Is pine soap profitable to sell on Amazon United States?

The niche generates $218K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (44/100).

How competitive is the pine soap niche?

9 brands and 147 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in pine soap?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.4%.

When does demand for pine soap peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 11.8× the quietest.

What does it cost to enter the pine soap niche?

Listings span $4.77–$36.79; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 7,196 reviews — the moat a new listing must climb.

pine soap

Skip it

Soft demand (-29.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.15

avg listing price — sweet spot $15–$100

Price range

Good$4.77–$36.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$218K

$218K/yr · 96K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad7,196.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pine soap is a $218K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pine soap market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $214K–$257K; units × avg price
Conversion rate: 13.2%
Avg BSR: #681
Page quality: 0%
Prime: 94%
Sponsored: 69%
Out of stock: 0.5%
Avg brand age: 71 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

147

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Mrs. MEYER'S63%
Duke Cannon Supply Co.11%
Crate 61 Organics8%
Dr. Squatch6%
Mrs. Meyer's4%
Perdy Good3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.8×

Open Trend

Top pine soap search terms

pine soap17K/yr -13.8%5.9% conv.
pine hand soap13K/yr -38.3%10.9% conv.
pine scented hand soap7K/yr -4.7%6.8% conv.
pine soap for men3K/yr -14.8%7.8% conv.
pine soap bar3K/yr -27.1%5.5% conv.
balsam hand soap4K/yr -26.4%2.5% conv.
balsam fir hand soap4K/yr -31.0%0.5% conv.
mrs meyers iowa pine hand soap7K/yr -46.6%23.2% conv.
meyers hand soap pine4K/yr -47.3%25.3% conv.
iowa pine hand soap5K/yr -57.1%27.9% conv.

All search terms

Top pine soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MRS. MEYERS CLEAN DAY Hand Soap Iowa Pine Scent 12.5 Fl Oz Bottle - 3 Pack

Mrs. MEYER'S$12.104.8★8,239 rev

MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle

Mrs. MEYER'S$10.034.8★2,260 rev

MRS. MEYERS CLEAN DAY Hand Soap Iowa Pine Scent 12.5 Fl Oz Bottle

Mrs. MEYER'S$4.774.8★784 rev

Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap For Face And Body With Premium Essential Oils For Men And Women 3 Pack (Cedarwood Pine)

Crate 61 Organics$11.494.5★20,954 rev

Duke Cannon Supply Co. Big Brick of Soap Bar for Men Holiday Edition - Illegally Cut Pine (Fresh Split Pine Scent) 10 oz. (3 Pack)

Duke Cannon Supply Co.$29.174.7★1,987 rev

Newest

by launch date

Duke Cannon Supply Co. x THERMOS Great Outdoors Big Brick of Soap for Men - 10 oz - Deep Pine + Solitude Scent - Triple-Milled Mens Bar Soap - Deep-Cleansing Bath Bar

Duke Cannon Supply Co.$7.901,606 rev

4mo ago

Mrs. MEYERS Clean Day Liquid Hand Soap 12.5 OZ (2) & Refill 33 OZ Iowa Pine Scent 1 CT (Variety Pack)

Mrs. MEYER'S$25.41525 rev

10mo ago

Mrs. MEYERS CLEAN DAY Liquid Hand Soap Variety Pack Scent 33 OZ Refill + 12.5 OZ 1 CT (Iowa Pine)

Mrs. MEYER'S$27.29525 rev

1y ago

MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle

Mrs. MEYER'S$10.032,260 rev

2y ago

Perdy Good Lightfoots Pine Soap for Men (Set of 4 Bars) All Natural Pine Scented Mens Athletic Soap for Body or Hands

Perdy Good$36.7942 rev

2y ago

What buyers say about pine soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell46%

“Great, clean fragrance”

Cleansing7%

“it cleans really well”

Quality-Overall5%

“Good quality soap”

Value For Money5%

“Great value too”

Lather5%

“easy the get the lather going”

Ease Of Cleaning2%

“certainly cleans like it is supposed to”

Soft Feel2%

“Gentle on the skin”

Gifting Purpose2%

“giving as gifts”

Advertised Vs Actual Product2%

“As described”

Ingredients-Overall2%

“Simple ingredients”

What buyers complain about

Smell34%

“Strong smell”

Value For Money10%

“2 expensive 4 what it is”

Size-Overall5%

“bottles smaller than I realized”

Stain Resistance4%

“Stained tub”

Moist/Dry3%

“but doesnt help with my dry hands”

Quality-Overall3%

“its no where near as good as something like Dove bodywash”

Ease Of Cleaning3%

“Did not feel clean after using”

Durability2%

“it does not last very long”

Allergies2%

“cracking/bleeding of my skin”

Residue1%

“Black residue is a bit disconcerting”

Top return reasons

Smell67%

Advertised Vs Actual Product10%

Leak-Proof5%

Size-Overall5%

Value For Money2%

Moist/Dry1%

Product Condition1%

Color1%