Pink Chapstick

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

-27.7%

Conversion, latest week

10.3%

Market size, estimated

$215Ka year

Top search term

strawberry chapstick66K searches a year

Listings sell for $10.47 on average, from $2.40 to $38.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $10.47 that is $5K to $8K a year per listing.

Average price

$10.47under the $15 to $100 sweet spot

Price range

$2.40–$38.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

0.3%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #737 within Lip Care. It carries 5,839 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

93%

Out of stock, average day

1.4%

Average rank

#737in Lip Care

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

5,839per listing

Listings tracked

29

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months