Pink Face Wash

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.

Searches, last 12 months

128K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

17.6%

Market size, estimated

$303Ka year

Top search term

neutrogena grapefruit face wash22K searches a year

Listings sell for $13.45 on average, from $7.91 to $27.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $13.45 that is $17K to $20K a year per listing.

Average price

$13.45under the $15 to $100 sweet spot

Price range

$7.91–$27.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$17K–$20K

Returns

0.3%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #81 within Cleansers. It carries 11,397 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#81in Cleansers

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

11,397per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

77 months