Pink Concealer

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+11.2%

Conversion, latest week

7.2%

Market size, estimated

$1.2Ma year

Peak month

March3.5× the quietest month

Top search term

essence concealer134K searches a year

Listings sell for $12.88 on average, from $4.60 to $38.80. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 20,000 to 25,000 of them. At $12.88 that is $258K to $322K a year per listing.

Average price

$12.88under the $15 to $100 sweet spot

Price range

$4.60–$38.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

20,000–25,000

Revenue per listing a year

$258K–$322K

Returns

0.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Makeup Brushes & Tools. It carries 4,798 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#153in Makeup Brushes & Tools

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

4,798per listing

Listings tracked

6

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months