Pink Eyeshadow
MaybeThe top 5 products take only 23% of clicks. But the average product has 11,003 reviews to catch up to, so Pink Eyeshadow is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $166K/yr683K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 23%top-5 click share · 34 brands · 173 sellers
Flapen Score
Pink Eyeshadow against its category
The dotted line is the Beauty & Personal Care average. Past it, Pink Eyeshadow is stronger. Inside it, weaker.
Market
The Pink Eyeshadow market on Amazon at a glance
Shoppers on Amazon United States searched for Pink Eyeshadow 683K times last year and spent an estimated $166K. The top 5 brands take 69% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.
- Searches, last 12 months
- 683K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $166Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- pink eyeshadow188K searches a year
02 · Price
A sale here is worth $8.34.
Listings sell for $8.34 on average, from $1.00 to $33.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $8.34 that is $834 to $2K a year per listing.
- Average price
- $8.34under the $15 to $100 sweet spot
- Price range
- $1.00–$33.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $834–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #99 within Eyes. It carries 11,003 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 99%
- Out of stock, average day
- 4.7%
- Average rank
- #99in Eyes
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 11,003per listing
- Listings tracked
- 95
04 · Newcomers
9 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Pink Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
wet n wild Chameleon Chrome Eyeshadow - Nebula Rush
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 6mo ago

wet n wild Color Icon Eyeshadow Makeup 5 Pan Palette Matte Shimmer Metallic Long Wearing Rich Buttery Pigment Cruelty Free - Walking On Eggshells
- Price
- $3.27
- Rating
- 4.4/5
- Reviews
- 11,477
- Age
- 5y ago

LANGMANNI 8Colors Dual-Ended Cream Eyeshadow Stick Set Silky Smooth Waterproof & Transfer-Proof Built-in Blender Brush All-Day Matte & Shimmer Wear Eye Makeup(#A)
- Price
- $9.50
- Rating
- 4.1/5
- Reviews
- 1,625
- Age
- 1y ago

ColourPop Shadow Stix - Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Honey BB (0.05 oz)
- Price
- $8.38
- Rating
- 4.5/5
- Reviews
- 2,277
- Age
- 2y ago

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick Champagne Shimmer Long-Lasting Buildable Crease-Proof Cruelty Free Shimmer Finish with Built-In Smudger
- Price
- $14.60
- Rating
- 4.3/5
- Reviews
- 58,376
- Age
- 9y ago
Trending
estimated 90-day click momentum
wet n wild Chameleon Chrome Eyeshadow - Nebula Rush
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 6mo ago

MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift
- Price
- $13.85
- Rating
- 4.0/5
- Reviews
- 270
- Age
- 5mo ago

wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Brown Sugar
- Price
- $1.95
- Rating
- 4.3/5
- Reviews
- 16,511
- Age
- 2y ago

wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Ros-I-Locks
- Price
- $1.94
- Rating
- 4.3/5
- Reviews
- 16,511
- Age
- 2y ago

ColourPop Shadow Stix - Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Socialite (0.05 oz)
- Price
- $8.62
- Rating
- 4.5/5
- Reviews
- 2,277
- Age
- 2y ago
Newest
by launch date
MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift
- Price
- $13.85
- Rating
- 4.0/5
- Reviews
- 270
- Age
- 5mo ago

wet n wild Chameleon Chrome Eyeshadow - Nebula Rush
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 6mo ago

LANGMANNI 8Colors Dual-Ended Cream Eyeshadow Stick Set Silky Smooth Waterproof & Transfer-Proof Built-in Blender Brush All-Day Matte & Shimmer Wear Eye Makeup(#A)
- Price
- $9.50
- Rating
- 4.1/5
- Reviews
- 1,625
- Age
- 1y ago

ColourPop Eyeshadow Palette - Eye Makeup Palette with Matte Metallic Matte Sparkle & Glitter Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula - Cloud Spun (0.3 oz)
- Price
- $13.01
- Rating
- 4.4/5
- Reviews
- 4,529
- Age
- 1y ago

evpct Dusty Pink Champagne Single Eyeshadow Palette Rose Gold Ice Pink Nude Glitter Cream Eye shadow Palette Singles Brightener Makeup for Older Women High Pigment Waterproof Monochrome Eyeshadow
- Price
- $6.87
- Rating
- 4.1/5
- Reviews
- 2,975
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
173
Est. top-5 brand share
69%
Top 20: 93%
Est. top-5 click share
23%
Top 20: 54%
Open market
27%
- wet n wild35%
- e.l.f.14%
- ColourPop8%
- Julep6%
- COVERGIRL5%
- LANGMANNI4%
Demand
Pink Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Pink Eyeshadow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pink eyeshadow188K/yr
- wet n wild eyeshadow130K/yr
- eye shadow stick116K/yr
- eyeshadow pencil55K/yr
- shimmer eyeshadow stick33K/yr
- elf bite size eyeshadow palette34K/yr
- stick eyeshadow28K/yr
- wet n wild eyeshadow palette19K/yr
- elf mini eyeshadow palette7K/yr
- elf matte eyeshadow11K/yr
Reviews and returns
What reviews say buyers love and hate about Pink Eyeshadow
We read the reviews and the return reasons for every product selling here.
“Bland color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pink Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









