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Piercing Needles

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -21.6% this quarter, so Piercing Needles is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$427K/yr896K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
37%top-5 click share · 24 brands · 26 sellers

Flapen Score

Piercing Needles against its category

The dotted line is the Beauty & Personal Care average. Past it, Piercing Needles is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Piercing Needles market on Amazon at a glance

Shoppers on Amazon United States searched for Piercing Needles 896K times last year and spent an estimated $427K. The top 5 brands take 41% of clicks. Demand peaks in Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 896K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $427K a year.

Searches, last 12 months
896K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
4.7%
Market size, estimated
$427Ka year
Peak month
August1.7× the quietest month
Top search term
piercing needles360K searches a year

02 · Price

A sale here is worth $10.10.

Listings sell for $10.10 on average, from $4.37 to $23.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $10.10 that is $8K to $10K a year per listing.

Average price
$10.10under the $15 to $100 sweet spot
Price range
$4.37–$23.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$10K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #67 within Piercing & Tattoo Supplies. It carries 825 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#67in Piercing & Tattoo Supplies
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
825per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Piercing Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$13K$26K$38K$51K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

26

Top-5 brand share

41%

Top 20: 97%

Top-5 click share

37%

Top 20: 80%

Open market

51%

  • Rayyl9%
  • judero8%
  • ChiMunllin8%
  • QWALIT8%
  • BodyJ4You8%
  • YONGDA8%

Demand

Piercing Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Piercing Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • piercing needles360K/yr
  • piercing needle103K/yr
  • piercing needle kit81K/yr
  • ear piercing needle48K/yr
  • ear piercing kit needle48K/yr
  • needle piercing kit34K/yr
  • ear piercing needle kit31K/yr
  • piercing kit needle35K/yr
  • hollow needle piercing kit21K/yr
  • nose piercing needle20K/yr

Reviews and returns

What reviews say buyers love and hate about Piercing Needles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.16

They are small

they didnt even fit

They are too short

Quality-Overall12%+0.31

Very cheaply made

poor quality

Junk

Ease Of Use9%+2.51

a little difficult to use

hard to push through the piercing

Cant get them out

Allergies4%−0.01

I was scared to buy an ear piercing kit because I was worried that my ears were going to be allergic to the metal

Irritated my right ears

Irritating for sensitive skin

Advertised Vs Actual Product4%

Picture and actual are different

false advertisement

not what it looks like

Love

Ease Of Use34%+2.51

Easy to Use

Easy insertion

easy to remove

Quality-Overall19%+0.31

the jewelry was good quality

Amazing Quality

Great quality kit

Value For Money16%+1.27

Awesome price

Great buy for the money

Great value

Advertised Vs Actual Product8%

Just what I needed

AS DESCRIBED

As described

Size-Overall5%−0.16

Size accurate too

great fit

Easy use different sizes

Return

0.5% Return rate 60% Fixable by listing

Size-Overall41%▆▆▇██▇

They are small

they didnt even fit

They are too short

Advertised Vs Actual Product12%▇█▅▆▇▇

Picture and actual are different

false advertisement

not what it looks like

Defective Material/Parts11%▅█▇▄▄▆
Functionality-Overall9%▇▄█▅▅▃

Does not work

it won't work for the catheter

Piercing Worked, But Device Malfunctioned

Quality-Overall5%▃▂▇█▅▆

Very cheaply made

poor quality

Junk

FAQ

Common Piercing Needles questions

Answered from the same tracked data.