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Piercing Earrings Studs

Fail

Shoppers spend an estimated $62K a year here, so Piercing Earrings Studs is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$62K/yr240K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
36%top-5 click share · 25 brands · 35 sellers

Flapen Score

Piercing Earrings Studs against its category

The dotted line is the Beauty & Personal Care average. Past it, Piercing Earrings Studs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Piercing Earrings Studs market on Amazon at a glance

Shoppers on Amazon United States searched for Piercing Earrings Studs 240K times last year and spent an estimated $62K. The top 5 brands take 64% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
1.9%
Market size, estimated
$62Ka year
Peak month
August1.6× the quietest month
Top search term
studex earrings32K searches a year

02 · Price

A sale here is worth $13.32.

Listings sell for $13.32 on average, from $6.09 to $48.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.32 that is $0 to $1K a year per listing.

Average price
$13.32under the $15 to $100 sweet spot
Price range
$6.09–$48.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #7,698 within Piercing & Tattoo Supplies. It carries 1,964 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#7,698in Piercing & Tattoo Supplies
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,964per listing
Listings tracked
51

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Piercing Earrings Studs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

35

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

36%

Top 20: 71%

Open market

30%

  • Brand 132%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Piercing Earrings Studs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Piercing Earrings Studs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • studex earrings32K/yr
  • piercing studs39K/yr
  • studex20K/yr
  • starter earrings15K/yr
  • gold piercing earrings14K/yr
  • ear piercing earrings studs13K/yr
  • piercing studs earrings surgical steel13K/yr
  • studex ear piercing studs28K/yr
  • piercing stud8K/yr
  • sterile earrings for new piercing6K/yr

Reviews and returns

What reviews say buyers love and hate about Piercing Earrings Studs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Too big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Piercing Earrings Studs questions

Answered from the same tracked data.