pink chapstick
Skip itSoft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Good$2.40–$38.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$215K$215K/yr · 199K searches
Avg price
Okay$10.47avg listing price — sweet spot $15–$100
Review moat
Bad5,838.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink chapstick is a $215K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pink chapstick market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $209K–$262K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #737
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 38%
- Out of stock
- 1.4%
- Avg brand age
- 44 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
65
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
4%
- ChapStick69%
- eos17%
- Vaseline3%
- Sun Bum3%
- Burt's Bees2%
- NIVEA2%
- Open — no brand owns it (5 brands, 4%)
Demand
Weekly Amazon search volume, last 26 weeks — -27.7% search growth over the last 90 days.Top pink chapstick search terms
- strawberry chapstick66K/yr
- pink chapstick41K/yr
- chapstick strawberry33K/yr
- pink lip balm bulk9K/yr
- chapstick strawberry 3 pack8K/yr
- tinted lip balm pink4K/yr
- strawberry chapstick 3 pack7K/yr
- eos strawberry lip balm6K/yr
- strawberry chapstick bulk4K/yr
- chapstick pink5K/yr
Top pink chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ChapStick Classic Strawberry Lip Balm Tubes Lip Care and Lip Moisturizer - 0.15 Oz (Pack of 12)
ChapStick$20.574.8★4,658 rev
ChapStick Classic Strawberry Lip Balm 6-Count Tinted Lip Moisturizer Juicy & Sweet 0.15 Oz Ea
ChapStick$12.314.8★2,757 rev
ChapStick Strawberry Lip Balm 4-Pack + 1 Classic Original ChapStick Lip Moisturizer 0.15 Oz Ea (5 Piece Set)
ChapStick$9.844.8★229 rev
eos 100% Natural & Organic Lip Balm Sticks - Strawberry Sorbet All-Day Moisture for Sensitive Skin Dermatologist Recommended 0.14 oz 2-Pack
eos$4.974.7★7,409 rev
ChapStick Classic Skin Protectant Flavored Lip Balm Tube Cherry Flavor 0.15 Ounce (Pack of 3)
ChapStick$4.024.8★15,976 rev
Newest
by launch date
eos 100% Natural Lip Balm - Strawberry Sorbet and Pomegranate Raspberry All-Day Moisture Lip Care Products 0.14 oz 2-Pack
eos$3.8010,689 rev
eos 24H Moisture Super Balm- Strawberry Sorbet Lip Mask Day or Night Lip Treatment Made for Sensitive Skin 0.35 fl oz
eos$5.06264 rev
Ctosree 20 Pcs Valentines Day Team Gifts Bulk Coquette Bow Lipstick Holder Keychain Bulk Galentines Birthday Party Favor(Pink Coquette Style)
Ctosree$17.30100 rev
30 Pairs Eye Masks & Lip Masks Under Eye Patches for Puffy Eyes Moisturizing Lip Mask Pink Pads Reducing Fine Lines Bridal Shower Gifts Graduation Gifts Wedding Bridesmaid Gifts Bulk Gifts
firstfly$8.97378 rev
ChapStick Lip Moisturizer Cotton Candy 12-Pack Limited Edition Bulk Lip Balm Fun & Yummy 0.15 Oz Ea
ChapStick$20.32382 rev
Trending
90-day click momentumCtosree 20 Pcs Valentines Day Team Gifts Bulk Coquette Bow Lipstick Holder Keychain Bulk Galentines Birthday Party Favor(Pink Coquette Style)
Ctosree$17.304.8★
eos 100% Natural Lip Balm - Strawberry Sorbet and Pomegranate Raspberry All-Day Moisture Lip Care Products 0.14 oz 2-Pack
eos$3.804.8★
ChapStick Classic Strawberry Lip Balm 6-Count Tinted Lip Moisturizer Juicy & Sweet 0.15 Oz Ea
ChapStick$12.314.8★
30 Pairs Eye Masks & Lip Masks Under Eye Patches for Puffy Eyes Moisturizing Lip Mask Pink Pads Reducing Fine Lines Bridal Shower Gifts Graduation Gifts Wedding Bridesmaid Gifts Bulk Gifts
firstfly$8.974.7★
Sun Bum Cocobalm Wild Strawberry - Hydrating Lip Balm with Coconut Oil and Aloe Vera - 0.15 oz Stick
Sun Bum$3.774.5★
What buyers say about pink chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Great moisturizer”
“Nice smell”
“The quality was nice for gifting”
“Good Value”
“Goes on smooth”
“Bought as a gift”
“Exactly what was advertised”
“Perfect color”
“Its long lasting”
“Great flavors”
What buyers complain about
“Unpleasant Smell”
“Not super moisturizing”
“No hint of color”
“There is a funny quality to these”
“Doesn't stay on long”
“Bigger than others”
“dont like the spearment flavor its like putting toothpaste on your lips”
“Doesn't work”
“I'm highly allergic to any honey ingredient”
“Very poor product info”
Top return reasons
Common questions
- Is pink chapstick profitable to sell on Amazon United States?
- The niche generates $215K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the pink chapstick niche?
- 11 brands and 65 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in pink chapstick?
- Top complaints mined from reviews: Smell, Moist/Dry, Color. The return rate is 0.3%.
- What does it cost to enter the pink chapstick niche?
- Listings span $2.40–$38.16; the average listing price is $10.47 (sweet spot $15–$100). The average incumbent carries 5,839 reviews — the moat a new listing must climb.