Pink Hair Dye

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $852K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+24.3%

Conversion, latest week

3.5%

Market size, estimated

$852Ka year

Peak month

June2.2× the quietest month

Top search term

pink hair dye748K searches a year

Listings sell for $14.15 on average, from $6.36 to $28.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $14.15 that is $21K to $28K a year per listing.

Average price

$14.15under the $15 to $100 sweet spot

Price range

$6.36–$28.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$21K–$28K

Returns

0.8%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #135 within Hair Coloring Products. It carries 16,821 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#135in Hair Coloring Products

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

16,821per listing

Listings tracked

30

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months