Piercing Kit

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months

7.5M

Growth, 90 days vs prior 90

-17.1%

Conversion, latest week

3.8%

Market size, estimated

$3.2Ma year

Peak month

January1.4× the quietest month

Top search term

piercing kit2.9M searches a year

Listings sell for $11.36 on average, from $5.43 to $21.55. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $11.36 that is $68K to $91K a year per listing.

Average price

$11.36under the $15 to $100 sweet spot

Price range

$5.43–$21.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

$68K–$91K

Returns

0.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #118 within Piercing & Tattoo Supplies. It carries 2,382 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#118in Piercing & Tattoo Supplies

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

2,382per listing

Listings tracked

32

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months