Pillow Rollers
FailThe top 5 brands take 96% of clicks, so Pillow Rollers is a Fail.
- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $71K/yr99K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 8 sellers
Flapen Score
Pillow Rollers against its category
The dotted line is the Beauty & Personal Care average. Past it, Pillow Rollers is stronger. Inside it, weaker.
Market
The Pillow Rollers market on Amazon at a glance
Shoppers on Amazon United States searched for Pillow Rollers 99K times last year and spent an estimated $71K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $71Ka year
- Top search term
- pillow rollers50K searches a year
02 · Price
A sale here is worth $17.15.
Listings sell for $17.15 on average, from $12.93 to $20.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.15 that is $2K to $4K a year per listing.
- Average price
- $17.15inside the $15 to $100 sweet spot
- Price range
- $12.93–$20.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Hair Rollers. It carries 4,938 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #104in Hair Rollers
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 4,938per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Pillow Rollers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
8
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Brand 142%
- Brand 239%
- Brand 36%
- Brand 46%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Pillow Rollers search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pillow Rollers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pillow rollers50K/yr
- pillow rollers for hair23K/yr
- pillow curlers19K/yr
- pillow hair rollers4K/yr
- pillow rollers for long hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Pillow Rollers
We read the reviews and the return reasons for every product selling here.
“AWFUL SMELL”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillow Rollers questions
Answered from the same tracked data.









