Is pine body wash profitable to sell on Amazon United States?

The niche generates $112K/yr across 19 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (49/100).

How competitive is the pine body wash niche?

8 brands and 131 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in pine body wash?

Top complaints mined from reviews: Smell, Value For Money, Lather. The return rate is 0.4%.

What does it cost to enter the pine body wash niche?

Listings span $6.41–$49.15; the average listing price is $20.09 (sweet spot $15–$100). The average incumbent carries 5,004 reviews — the moat a new listing must climb.

pine body wash

Skip it

Soft demand (-9.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$20.09

avg listing price — sweet spot $15–$100

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.41–$49.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$112K

$112K/yr · 61K searches

Review moat

Bad5,003.68

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pine body wash is a $112K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pine body wash market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $121K–$161K; units × avg price
Conversion rate: 9.2%
Avg BSR: #878
Page quality: 0%
Prime: 89%
Sponsored: 68%
Out of stock: 9.7%
Avg brand age: 58 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

131

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Dr. Squatch41%
Old Spice34%
Every Man Jack7%
The Grandpa Soap Company6%
Packer's Pine4%
Duke Cannon Supply Co.3%
Open — no brand owns it (2 brands, 5%)

Top pine body wash search terms

pine tar body wash13K/yr +5.7%5.3% conv.
dr squatch pine tar body wash11K/yr +1.9%6.2% conv.
pine body wash8K/yr +15.4%3.6% conv.
dr squatch body wash pine tar6K/yr -4.7%6.9% conv.
lumbersnack old spice9K/yr -34.7%17.6% conv.
old spice lumber snack6K/yr -51.0%16.6% conv.
pine scented body wash4K/yr +2.1%3.1% conv.
lumbersnack3K/yr -25.9%19.4% conv.

All search terms

Top pine body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Old Spice Aluminum Free Deodorant for Men Holidudes Limited Edition 24/7 Holiday Freshness Odor Protection Stocking Stuffer Lumbersnack with Fresh Pine Scent 3.0 oz

Old Spice$7.304.4★1,412 rev

Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Pine Tar + Wood Barrel Bourbon (14 oz 2-Pack)

Dr. Squatch$31.944.4★2,523 rev

Old Spice Body Wash for Men Holidudes Holiday Edition 24/7 Holiday Freshness Lasting Scent and Rich Lather Stocking Stuffer Lumbersnack with Fresh Pine Scent 16 oz

Old Spice$6.734.6★2,544 rev

Every Man Jack Hydrating Body Wash - Winter Pine - Deeply Clean with Glycerin + Naturally Derived Ingredients - 13.5 oz (2 Pack)

Every Man Jack$17.764.6★201 rev

Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Pine Tar + Coconut Castaway (14 oz 2-Pack)

Dr. Squatch$31.294.4★2,523 rev

Newest

by launch date

NEW quetch Pine Tar Natural Body Wash for Men 14 fl oz(1 pack)

Generic$15.321 rev

1mo ago

Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz

Old Spice$8.332,544 rev

5mo ago

Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Mountain Meadow + Lumberjack Lodge (14 oz 2-Pack)

Dr. Squatch$31.562,523 rev

6mo ago

Old Spice Aluminum Free Deodorant for Men Holidudes Limited Edition 24/7 Holiday Freshness Odor Protection Stocking Stuffer Lumbersnack with Fresh Pine Scent 3.0 oz

Old Spice$7.301,412 rev

11mo ago

Old Spice Body Wash for Men Holidudes Holiday Edition 24/7 Holiday Freshness Lasting Scent and Rich Lather Stocking Stuffer Lumbersnack with Fresh Pine Scent 16 oz

Old Spice$6.732,544 rev

11mo ago

What buyers say about pine body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell53%

“Good Deodorant Option”

Quality-Overall6%

“Definitely good quality body wash for men”

Value For Money5%

“Good value for the money”

Lather4%

“easy the get the lather going”

Cleansing4%

“Gets you clean”

Advertised Vs Actual Product2%

“it does everything it says it will”

Gifting Purpose2%

“Great smell and great gift”

Moist/Dry2%

“Its pretty moisturizing”

Ease Of Cleaning2%

“cleans good”

Soft Feel2%

“my skin is so soft”

What buyers complain about

Smell39%

“Weird Scent”

Value For Money10%

“way too expensive”

Lather4%

“It doesn't lather very well”

Moist/Dry4%

“It's a little drying”

Stain Resistance3%

“Stained tub”

Quality-Overall2%

“its no where near as good as something like Dove bodywash”

Leak-Proof2%

“package leaked”

Advertised Vs Actual Product2%

“Not exactly what I'm looking for”

Durability2%

“it doesn't last the longest”

Ease Of Use2%

“which made it a little frustrating to use”

Top return reasons

Smell54%

Leak-Proof22%

Advertised Vs Actual Product8%

Value For Money2%

Color2%

Product Condition2%

Moist/Dry1%

Functionality-Overall1%

Defective Material/Parts1%

Dilute/Watery1%

Common questions

Is pine body wash profitable to sell on Amazon United States?: The niche generates $112K/yr across 19 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (49/100).
How competitive is the pine body wash niche?: 8 brands and 131 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in pine body wash?: Top complaints mined from reviews: Smell, Value For Money, Lather. The return rate is 0.4%.
What does it cost to enter the pine body wash niche?: Listings span $6.41–$49.15; the average listing price is $20.09 (sweet spot $15–$100). The average incumbent carries 5,004 reviews — the moat a new listing must climb.