Skip to content

Pine Body Wash

Fail

Demand is soft, at -9.4% this quarter, so Pine Body Wash is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$112K/yr61K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
59%top-5 click share · 8 brands · 131 sellers

Flapen Score

Pine Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Pine Body Wash is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pine Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Pine Body Wash 61K times last year and spent an estimated $112K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
9.2%
Market size, estimated
$112Ka year
Top search term
pine tar body wash13K searches a year

02 · Price

A sale here is worth $20.09.

Listings sell for $20.09 on average, from $6.41 to $49.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.09 that is $5K to $10K a year per listing.

Average price
$20.09inside the $15 to $100 sweet spot
Price range
$6.41–$49.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #878 within Deodorants & Antiperspirants. It carries 5,004 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
89%
Out of stock, average day
9.7%
Average rank
#878in Deodorants & Antiperspirants
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
5,004per listing
Listings tracked
19

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
58 months

Products

Top Pine Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

131

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

5%

  • Brand 141%
  • Brand 234%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Search terms

Top Pine Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pine tar body wash13K/yr
  • dr squatch pine tar body wash11K/yr
  • pine body wash8K/yr
  • dr squatch body wash pine tar6K/yr
  • lumbersnack old spice9K/yr
  • old spice lumber snack6K/yr
  • pine scented body wash4K/yr
  • lumbersnack3K/yr

Reviews and returns

What reviews say buyers love and hate about Pine Body Wash

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Smell”
39%of negative reviews mention “Smell”
0.4%of orders come back
“Weird Scent”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pine Body Wash questions

Answered from the same tracked data.