pine tar soap
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.27avg listing price — sweet spot $15–$100
Price range
Good$4.21–$34.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$604K$604K/yr · 303K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,493.91avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pine tar soap is a $604K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pine tar soap market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- $611K–$764K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #859
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 3.2%
- Avg brand age
- 74 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
159
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
7%
- The Grandpa Soap Company37%
- Dr. Squatch30%
- Grandpa's11%
- Packer's Pine9%
- Natrulo4%
- Erbaid3%
- Open — no brand owns it (7 brands, 7%)
Demand
Weekly Amazon search volume, last 41 weeks — -6.0% search growth over the last 90 days.Top pine tar soap search terms
- pine tar soap131K/yr
- grandpa soap25K/yr
- dr squatch pine tar24K/yr
- grandpas pine tar soap19K/yr
- tar soap14K/yr
- grandpa soap company12K/yr
- packers pine tar soap9K/yr
- dr squatch soap pine tar soap9K/yr
- the grandpa soap company7K/yr
- dr squatch pine tar soap7K/yr
Top pine tar soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Squatch All Natural Bar Soap for Men with Heavy Grit Pine Tar
Dr. Squatch$7.014.3★51,765 rev
The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 3.25 Oz 3 Pack
The Grandpa Soap Company$13.754.3★9,321 rev
Grandpas Pine Tar Soap 4.25 Ounce Bar
Grandpa's$6.354.3★4,342 rev
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Pine Tar (5 oz 3-Pack)
Dr. Squatch$20.554.6★13,552 rev
The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 4.25 Oz 8 Pack
The Grandpa Soap Company$31.304.3★9,321 rev
Newest
by launch date
Pine Tar Soap Natural Pine Tar Soap Bar for Men Cleansing Bar for Acne Eczema Psoriasis & Itch Relief Face & Body Wash with Activated Charcoal & Colloidal Oatmeal Mens Wash Made in the USA
Erbaid$6.8591 rev
Packers Pine Tar Soap Bar for Men & Women | Original Body & Face Soap with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free 3.2 oz (6 Pack)
Packer's Pine$28.332,752 rev
Pine Tar Soap Natural Pine Tar Soap Bar for Men Cleansing Bar for Acne Eczema Psoriasis & Itch Relief Face & Body Wash with Activated Charcoal & Colloidal Oatmeal Mens Wash Made in the USA
Ohrtov$5.64105 rev
Packers Pine Tar Scrub Soap for Men & Women | Exfoliating Bar with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free (3 Pack)
Packer's Pine$19.60120 rev
Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Pine Tar 2.65oz Stick
Dr. Squatch$12.921,067 rev
Trending
90-day click momentum
Dr. Squatch Pine Tar Soap 4-Pack Bundle Bar Soap for Men with Natural Woodsy Scent and Skin Exfoliating Scrub Handmade with Pine Coconut Olive Organic Oils in USA (4 Bar Set)
Dr. Squatch$27.994.6★
Packers Pine Tar Scrub Soap for Men & Women | Exfoliating Bar with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free (3 Pack)
Packer's Pine$19.604.3★
Dr. Squatch Pine Tar Soap 2-Pack Bundle - Mens Bar with Natural Woodsy Scent and Skin Exfoliating Scrub Handmade with Pine Coconut Olive Organic Oils in USA (2 Bar Set)
Dr. Squatch$15.554.5★
Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Pine Tar 2.65oz Stick
Dr. Squatch$12.924.3★
Packers Pine Tar Soap Bar for Men & Women | Original Body & Face Soap with Natural Pine Tar & Pine Oils | Soothes Eczema Psoriasis & Itchy Skin | Paraben Sulfate & Creosote Free 3.2 oz (6 Pack)
Packer's Pine$28.334.1★
What buyers say about pine tar soap
What buyers praise and complain about, mined from review topics.What buyers love
“has a strong fresh scent”
“Clean and refreshed”
“Good quality soap”
“No more itching”
“easy the get the lather going”
“A Rugged and Effective Bar of Soap”
“It does very well at cleaning the grime off after work”
“Fair price”
“It goes on smoothly”
“good for the skin”
What buyers complain about
“Bad smell”
“Not worth the price”
“Makes me too itchy”
“Leaves my hair feeling dry”
“Not durable”
“Stained tub”
“its false advertisement”
“Not a good product”
“soaps are small”
“Black residue is a bit disconcerting”
Top return reasons
Common questions
- Is pine tar soap profitable to sell on Amazon United States?
- The niche generates $604K/yr across 35 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the pine tar soap niche?
- 13 brands and 159 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in pine tar soap?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.5%.
- What does it cost to enter the pine tar soap niche?
- Listings span $4.21–$34.96; the average listing price is $15.27 (sweet spot $15–$100). The average incumbent carries 4,494 reviews — the moat a new listing must climb.