piercing earrings studs
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Price range
Great$6.09–$48.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$13.32avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,963.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 240K searches
According to Flapen's Amazon United States niche tracking, piercing earrings studs is a $62K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
piercing earrings studs market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $67K–$80K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #7,698
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.3%
- Avg brand age
- 39 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
35
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
36%
Top 20: 71%
Open market
30%
- Studex32%
- SugarTang10%
- jagosen8%
- Jstyle7%
- Nunpag7%
- Renkovte6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top piercing earrings studs search terms
- studex earrings32K/yr
- piercing studs39K/yr
- studex20K/yr
- starter earrings15K/yr
- gold piercing earrings14K/yr
- ear piercing earrings studs13K/yr
- piercing studs earrings surgical steel13K/yr
- studex ear piercing studs28K/yr
- piercing stud8K/yr
- sterile earrings for new piercing6K/yr
Top piercing earrings studs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SugarTang Ear Piercing Kit | Disposable Ear Piercing Gun Kit Made in 316L Surgical Stainless Steel 4mm - 4prong Cubic Zirconia | At Home Self Piercing Kit with Earrings Studs
SugarTang$11.004.6★1,451 rev
jagosen Flat Back Stud Earrings Cartilage Earrings for Women Men Hypoallergenic Threadless Flat Back Earring Surgical Steel Earring Tragus Helix Labret Lip Medusa Conch Body Piercing Jewelry
jagosen$10.014.4★855 rev
Nunpag 12 Pcs Ear Piercing Kit Disposable Ear Piercing Gun Kit with 4 Pcs 6 Prong Setting Cubic Zirconia Earrings Stud 316L Stainless Steel Easy to Use at Home Self Ear Piercer Gun Kit Tool
Nunpag$9.274.4★552 rev
STUDEX Sensitive Cubic Zirconia Stud Earrings 4mm | Hypoallergenic and Nickel Safe for Sensitive Ears | Gold Plated Posts | High Fashion Earrings for Women and Men-PR-742-S
Studex$15.514.5★559 rev
Jstyle Surgical Steel Earrings for Sensitive Ears Hypoallergenic Stainless Steel Stud Hoop Earrings for Women Men Small Ball Opal CZ Flat Back Earring Studs Cartilage Earring Hoop Silver Tone
Jstyle$9.874.2★3,394 rev
Newest
by launch date
Jstyle Hypoallergenic Silver Stud Hoop Earrings for Women Small Flat Back Surgical Stainless Steel Earrings for Sensitive Ears Trendy Silver Hoops Cartilage Earring Stack Set Multiple Piercing Jewelry
Jstyle$11.511,450 rev
JMTOBETOP Stainless Steel Ear Piercing Stud Earrings for Piercing Guns Surgical Steel Round CZ Birthstone Stud Earrings Set 12 Pairs (silver 3mm)
JMTOBETOP$14.6862 rev
Nunpag 12 Pcs Ear Piercing Kit Disposable Ear Piercing Gun Kit with 4 Pcs 6 Prong Setting Cubic Zirconia Earrings Stud 316L Stainless Steel Easy to Use at Home Self Ear Piercer Gun Kit Tool
Nunpag$9.27552 rev
jagosen Flat Back Stud Earrings Cartilage Earrings for Women Men Hypoallergenic Threadless Flat Back Earring Surgical Steel Earring Tragus Helix Labret Lip Medusa Conch Body Piercing Jewelry
jagosen$10.01855 rev
WildVibe 16g Clear Earrings for Sports Work Surgery - Bioflex Plastic Earrings Tragus Piercing Jewelry Clear Labret Retainer Piercings 10pc Set - Plastic Stud Earrings for Cartilage Helix Tragus Lip Medusa Monroe - 8mm (5/16)
WildVibe$9.223,228 rev
Trending
90-day click momentum
STUDEX Sensitive Stainless Steel Ball Stud Earrings 3mm | Hypoallergenic and Nickel Safe for Sensitive Ears | Surgical Stainless Steel Posts | High Fashion Earrings for Women and Men-PR-621W-S
Studex$14.744.4★
4mm CZ Flat Screw Back Stud Earrings 14K Gold Small Cubic Zirconia Earrings for Helix Cartilage Tragus Earlobe Piercing Jewelry Gift for Women(4mm CZ Gold)
Renkovte$9.134.4★
Studex 24K Gold Plated Sensitive Ball Stud Earrings-PR-622-S 4mm Hypoallergenic High Fashion Earrings for Women and Men
Studex$15.884.5★
3mm Tiny CZ Screw on Flat Back Stud Earrings Gold Plated Flat Back Cubic Zirconia Earrings for Helix Cartilage Tragus Earlobe Piercing Jewelry Gift for Women Men(3mm CZ Gold)
Renkovte$9.154.4★
STUDEX Sensitive Gold Plated Ball Stud Earrings 3mm | Hypoallergenic and Nickel Safe for Sensitive Ears | Gold Plated Posts | High Fashion Earrings for Women and Men-PR-621-S
Studex$15.754.5★
What buyers say about piercing earrings studs
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality earrings”
“Easy to put on”
“So comfortable”
“Fits description”
“As advertised”
“Great buy for the money”
“Not irritating”
“The colors are beautiful”
“have not had ANY issues”
“Beautiful sparkle”
What buyers complain about
“Too big”
“difficult to handle”
“Irritating for sensitive skin”
“Breaks”
“Not Well Made”
“Not has advertised”
“Waste of money”
“The hoops are so thick”
“Flimsy”
“doesnt turn green”
Top return reasons
Common questions
- Is piercing earrings studs profitable to sell on Amazon United States?
- The niche generates $62K/yr across 51 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the piercing earrings studs niche?
- 25 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in piercing earrings studs?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Allergies. The return rate is 2.0%.
- When does demand for piercing earrings studs peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the piercing earrings studs niche?
- Listings span $6.09–$48.51; the average listing price is $13.32 (sweet spot $15–$100). The average incumbent carries 1,964 reviews — the moat a new listing must climb.