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Pink Eyeshadow

Maybe

The top 5 products take only 23% of clicks. But the average product has 11,003 reviews to catch up to, so Pink Eyeshadow is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$166K/yr683K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
23%top-5 click share · 34 brands · 173 sellers

Flapen Score

Pink Eyeshadow against its category

The dotted line is the Beauty & Personal Care average. Past it, Pink Eyeshadow is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Eyeshadow market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Eyeshadow 683K times last year and spent an estimated $166K. The top 5 brands take 69% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
683K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
2.9%
Market size, estimated
$166Ka year
Peak month
May1.7× the quietest month
Top search term
pink eyeshadow188K searches a year

02 · Price

A sale here is worth $8.34.

Listings sell for $8.34 on average, from $1.00 to $33.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $8.34 that is $834 to $2K a year per listing.

Average price
$8.34under the $15 to $100 sweet spot
Price range
$1.00–$33.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$834–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #99 within Eyes. It carries 11,003 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
99%
Out of stock, average day
4.7%
Average rank
#99in Eyes
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
11,003per listing
Listings tracked
95

04 · Newcomers

9 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
9Amazon's first-year sales bar
Average brand age
51 months

Products

Top Pink Eyeshadow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

173

Top-5 brand share

69%

Top 20: 93%

Top-5 click share

23%

Top 20: 54%

Open market

27%

  • Brand 135%
  • Brand 214%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Pink Eyeshadow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Pink Eyeshadow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink eyeshadow188K/yr
  • wet n wild eyeshadow130K/yr
  • eye shadow stick116K/yr
  • eyeshadow pencil55K/yr
  • shimmer eyeshadow stick33K/yr
  • elf bite size eyeshadow palette34K/yr
  • stick eyeshadow28K/yr
  • wet n wild eyeshadow palette19K/yr
  • elf mini eyeshadow palette7K/yr
  • elf matte eyeshadow11K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Eyeshadow

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Color”
25%of negative reviews mention “Color”
1.3%of orders come back
“Bland color”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink Eyeshadow questions

Answered from the same tracked data.