Is pigment powder for nails profitable to sell on Amazon United States?

The niche generates $125K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the pigment powder for nails niche?

16 brands and 25 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in pigment powder for nails?

Top complaints mined from reviews: Color, Size-Overall, Ease Of Cleaning. The return rate is 1.0%.

When does demand for pigment powder for nails peak?

Demand peaks in Jun–Jul; the busiest month runs 2.8× the quietest.

What does it cost to enter the pigment powder for nails niche?

Listings span $5.66–$15.74; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 2,475 reviews — the moat a new listing must climb.

pigment powder for nails

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+50.1%

90-day search growth — must beat 0% to launch

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,474.7

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.59

avg listing price — sweet spot $15–$100

Market size

Okay$125K

$125K/yr · 312K searches

Price range

Bad$5.66–$15.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, pigment powder for nails is a $125K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pigment powder for nails market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $120K–$144K; units × avg price
Conversion rate: 4.2%
Avg BSR: #84
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 2.7%
Avg brand age: 38 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

31%

Duufin19%
MelodySusie18%
COLAYERIST9%
GJNL9%
HYWWPFLAY7%
Fcozpjk7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.8×

Open Trend

Top pigment powder for nails search terms

pigment powder for nails97K/yr +42.6%4.8% conv.
nail pigment powder67K/yr +53.9%4.1% conv.
nail pigment powder palette27K/yr +59.5%3.7% conv.
nail powder palette11K/yr +265.7%3.9% conv.
aura nail powder23K/yr +25.6%4.0% conv.
nail powder pigment23K/yr +6.1%2.5% conv.
pigmentos para uas10K/yr +39.4%2.3% conv.
neon pigment powder for nails6K/yr +163.3%5.8% conv.
nail pigment7K/yr +33.7%3.2% conv.
sombras para uas5K/yr +117.5%3.3% conv.

All search terms

Top pigment powder for nails products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MelodySusie 40 Colors Nail Powder Pigment Kit - Long Lasting for Easy Gradient Ombre Nail Art Professional DIY Manicure Supplies for Beginners Home Salon Use

MelodySusie$8.893.9★322 rev

COLAYERIST 40 Colors Nail Pigment Powder for Nails Professional Nail Pigment Powder Palette with Neon Shades for Gradient Ombre & Bold Manicure Nail Art Supplies for Home and Salon DIY

COLAYERIST$9.253.8★143 rev

Neon Pigment Powder - 12 Fluorescent Rainbow Colors 3D Nail Art Halloween Makeup

GJNL$7.054.6★610 rev

HYWWPFLAY 6pieces Ombre Nail Brush Wood Nail Pen Ombre Brush for Gel Nails Nail Gradient Brush Nail Design Brushes Nail Painting Kit Nail Art Tools Acrylic Nail Accessories

HYWWPFLAY$5.834.5★338 rev

HAIOLORPRO Pigment Powder for Nails 40 Colors Set Colorful Nail Pigment Powder Palette with Iridescent Shades for Ombre & Bold Manicure Home Salon DIY Nail Art Supplies

HAIOLORPRO$9.234.0★98 rev

Newest

by launch date

MKNZOME 40 Colors Nail Pigment Powder Palette Ombre Color Pigment Powder for Nails Professional Nail Supplies Manicure DIY Accessories for Beginners Home B

MKNZOME$10.3731 rev

3mo ago

40 Colors Nail Pigment Powder for Nails with 1 Brush 10 Sponge Sticks Professional Nail Art Decoration Supplies Palette with Neon Shades for Gradient Ombre & Bold Manicure Nail Powder DIY Gift

Unbednigt$14.8910 rev

3mo ago

EBANKU 40 Colors Nail Pigment Powder Set Professional Nail Powder Pigment Palette with Iridescent Shades for Gradient Ombre & Bold Manicure Nail Art Supplies for DIY Home Salon Use

EBANKU$8.5220 rev

7mo ago

MelodySusie 40 Colors Nail Powder Pigment Kit - Long Lasting for Easy Gradient Ombre Nail Art Professional DIY Manicure Supplies for Beginners Home Salon Use

MelodySusie$8.89322 rev

8mo ago

HAIOLORPRO Pigment Powder for Nails 40 Colors Set Colorful Nail Pigment Powder Palette with Iridescent Shades for Ombre & Bold Manicure Home Salon DIY Nail Art Supplies

HAIOLORPRO$9.2398 rev

10mo ago

What buyers say about pigment powder for nails

What buyers praise and complain about, mined from review topics.

What buyers love

Color50%

“Bright colors”

Quality-Overall11%

“Amazing quality”

Value For Money8%

“Low price”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product3%

“It worked way better than I expected”

Ease Of Application2%

“easy application”

Paint Quality2%

“high-gloss halo finish powders create the most beautiful nail effects”

Durability2%

“it last a while definitely worth buying stays for hours”

Brightness/Shine/Glow2%

“BRIGHT”

Soft Feel1%

“the sponges are very soft”

What buyers complain about

Color28%

“the colors are not as bright”

Size-Overall11%

“Smaller container than with the picture shows”

Ease Of Cleaning4%

“This arrived a complete mess”

Durability4%

“fell apart instantly”

Value For Money4%

“Waste of money”

Quality-Overall4%

“its not the best either”

Leak-Proof3%

“Item had sparkles leaking everywhere”

Adhesion/Stickiness3%

“they dont stick well”

Functionality-Overall3%

“Doesnt work”

Paint Quality3%

“Lacked pigment”

Top return reasons

Color30%

Advertised Vs Actual Product13%

Functionality-Overall11%

Size-Overall7%

Quality-Overall5%

Value For Money5%

Defective Material/Parts4%

Product Condition3%