Pine Tar Soap
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -6.0% this quarter, so Pine Tar Soap is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $604K/yr303K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 51%top-5 click share · 13 brands · 159 sellers
Flapen Score
Pine Tar Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Pine Tar Soap is stronger. Inside it, weaker.
Market
The Pine Tar Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Pine Tar Soap 303K times last year and spent an estimated $604K. The top 5 brands take 90% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $604K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $604Ka year
- Top search term
- pine tar soap131K searches a year
02 · Price
A sale here is worth $15.27.
Listings sell for $15.27 on average, from $4.21 to $34.96. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $15.27 that is $15K to $19K a year per listing.
- Average price
- $15.27inside the $15 to $100 sweet spot
- Price range
- $4.21–$34.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $15K–$19K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #859 within Cleansers. It carries 4,494 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #859in Cleansers
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 4,494per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Pine Tar Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Squatch All Natural Bar Soap for Men with Heavy Grit Pine Tar
- Price
- $7.01
- Rating
- 4.3/5
- Reviews
- 51,765
- Age
- 11y ago

The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 3.25 Oz 3 Pack
- Price
- $13.75
- Rating
- 4.3/5
- Reviews
- 9,321
- Age
- 17y ago

Grandpas Pine Tar Soap 4.25 Ounce Bar
- Price
- $6.35
- Rating
- 4.3/5
- Reviews
- 4,342
- Age
- 20y ago

Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Pine Tar (5 oz 3-Pack)
- Price
- $20.55
- Rating
- 4.6/5
- Reviews
- 13,552
- Age
- 9y ago

The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 4.25 Oz 8 Pack
- Price
- $31.30
- Rating
- 4.3/5
- Reviews
- 9,321
- Age
- 19y ago
Trending
estimated 90-day click momentum
Dr. Squatch Pine Tar Soap 4-Pack Bundle Bar Soap for Men with Natural Woodsy Scent and Skin Exfoliating Scrub Handmade with Pine Coconut Olive Organic Oils in USA (4 Bar Set)
- Price
- $27.99
- Rating
- 4.6/5
- Reviews
- 932
- Age
- 9y ago

Packers Pine Tar Scrub Soap for Men & Women | Exfoliating Bar with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free (3 Pack)
- Price
- $19.60
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 1y ago

Dr. Squatch Pine Tar Soap 2-Pack Bundle - Mens Bar with Natural Woodsy Scent and Skin Exfoliating Scrub Handmade with Pine Coconut Olive Organic Oils in USA (2 Bar Set)
- Price
- $15.55
- Rating
- 4.5/5
- Reviews
- 2,450
- Age
- 9y ago

Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Pine Tar 2.65oz Stick
- Price
- $12.92
- Rating
- 4.3/5
- Reviews
- 1,067
- Age
- 2y ago

Packers Pine Tar Soap Bar for Men & Women | Original Body & Face Soap with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free 3.2 oz (6 Pack)
- Price
- $28.33
- Rating
- 4.1/5
- Reviews
- 2,752
- Age
- 1y ago
Newest
by launch date
Pine Tar Soap Natural Pine Tar Soap Bar for Men Cleansing Bar for Acne Eczema Psoriasis & Itch Relief Face & Body Wash with Activated Charcoal & Colloidal Oatmeal Mens Wash Made in the USA
- Price
- $6.85
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 10mo ago

Packers Pine Tar Soap Bar for Men & Women | Original Body & Face Soap with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free 3.2 oz (6 Pack)
- Price
- $28.33
- Rating
- 4.1/5
- Reviews
- 2,752
- Age
- 1y ago

Pine Tar Soap Natural Pine Tar Soap Bar for Men Cleansing Bar for Acne Eczema Psoriasis & Itch Relief Face & Body Wash with Activated Charcoal & Colloidal Oatmeal Mens Wash Made in the USA
- Price
- $5.64
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 1y ago

Packers Pine Tar Scrub Soap for Men & Women | Exfoliating Bar with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free (3 Pack)
- Price
- $19.60
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 1y ago

Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Pine Tar 2.65oz Stick
- Price
- $12.92
- Rating
- 4.3/5
- Reviews
- 1,067
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
159
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 89%
Open market
7%
- The Grandpa Soap Company37%
- Dr. Squatch30%
- Grandpa's11%
- Packer's Pine9%
- Natrulo4%
- Erbaid3%
- Open — no brand owns it (7 brands, 7%)
Demand
Pine Tar Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6× · 10 of 12 months tracked
Search terms
Top Pine Tar Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pine tar soap131K/yr
- grandpa soap25K/yr
- dr squatch pine tar24K/yr
- grandpas pine tar soap19K/yr
- tar soap14K/yr
- grandpa soap company12K/yr
- packers pine tar soap9K/yr
- dr squatch soap pine tar soap9K/yr
- the grandpa soap company7K/yr
- dr squatch pine tar soap7K/yr
Reviews and returns
What reviews say buyers love and hate about Pine Tar Soap
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pine Tar Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









