink hand soap?
- Top complaints mined from reviews: Smell, Dilute/Watery, Moist/Dry. The return rate is 0.3%.
- What does it cost to enter the pink hand soap niche?
- Listings span $3.77–$53.57; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 6,818 reviews — the moat a new listing must climb.