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Pink Builder Gel

Fail

Shoppers spend an estimated $49K a year here, so Pink Builder Gel is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$49K/yr125K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
39%top-5 click share · 12 brands · 43 sellers

Flapen Score

Pink Builder Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Pink Builder Gel is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Builder Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Builder Gel 125K times last year and spent an estimated $49K. The top 5 brands take 93% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
3.9%
Market size, estimated
$49Ka year
Top search term
pink builder gel44K searches a year

02 · Price

A sale here is worth $10.04.

Listings sell for $10.04 on average, from $6.04 to $21.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.04 that is $1K to $3K a year per listing.

Average price
$10.04under the $15 to $100 sweet spot
Price range
$6.04–$21.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #33 within False Nails & Accessories. It carries 5,246 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#33in False Nails & Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
5,246per listing
Listings tracked
37

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pink Builder Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

43

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

5%

  • Brand 134%
  • Brand 227%
  • Brand 320%
  • Brand 49%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 5%)

Demand

Pink Builder Gel search demand

Weekly searches over the year. Pick a range.

3K2KMar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Pink Builder Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink builder gel44K/yr
  • builder gel pink20K/yr
  • pink builder gel for nails21K/yr
  • milky pink builder gel8K/yr
  • builder gel for nails pink10K/yr
  • pink hard gel5K/yr
  • nude pink builder gel5K/yr
  • light pink builder gel4K/yr
  • tinted nude pink builder gel4K/yr
  • baby pink builder gel4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Builder Gel

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
13%of negative reviews mention “Thickness”
1.5%of orders come back
“although a bit thicker out of the bottle than I was expecting”
A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pink Builder Gel questions

Answered from the same tracked data.