Is pink face wash profitable to sell on Amazon United States?

The niche generates $303K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (41/100).

How competitive is the pink face wash niche?

3 brands and 71 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pink face wash?

Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.3%.

What does it cost to enter the pink face wash niche?

Listings span $7.91–$27.86; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 11,397 reviews — the moat a new listing must climb.

pink face wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Good$7.91–$27.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.45

avg listing price — sweet spot $15–$100

Market size

Good$303K

$303K/yr · 128K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,397.13

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pink face wash is a $303K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pink face wash market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $269K–$336K; units × avg price
Conversion rate: 17.6%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 2.8%
Avg brand age: 77 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Neutrogena86%
medicube8%
SKIN10047%

Demand

Weekly Amazon search volume, last 45 weeks — -10.4% search growth over the last 90 days.

Open Trend

Top pink face wash search terms

neutrogena grapefruit face wash22K/yr +8.7%23.2% conv.
grapefruit face wash21K/yr +8.5%19.6% conv.
neutrogena pink grapefruit face wash12K/yr -2.1%17.7% conv.
medicube pdrn pink niacinamide whip cleanser4K/yr +103.9%2.9% conv.
pink grapefruit face wash10K/yr -16.9%16.2% conv.
neutrogena grapefruit8K/yr +2.2%11.2% conv.
neutrogena face wash grapefruit7K/yr -23.5%19.1% conv.
centella deep cleansing foam5K/yr -41.9%7.8% conv.
pink face wash6K/yr -19.8%4.0% conv.
neutrogena pink grapefruit5K/yr -7.9%10.4% conv.

All search terms

Top pink face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Oil-Free Acne Wash Pink Grapefruit Face Scrub with 2% Salicylic Acid & Vitamin C Gentle Exfoliating Foaming Cleanser for Acne-Prone Skin 6.7 fl. oz

Neutrogena$9.134.8★2,723 rev

Neutrogena Oil-Free Acne Wash Pink Grapefruit Facial Cleanser - with Salicylic Acid for Clear Skin Daily Face Wash for Oily & Acne-Prone Skin Deep Cleansing Treatment 9.1 fl. oz. Bottle

Neutrogena$7.914.6★26,973 rev

Neutrogena Oil-Free Acne Face Wash Pink Grapefruit Foaming Scrub - Facial Cleanser with Salicylic Acid for Clear Skin Exfoliating Acne Treatment for Oily Face 6.7 fl. oz. 3-Pack

Neutrogena$27.864.7★3,305 rev

medicube Facial Cleanser PDRN Pink Glutathione Capsule Foam Cleanser

medicube$14.184.7★568 rev

Neutrogena Oil-Free Pink Grapefruit Pore Cleansing Acne Wash and Daily Liquid Facial Cleanser with 2% Salicylic Acid Acne Medicine and Vitamin C 6 fl. oz

Neutrogena$8.474.6★26,973 rev

Newest

by launch date

medicube Facial Cleanser PDRN Pink Glutathione Capsule Foam Cleanser

medicube$14.18568 rev

9mo ago

[Hudsons Pick] SKIN1004 Poremizing Deep Cleansing Foam Makeup Remover Korean Face Cleanser with Himalayan Pink Salt & Centella for Facial Pore Cleansing Korean Skin Care 4.23 fl.oz 125ml

SKIN1004$16.119,950 rev

3y ago

Neutrogena Oil-Free Acne Wash Pink Grapefruit Facial Cleanser - with Salicylic Acid for Clear Skin Daily Face Wash for Oily & Acne-Prone Skin Deep Cleansing Treatment 9.1 fl. oz. Bottle

Neutrogena$7.9126,973 rev

7y ago

Neutrogena Makeup Remover Cleansing Towelettes Pink Grapefruit 25 Count Twin Pack

Neutrogena$14.425,320 rev

10y ago

Neutrogena Oil-Free Pink Grapefruit Pore Cleansing Acne Wash and Daily Liquid Facial Cleanser with 2% Salicylic Acid Acne Medicine and Vitamin C 6 fl. oz

Neutrogena$8.4726,973 rev

11y ago

What buyers say about pink face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing16%

“Good cleanser”

Soft Feel12%

“Skin is soft”

Smell10%

“The fragrance is refreshing yet relaxing”

Suitability Combination Skin10%

“Perfect for Sensitive Skin”

Quality-Overall9%

“Great Product for daily use”

Moist/Dry7%

“Good moisturizer”

Value For Money5%

“Great value for the money”

Ease Of Cleaning4%

“it surprisingly cleans my face well”

Efficiency3%

“Effective”

Suitability Dry Skin3%

“this worked really well for me without causing irritation or dryness”

What buyers complain about

Smell16%

“Fishy Smell”

Allergies6%

“it caused a noticeable stinging sensation”

Sensitivity-Overall6%

“Burns”

Moist/Dry6%

“keep in mind its definitely not moisturizing”

Value For Money5%

“Waste of money”

Oily/Greasy4%

“My face is very oily”

Skin Health4%

“But my skin feels dry after rinsing off”

Size-Overall4%

“Even my old Neutrogena pump did not fit the new bottle”

Ease Of Use4%

“I cant use these”

Functionality-Overall2%

“didnt work”

Top return reasons

Smell14%

Leak-Proof11%

Advertised Vs Actual Product11%

Motor Power10%

Moist/Dry7%

Size-Overall7%

Value For Money6%

Functionality-Overall4%

Defective Material/Parts4%

Skin Health3%

Common questions

Is pink face wash profitable to sell on Amazon United States?: The niche generates $303K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (41/100).
How competitive is the pink face wash niche?: 3 brands and 71 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pink face wash?: Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.3%.
What does it cost to enter the pink face wash niche?: Listings span $7.91–$27.86; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 11,397 reviews — the moat a new listing must climb.