pink hair dye
Launch itA $852K/yr market growing +24.3% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$852K$852K/yr · 1.7M searches
Avg price
Good$14.15avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.36–$28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad16,820.83avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pink hair dye is a $852K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun. Verdict: Launch it — 62/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
pink hair dye market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- $849K–$1.1M
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 7.7%
- Avg brand age
- 62 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
55
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
48%
Top 20: 87%
Open market
14%
- iroiro39%
- ARCTIC FOX22%
- Adore8%
- Good Dye Young6%
- MANIC PANIC6%
- Lime Crime5%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.2×
Top pink hair dye search terms
- pink hair dye748K/yr
- iroiro hair dye275K/yr
- iroiro91K/yr
- hot pink hair dye82K/yr
- artic fox hair dye pink51K/yr
- manic panic pink57K/yr
- pink hair dye permanent62K/yr
- hair dye pink46K/yr
- permanent pink hair dye42K/yr
- iroiro hair dye pink34K/yr
Top pink hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IROIRO Premium Natural Semi-Permanent Hair Color 310 Neon Pink (4oz)
iroiro$13.104.5★1,704 rev
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz VIRGIN PINK)
ARCTIC FOX$18.494.3★86,431 rev
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz VIRGIN PINK)
ARCTIC FOX$11.874.3★86,431 rev
IROIRO Premium Natural Semi-Permanent Hair Color 70 Pink (4oz)
iroiro$12.944.6★1,776 rev
Adore Semi Permanent Hair Color (190 Cotton Candy) | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz
Adore$8.564.1★1,896 rev
Newest
by launch date
XMONDO Color Super Pink Depositing Mask & Semi-Permanent Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz
XMONDO$27.103,285 rev
Got2b Metallics Permanent Hair Color M87 Pink Passion
Got2B$12.0812,638 rev
got2b Color Remix Semi-Permanent Hair Color Shocking Pink 093 Customizable Temporary Hair Dye to Create A Vibrant or Pastel Shade Easy At-Home Application Lasts Up to 15 Washes
Got2B$11.87757 rev
Good Dye Young Streaks & Strands Semi Permanent Hair Dye (Ex-Girl Pink) UV Protective Temporary Hair Color Lasts 15-24+ Washes Conditioning Pink Color PPD free Hair-Dye - Cruelty-Free & Vegan
Good Dye Young$12.001,941 rev
Good Dye Young Semi-Permanent Hair Color Vegan and Cruelty-Free Pink Hair Dye Last up to 24 Washes Non-Damaging Conditioning Hair Color (5FL OZ Pink Puff)
Good Dye Young$17.232,603 rev
Trending
90-day click momentum
IROIRO Premium Natural Semi-Permanent Hair Color 330 Neon Red (4oz)
iroiro$13.044.5★
MANIC PANIC Classic Cotton Candy Pink Semi Permanent Hair Color - Bright Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)
MANIC PANIC$14.133.5★
LOreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair Color Depositing Hair Mask Formula Metallic Pink
L'Oreal Paris$12.394.1★
MANIC PANIC Classic Pink Warrior Semi Permanent Hair Color - Medium Neon Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)
MANIC PANIC$13.974.2★
IROIRO Premium Natural Semi-Permanent Hair Color 210 Pastel Lavender (4oz)
iroiro$12.974.3★
What buyers say about pink hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Color is cute”
“Smells amazing”
“It colors my hair”
“Decent amount of product”
“Easy to use”
“stays on so well”
“It's cheap for a reason”
“Super bright”
“like the photos as advertised”
“made my hair really soft”
What buyers complain about
“wrong colour”
“It didnt even color my hair”
“it did absolutely nothing”
“It doesn't stay in”
“This really does seem kind of expensive for what it is”
“It literally did nothing to my hair other then make it soft wth”
“Color did not stick”
“the color seems to fade even without washing it”
“Very misleading”
“It's a smaller jar”
Top return reasons
Common questions
- Is pink hair dye profitable to sell on Amazon United States?
- The niche generates $852K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Launch it (62/100).
- How competitive is the pink hair dye niche?
- 13 brands and 55 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in pink hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.8%.
- When does demand for pink hair dye peak?
- Demand peaks in Jun; the busiest month runs 2.2× the quietest.
- What does it cost to enter the pink hair dye niche?
- Listings span $6.36–$28.02; the average listing price is $14.15 (sweet spot $15–$100). The average incumbent carries 16,821 reviews — the moat a new listing must climb.