Pink Gel Nail Polish

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $527K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

4.6%

Market size, estimated

$527Ka year

Peak month

February2.3× the quietest month

Top search term

pink gel polish360K searches a year

Listings sell for $10.05 on average, from $5.75 to $25.81. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $10.05 that is $10K to $13K a year per listing.

Average price

$10.05under the $15 to $100 sweet spot

Price range

$5.75–$25.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

$10K–$13K

Returns

1.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #46 within Gel Polish. It carries 14,600 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#46in Gel Polish

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

14,600per listing

Listings tracked

53

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

47 months