Is Pink Bow profitable to sell on Amazon United States?

Flapen scores Pink Bow 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $391K a year across 85 tracked products. 4 of the 18 products launched in the last year cleared the first-year sales bar. Search demand grew -25.5% in the last 90 days.

How competitive is the Pink Bow niche on Amazon United States?

59 brands and 63 sellers compete in Pink Bow on Amazon United States. The top 5 Pink Bow products take 26% of clicks, and the top 5 brands take 29%.

What do buyers complain about in Pink Bow?

Pink Bow buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Durability. An estimated 3.5% of orders come back.

When does demand for Pink Bow peak?

Search demand for Pink Bow on Amazon United States peaks in Oct, and the busiest month runs 3.1× the quietest.

What does it cost to enter the Pink Bow niche?

Pink Bow sells for $8.47 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.55 to $21.09. The average product has 1,002 reviews, the count a new listing must catch up to.

Pink Bow

Maybe

The top 5 brands take only 29% of clicks. But demand is soft, at -25.5% this quarter, so Pink Bow is a Maybe.

Filters No Dominant Brand

Flapen Score: 50
50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size: $391K/yr1.3M searches / yr
90-day growth: -25.5%search demand this quarter
Competition: 26%top-5 click share · 59 brands · 63 sellers

Flapen Score

Pink Bow against its category

The dotted line is the Beauty & Personal Care average. Past it, Pink Bow is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Pink Bow market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Bow 1.3M times last year and spent an estimated $391K. The top 5 brands take 29% of clicks. Demand peaks in Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $391K a year.

Searches, last 12 months: 1.3M
Growth, 90 days vs prior 90: -25.5%
Conversion, latest week: 3.4%
Market size, estimated: $391Ka year
Peak month: October3.1× the quietest month
Top search term: pink bow403K searches a year

02 · Price

A sale here is worth $8.47.

Listings sell for $8.47 on average, from $4.55 to $21.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $8.47 that is $4K to $6K a year per listing.

Average price: $8.47under the $15 to $100 sweet spot
Price range: $4.55–$21.09
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 60K–80K
Units per listing a year: 500–750
Revenue per listing a year: $4K–$6K
Returns: 3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,727 within Clips & Barrettes. It carries 1,002 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 1.4%
Average rank: #1,727in Clips & Barrettes
Average rating: 4.63 starsAmazon United States average 4.42 stars
Average reviews: 1,002per listing
Listings tracked: 85

04 · Newcomers

4 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 18
Successful launches: 4Amazon's first-year sales bar
Average brand age: 22 months

Products

Top Pink Bow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

59 rising

Sellers

Top-5 brand share

29%

Top 20: 73%

Top-5 click share

26%

Top 20: 61%

Open market

66%

Brand 17%
Brand 26%
Brand 36%
Brand 45%
Brand 55%
Brand 65%

Demand

Pink Bow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct · busiest ÷ quietest = 3.1×

Search terms

Top Pink Bow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pink bow403K/yr -17.5%2.3% conv.
pink bows330K/yr -30.9%3.4% conv.
pink hair bow138K/yr -32.1%4.4% conv.
pink bows for hair103K/yr -25.0%4.1% conv.
pink hair bows56K/yr -25.3%3.4% conv.
pink bows for gift wrapping49K/yr -11.3%4.0% conv.
pink ribbon bow57K/yr -56.9%2.0% conv.
light pink bow22K/yr -7.1%2.6% conv.
pink bow for hair24K/yr -22.5%4.3% conv.
pink ribbon bows16K/yr +1.4%2.9% conv.

Reviews and returns

What reviews say buyers love and hate about Pink Bow

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”

21%of negative reviews mention “Size-Overall”

3.5%of orders come back

“are very long”

A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Pink Bow questions

Answered from the same tracked data.

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