Piercing Earrings

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

584K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

2.0%

Market size, estimated

$140Ka year

Peak month

January1.3× the quietest month

Top search term

piercing earrings133K searches a year

Listings sell for $11.87 on average, from $7.58 to $17.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $11.87 that is $1K to $3K a year per listing.

Average price

$11.87under the $15 to $100 sweet spot

Price range

$7.58–$17.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #764 within Piercing & Tattoo Supplies. It carries 2,707 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#764in Piercing & Tattoo Supplies

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,707per listing

Listings tracked

40

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months