pink face masks skincare
Skip itSoft demand (-83.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.81avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.18–$20.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,449.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$10K$10K/yr · 43K searches
Growth
Bad-83.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink face masks skincare is a $10K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
pink face masks skincare market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $16K–$22K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #352
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 13.3%
- Avg brand age
- 33 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
93
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
44%
Top 20: 88%
Open market
39%
- medicube13%
- firstfly12%
- TONYMOLY12%
- CAKAILA11%
- IREV8%
- BIODANCE6%
Demand
Weekly Amazon search volume, last 20 weeks — -83.5% search growth over the last 90 days.Top pink face masks skincare search terms
- pink face mask skin care6K/yr
- pink face masks skincare13K/yr
- valentines face mask9K/yr
- valentines day face masks5K/yr
- valentine face mask8K/yr
- valentines face masks3K/yr
Top pink face masks skincare products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
30 Pairs Eye Masks & Lip Masks Under Eye Patches for Puffy Eyes Moisturizing Lip Mask Pink Pads Reducing Fine Lines Bridal Shower Gifts Graduation Gifts Wedding Bridesmaid Gifts Bulk Gifts
firstfly$8.964.7★371 rev
CAKAILA 8 Pack Rose Face Mask Pink Face Masks Skincare Spa Day Kit Supplies Spa Party Favors for Women Sheet Facial Mask Skincare Gifts Set Moisturize Soothe for All Skin Types
CAKAILA$8.324.7★40 rev
medicube Jelly Gel Mask with Salmon DNA PDRN Pink Collagen | Overnight Face Mask for Glass Glow Skin | Elasticity Hydrating Firming and Moisturizing | Korean Skincare 28g x 4ea
medicube$16.074.6★11,144 rev
TONYMOLY Im Strawberry Sheet Mask Hydrating Korean Face Mask with Strawberry Extract Vitamin C Biodegradable Tencel Sheet Brightening & Moisturizing 1 Count
TONYMOLY$3.534.6★63 rev
IREV Pack of 10 Pink Rose O2 Bubble Face Masks Skincare Spa Presents for Women Bubble Face Sheet Mask Cleaner Foaming Purifying Facial Mask for Acne and Pores Moisturizing Beauty Sheet Masks
IREV$8.314.4★142 rev
Newest
by launch date
Bukamkom 4-Pack Salmon DNA (PDRN) Pink Collagen Jelly Mask - Soothing & Hydrating Gel Face Mask for Sensitive Skin Korean Skincare
Bukamkom$10.0465 rev
SPRINGSKY Salmon DNA PDRN Face Mask with 7D Hyaluronic Acid | 24H Hydration Collagen Mask | Firming & Smoothing Skincare | Overnight Gel Mask for All Skin Types Sensitive Skin Friendly (6ea)
SPRINGSKY$15.0752 rev
QUIYUM 14 Pack Watermelon Niacinamide Sheet Mask - Hydrating Facial Masks
QUIYUM$9.8016 rev
Redcool Pink Collagen Jelly Gel Sleeping Mask Overnight Face Mask for Glass Glow Skin Hydrating Firming Elasticity Deep Moisture Barrier Care Cooling Refreshing Korean Skincare 28g x 4pcs
Redcool$7.9336 rev
TONYMOLY Im Strawberry Sheet Mask Hydrating Korean Face Mask with Strawberry Extract Vitamin C Biodegradable Tencel Sheet Brightening & Moisturizing 1 Count
TONYMOLY$3.5363 rev
Trending
90-day click momentum
APRILSKIN TXA Pink Capsule Gel Mask | Overnight Face Mask for Glass Glow Skin I 99% High-Purity Tranexamic Acid 3 for uneven skin tone I Elasticity Hydrating and Firming I Korean Skincare I 30g x 4ea
APRILSKIN$11.074.6★
SPRINGSKY Salmon DNA PDRN Face Mask with 7D Hyaluronic Acid | 24H Hydration Collagen Mask | Firming & Smoothing Skincare | Overnight Gel Mask for All Skin Types Sensitive Skin Friendly (6ea)
SPRINGSKY$15.073.8★
Bukamkom 4-Pack Salmon DNA (PDRN) Pink Collagen Jelly Mask - Soothing & Hydrating Gel Face Mask for Sensitive Skin Korean Skincare
Bukamkom$10.044.2★
QUIYUM 14 Pack Watermelon Niacinamide Sheet Mask - Hydrating Facial Masks
QUIYUM$9.804.7★
TONYMOLY Im Strawberry Sheet Mask Hydrating Korean Face Mask with Strawberry Extract Vitamin C Biodegradable Tencel Sheet Brightening & Moisturizing 1 Count
TONYMOLY$3.534.6★
What buyers say about pink face masks skincare
What buyers praise and complain about, mined from review topics.What buyers love
“Dries fast”
“Feels really good”
“Good for the skin”
“The quality was nice for gifting”
“Skin Glowing”
“Doesn't dry out your skin”
“Great deal”
“Ease of use”
“As described”
“Very nice to apply”
What buyers complain about
“Skin irritation”
“breaks apart”
“Expensive”
“hard to take off”
“Dried out”
“Bad quality”
“Irritated my skin”
“does not adhere to skin well”
“Too slippery”
“Way too big”
Top return reasons
Common questions
- Is pink face masks skincare profitable to sell on Amazon United States?
- The niche generates $10K/yr across 29 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -83.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the pink face masks skincare niche?
- 23 brands and 93 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in pink face masks skincare?
- Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.
- What does it cost to enter the pink face masks skincare niche?
- Listings span $3.18–$20.35; the average listing price is $10.81 (sweet spot $15–$100). The average incumbent carries 4,450 reviews — the moat a new listing must climb.