pink eyeliner
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,981.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.79avg listing price — sweet spot $15–$100
Price range
Bad$1.27–$17.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$40K$40K/yr · 104K searches
According to Flapen's Amazon United States niche tracking, pink eyeliner is a $40K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pink eyeliner market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $41K–$54K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #273
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 4.7%
- Avg brand age
- 57 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
97
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
44%
Top 20: 92%
Open market
28%
- NYX PROFESSIONAL MAKEUP24%
- MAYBELLINE19%
- ColourPop9%
- evpct7%
- Essence Cosmetics7%
- wet n wild6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 2.9×
Top pink eyeliner search terms
- pink eyeliner69K/yr
- hot pink eyeliner8K/yr
- pink liquid eyeliner8K/yr
- pink eyeliner pencil8K/yr
- pink eye liner6K/yr
- light pink eyeliner5K/yr
Top pink eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAYBELLINE New York Tattoo Studio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Ultra Pink 0.04 oz
MAYBELLINE$6.074.4★36,243 rev
NYX PROFESSIONAL MAKEUP Vivid Brights Liquid Liner Smear-Resistant Eyeliner with Precise Tip - Sneaky Pink
NYX PROFESSIONAL MAKEUP$5.054.3★24,570 rev
NYX PROFESSIONAL MAKEUP Vivid Brights Liquid Liner Smear-Resistant Eyeliner with Precise Tip - Dont Pink Twice
NYX PROFESSIONAL MAKEUP$5.124.3★24,570 rev
ColourPop BFF Crme Gel Liner - Waterproof Gel Eyeliner Pen with a High-Pigment & Buildable Formula - Colored Eyeliner with 18-Hour Wear - Calabasas (0.01 oz)
ColourPop$7.754.4★1,595 rev
essence | Stay & Play Gel Eyeliner | Super Soft Gel-like Texture | Waterproof & Longlasting | Vegan & Cruelty Free (09 | Crush On Lavender)
Essence Cosmetics$4.704.5★61 rev
Newest
by launch date
SHEGLAM Boldline Longwear Multi-Function Gel Liner-Hot Pink
SHEGLAM$6.83108 rev
Light Pink Waterline Eyeliner Glitter Waterproof Eyeliner Pencil for Women
Lestpola$6.9166 rev
Wavuketu Pink Eyeliner Pencil Long Lasting Waterproof Smudge-Proof Hypoallergenic Retractable Eyeliner (Pink 02#)
Wavuketu$7.7957 rev
evpct Hot Pink Eyeliner Pencils for Eyes Rose Hot Pink Colored Eye Liner Pencil Pen Makeup Waterproof Smudge Proof Colored Gel Waterline Eyeliner Liquid Face Eye Paint Stick Halloween Makeup 21
evpct$6.595,951 rev
evpct Pink Eyeliner Pencils for Eyes Pink Nude Under Colored Eye Liner Pencil Makeup Waterproof Smudge Proof Colored Gel Waterline Eyeliner Liquid Face Eye Paint Stick Lipstick Halloween Makeup 02
evpct$6.38425 rev
Trending
90-day click momentumSHEGLAM Boldline Longwear Multi-Function Gel Liner-Hot Pink
SHEGLAM$6.834.1★
Wavuketu Pink Eyeliner Pencil Long Lasting Waterproof Smudge-Proof Hypoallergenic Retractable Eyeliner (Pink 02#)
Wavuketu$7.794.0★
wet n wild Eyeliner Pencil On Edge Longwearing Eye Liner Long Lasting Smudge Proof Fade Resistant Highly Pigmented Creamy Smooth Soft Gliding Shock Therapy Pink
wet n wild$4.414.0★
evpct 1Pcs Pink Colored Winged Eyeliners Stamp Pink Flowers Face Stamps Makeup Eyeliner Eye Stamp Liners Tool Set Kit for Women Waterproof Wing Eyeliner Stamp Figures Tool Wingliner Shapes 07#
evpct$6.994.2★
NYX PROFESSIONAL MAKEUP Vivid Brights Liquid Liner Smear-Resistant Eyeliner with Precise Tip - Sneaky Pink
NYX PROFESSIONAL MAKEUP$5.054.3★
What buyers say about pink eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate color”
“Great quality”
“Smudge proof”
“It feels so good going on”
“Stays perfect all day”
“Love it because it brightens my eyes”
“Easy to use”
“As described”
“Im really impressed with this eyeliner”
“Smooth and easy application”
What buyers complain about
“Bad color”
“breaks”
“this eyeliner was SUPER painful to take off”
“isnt very much product for the cost”
“It doesnt last a full 8 hrs at work”
“dries with a crust finish”
“Didn't like the look after applying”
“This color is definitely NOT what the picture portrayed it to be”
“absolute garbage”
“Smudges easily”
Top return reasons
Common questions
- Is pink eyeliner profitable to sell on Amazon United States?
- The niche generates $40K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the pink eyeliner niche?
- 17 brands and 97 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in pink eyeliner?
- Top complaints mined from reviews: Color, Durability, Eyeliner Quality. The return rate is 1.9%.
- When does demand for pink eyeliner peak?
- Demand peaks in Feb–Oct; the busiest month runs 2.9× the quietest.
- What does it cost to enter the pink eyeliner niche?
- Listings span $1.27–$17.07; the average listing price is $6.79 (sweet spot $15–$100). The average incumbent carries 10,981 reviews — the moat a new listing must climb.