Skip to content

Pine Soap

Fail

Demand is soft, at -29.3% this quarter, so Pine Soap is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$218K/yr96K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
72%top-5 click share · 9 brands · 147 sellers

Flapen Score

Pine Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Pine Soap is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pine Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Pine Soap 96K times last year and spent an estimated $218K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
13.2%
Market size, estimated
$218Ka year
Peak month
November11.8× the quietest month
Top search term
pine soap17K searches a year

02 · Price

A sale here is worth $17.15.

Listings sell for $17.15 on average, from $4.77 to $36.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $17.15 that is $13K to $17K a year per listing.

Average price
$17.15inside the $15 to $100 sweet spot
Price range
$4.77–$36.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #681 within Foot & Hand Care. It carries 7,196 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
0.5%
Average rank
#681in Foot & Hand Care
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
7,196per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Pine Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

147

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Brand 163%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Pine Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.8×

Search terms

Top Pine Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pine soap17K/yr
  • pine hand soap13K/yr
  • pine scented hand soap7K/yr
  • pine soap for men3K/yr
  • pine soap bar3K/yr
  • balsam hand soap4K/yr
  • balsam fir hand soap4K/yr
  • mrs meyers iowa pine hand soap7K/yr
  • meyers hand soap pine4K/yr
  • iowa pine hand soap5K/yr

Reviews and returns

What reviews say buyers love and hate about Pine Soap

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
34%of negative reviews mention “Smell”
0.4%of orders come back
“Strong smell”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pine Soap questions

Answered from the same tracked data.