pink body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Market size
Good$450K$450K/yr · 395K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.89–$19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.93avg listing price — sweet spot $15–$100
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,134.79avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pink body wash is a $450K/yr Amazon United States market (395K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pink body wash market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $397K–$497K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #417
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 42%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- OGX58%
- MONDAY HAIRCARE33%
- Soap & Glory9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
Top pink body wash search terms
- ogx body wash170K/yr
- monday body wash73K/yr
- soap and glory body wash40K/yr
- pink body wash28K/yr
- ogx body scrub18K/yr
- body wash ogx13K/yr
- monday body wash for women6K/yr
- pink body care7K/yr
- body wash pink6K/yr
- body wash monday4K/yr
Top pink body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OGX Smoothing + Coconut Coffee Exfoliating Daily Body Scrub with Arabica Coffee & Coconut Oil Hydrating & Moisturizing Body Wash for Dry Skin Paraben-Free with Sulfate-Free Surfactants 19.5 Fl Oz
OGX$6.944.7★55,526 rev
MONDAY HAIRCARE MOISTURE Body Wash in Fresh Gardenia with Hyaluronic Acid & Shea Butter for All Skin Types 900 mL
MONDAY HAIRCARE$9.094.4★39 rev
OGX Extra Creamy + Coconut Miracle Oil Ultra Moisture Body Wash Rich Shower Gel for Dry Skin Infused with Coconut Oil Body Wash for Women Sulfate-Free Surfactants 19.5 fl. oz
OGX$5.894.6★38,538 rev
OGX Sensitive + Rose Water & Pink Sea Salt Exfoliating Body Scrub + Rose Quartz Gentle Exfoliating Daily Body Wash Softens Skin Body Scrub for Women Sulfate-Free Surfactants 19.5 fl oz
OGX$6.934.5★31,066 rev
MONDAY HAIRCARE CLEANSE Body Wash with Grapefruit Extract Hyaluronic Acid Shea Butter Coconut Oil for Normal to Oily/Combination Skin 798 mL
MONDAY HAIRCARE$9.264.5★1,494 rev
Newest
by launch date
MONDAY HAIRCARE MOISTURE Body Wash with Hyaluronic Acid Shea Butter Coconut Oil & Grapefruit Extract for Normal to Dry Skin 900 mL (Dual Pack)
MONDAY HAIRCARE$16.2246 rev
MONDAY HAIRCARE MOISTURE Body Wash with Hyaluronic Acid Shea Butter Coconut Oil & Grapefruit Extract for Normal to Dry Skin 600 mL (Dual Pack)
MONDAY HAIRCARE$10.3946 rev
MONDAY HAIRCARE CLEANSE Body Wash with Grapefruit Extract Hyaluronic Acid Shea Butter Coconut Oil for Normal to Oily/Combination Skin 600 mL (Dual Pack)
MONDAY HAIRCARE$11.95233 rev
MONDAY HAIRCARE MOISTURE Body Wash in Fresh Gardenia with Hyaluronic Acid & Shea Butter for All Skin Types 900 mL
MONDAY HAIRCARE$9.0939 rev
MONDAY HAIRCARE CLEANSE Body Wash with Grapefruit Extract Hyaluronic Acid Shea Butter Coconut Oil for Normal to Oily/Combination Skin 900 mL
MONDAY HAIRCARE$8.37233 rev
Trending
90-day click momentum
OGX Smoothing + Coconut Coffee Exfoliating Body Scrub with Arabica Coffee & Coconut Oil Moisturizing Body Wash for Dry Skin Paraben-Free with Sulfate-Free Surfactants 19.5 Fl Oz 2 Pack
OGX$13.994.8★
MONDAY HAIRCARE MOISTURE Body Wash in Fresh Gardenia with Hyaluronic Acid & Shea Butter for All Skin Types 900 mL
MONDAY HAIRCARE$9.094.4★
OGX Radiant Glow + Argan Oil of Morocco Extra Hydrating Body Lotion for Dry Skin Nourishing Creamy Body & Hand Cream for Silky Soft Skin Paraben-Free Sulfated-Surfactants Free 19.5 Ounce
OGX$7.674.5★
MONDAY HAIRCARE MOISTURE Body Wash with Hyaluronic Acid Shea Butter Coconut Oil & Grapefruit Extract for Normal to Dry Skin 900 mL (Dual Pack)
MONDAY HAIRCARE$16.224.9★
MONDAY HAIRCARE MOISTURE Body Wash with Hyaluronic Acid Shea Butter Coconut Oil & Grapefruit Extract for Normal to Dry Skin 600 mL (Dual Pack)
MONDAY HAIRCARE$10.394.9★
What buyers say about pink body wash
What buyers praise and complain about, mined from review topics.What buyers love
“fresh fragrance”
“Nice and creamy”
“Very hydrating”
“Quality body wash”
“Cleans well”
“Good value for money”
“Perfect for dry skin”
“It lathers well”
“It makes your skin feel nice”
“Great size”
What buyers complain about
“Awful scent”
“Leaked in package”
“Not a very good moisturizer”
“rashes”
“Not the best”
“every time I washed with it I would feel dirty immediately after”
“The consistency could be better”
“Color is paler than should be”
“If you have sensitive skin, be careful”
“The bottle is huge”
Top return reasons
Common questions
- Is pink body wash profitable to sell on Amazon United States?
- The niche generates $450K/yr across 19 tracked products. 90-day search growth is +0.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the pink body wash niche?
- 3 brands and 86 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pink body wash?
- Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.4%.
- When does demand for pink body wash peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the pink body wash niche?
- Listings span $5.89–$19.78; the average listing price is $9.93 (sweet spot $15–$100). The average incumbent carries 11,135 reviews — the moat a new listing must climb.