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Pink Dye

Fail

The top 5 brands take 99% of clicks, so Pink Dye is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$115K/yr214K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
57%top-5 click share · 6 brands · 92 sellers

Flapen Score

Pink Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, Pink Dye is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Dye 214K times last year and spent an estimated $115K. The top 5 brands take 99% of clicks. Demand peaks in Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
5.5%
Market size, estimated
$115Ka year
Peak month
October2.7× the quietest month
Top search term
pink dye32K searches a year

02 · Price

A sale here is worth $9.74.

Listings sell for $9.74 on average, from $5.80 to $17.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.74 that is $2K to $5K a year per listing.

Average price
$9.74under the $15 to $100 sweet spot
Price range
$5.80–$17.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #50 within Hair Coloring Products. It carries 11,615 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
5.2%
Average rank
#50in Hair Coloring Products
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
11,615per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Pink Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

92

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 230%
  • Brand 323%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Pink Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.7×

Search terms

Top Pink Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink dye32K/yr
  • pink fabric dye30K/yr
  • adore pink hair dye22K/yr
  • rit dye pink22K/yr
  • pink rit dye15K/yr
  • pink dye fabric15K/yr
  • adore hair dye pink12K/yr
  • hot pink fabric dye9K/yr
  • pink clothing dye7K/yr
  • pink adore hair dye9K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Dye

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Color”
27%of negative reviews mention “Color”
1.4%of orders come back
“wrong colour”
A buyer, on “Color”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pink Dye questions

Answered from the same tracked data.