pink dye
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.74avg listing price — sweet spot $15–$100
Market size
Okay$115K$115K/yr · 214K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Price range
Bad$5.80–$17.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad11,614.63avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pink dye is a $115K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
pink dye market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $122K–$146K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 68%
- Out of stock
- 5.2%
- Avg brand age
- 68 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
92
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Craft County43%
- Adore30%
- Rit23%
- iroiro2%
- Red By Kiss1%
- ARCTIC FOX1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.7×
Top pink dye search terms
- pink dye32K/yr
- pink fabric dye30K/yr
- adore pink hair dye22K/yr
- rit dye pink22K/yr
- pink rit dye15K/yr
- pink dye fabric15K/yr
- adore hair dye pink12K/yr
- hot pink fabric dye9K/yr
- pink clothing dye7K/yr
- pink adore hair dye9K/yr
Top pink dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rit Dye Liquid Wide Selection of Colors 8 Oz. (Fuchsia)
Craft County$8.844.4★8,704 rev
Adore Semi Permanent Hair Color (190 Cotton Candy) | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz
Adore$8.564.1★1,896 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Petal Pink (Gloves Included)
Craft County$11.544.3★2,944 rev
Adore Semi Permanent Hair Color (140 Neon Pink) | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz
Adore$8.214.5★2,089 rev
Rit Dye More Synthetic 7oz-Super Pink Other Multicoloured
Rit$9.434.5★342 rev
Newest
by launch date
Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye Single Pack with Plastic Gloves for Clothing Dcor and Crafts Super Pink
Craft County$12.58634 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Petal Pink (Gloves Included)
Craft County$11.542,944 rev
Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Super Pink with Color Fixative
Craft County$17.711,725 rev
Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Super Pink (1 Pack)
Craft County$9.251,725 rev
Rit Dye Liquid Wide Selection of Colors 8 Oz. (Rose Quartz)
Craft County$9.248,704 rev
Trending
90-day click momentum
Adore Semi Permanent Hair Color (142 Pink Blush) (2 Pack) | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz
Adore$14.434.6★
Rit All-Purpose Liquid Dye Petal Pink 8 Fl Oz
Rit$8.244.4★
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Petal Pink (Gloves Included)
Craft County$11.544.3★
Rit Fuchsia Purpose Powder Dye 1-1/8 oz
Rit$6.484.3★
Rit Dye Liquid Wide Selection of Colors 8 Oz. (Fuchsia)
Craft County$8.844.4★
What buyers say about pink dye
What buyers praise and complain about, mined from review topics.What buyers love
“Color is cute”
“Great product”
“vibrant color delightful smell”
“It colors my hair”
“REALLY STAYS IN”
“Gets the job done”
“It's cheap for a reason”
“Nice and bright”
“Easy to use”
“Highly recommended perfect for synthetic fabrics”
What buyers complain about
“wrong colour”
“Did not work”
“Honestly didnt really dye my hair well”
“didnt last at all”
“Color don't stick”
“Does not dye hair”
“I am literally trying to get it to fade out”
“This ad is deceiving”
“Not bright”
“It was like after every rinse necessary color came off”
Top return reasons
Common questions
- Is pink dye profitable to sell on Amazon United States?
- The niche generates $115K/yr across 19 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the pink dye niche?
- 6 brands and 92 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in pink dye?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.4%.
- When does demand for pink dye peak?
- Demand peaks in Oct; the busiest month runs 2.7× the quietest.
- What does it cost to enter the pink dye niche?
- Listings span $5.80–$17.71; the average listing price is $9.74 (sweet spot $15–$100). The average incumbent carries 11,615 reviews — the moat a new listing must climb.