Pillow Talk Lip Liner

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

+33.9%

Conversion, latest week

4.6%

Market size, estimated

$145Ka year

Peak month

June5.6× the quietest month

Top search term

tarte lip liner32K searches a year

Listings sell for $22.95 on average, from $17.10 to $30.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.95 that is $6K to $11K a year per listing.

Average price

$22.95inside the $15 to $100 sweet spot

Price range

$17.10–$30.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

1.7%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #139 within Lips. It carries 567 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#139in Lips

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

567per listing

Listings tracked

11

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months