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Pine Tar Soap

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -6.0% this quarter, so Pine Tar Soap is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$604K/yr303K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
51%top-5 click share · 13 brands · 159 sellers

Flapen Score

Pine Tar Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Pine Tar Soap is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pine Tar Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Pine Tar Soap 303K times last year and spent an estimated $604K. The top 5 brands take 90% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $604K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
13.1%
Market size, estimated
$604Ka year
Top search term
pine tar soap131K searches a year

02 · Price

A sale here is worth $15.27.

Listings sell for $15.27 on average, from $4.21 to $34.96. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $15.27 that is $15K to $19K a year per listing.

Average price
$15.27inside the $15 to $100 sweet spot
Price range
$4.21–$34.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$19K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #859 within Cleansers. It carries 4,494 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#859in Cleansers
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
4,494per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Pine Tar Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$24K$48K$73K$97K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

159

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

7%

  • The Grandpa Soap Company37%
  • Dr. Squatch30%
  • Grandpa's11%
  • Packer's Pine9%
  • Natrulo4%
  • Erbaid3%
  • Open — no brand owns it (7 brands, 7%)

Demand

Pine Tar Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Search terms

Top Pine Tar Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pine tar soap131K/yr
  • grandpa soap25K/yr
  • dr squatch pine tar24K/yr
  • grandpas pine tar soap19K/yr
  • tar soap14K/yr
  • grandpa soap company12K/yr
  • packers pine tar soap9K/yr
  • dr squatch soap pine tar soap9K/yr
  • the grandpa soap company7K/yr
  • dr squatch pine tar soap7K/yr

Reviews and returns

What reviews say buyers love and hate about Pine Tar Soap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell42%−0.36

Bad smell

Strong smell

The smell was unbearable

Value For Money7%

Not worth the price

Waste of money

Little bit pricey

Allergies3%+0.87

Makes me too itchy

started bothering my skin

Gives me a rash

Moist/Dry3%−0.01

Leaves my hair feeling dry

The product is dried out

Leaves my skin feeling dry

Durability3%−0.01

Not durable

It crack In one month

The soap didnt last

Love

Smell33%−0.36

has a strong fresh scent

The different fragrances are very nice

Awesome scent

Cleansing10%+1.28

Clean and refreshed

rinses clean

cleans good

Quality-Overall8%+0.78

Good quality soap

Very good soap

Excellent product

Allergies5%+0.87

No more itching

not get a rash

doesn't irritate skin

Lather3%+0.31

easy the get the lather going

It lathers up real nice has great exfoliation

Lathers up well

Return

0.5% Return rate 11% Fixable by listing

Smell74%▇▇█▇▇▇

Bad smell

Strong smell

The smell was unbearable

Advertised Vs Actual Product10%▄▆▅▇▅█

its false advertisement

I dont like false advertising

not as described

Defective Material/Parts2%█▇▂▂▄▃
Functionality-Overall2%█▄▂▆▇▁
Leak-Proof1%▇█▅▆▁▁

FAQ

Common Pine Tar Soap questions

Answered from the same tracked data.