piedra de alumbre
Skip itPrices mostly outside the sweet spot ($6.46–$13.52) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good$357K$357K/yr · 721K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,331.41avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.71avg listing price — sweet spot $15–$100
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Price range
Bad$6.46–$13.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, piedra de alumbre is a $357K/yr Amazon United States market (721K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Apr. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
piedra de alumbre market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $261K–$348K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.3%
- Avg brand age
- 58 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
573
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
27%
- Shudh Online25%
- SVARA14%
- Crystal Essence10%
- TastePadThai9%
- Homeda8%
- Gentleman Jon7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.9% search growth over the last 90 days.Peak months: Jan, Feb, Apr · busiest ÷ quietest = 2.6×
Top piedra de alumbre search terms
- piedra de alumbre377K/yr
- alum stone167K/yr
- alumbre32K/yr
- piedra de alumbre natural31K/yr
- piedra alumbre23K/yr
- piedra lumbre11K/yr
- alumbre stone11K/yr
- alum crystal7K/yr
- alum rock9K/yr
- alum stone for face10K/yr
Top piedra de alumbre products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alum Stone for Face (3.5 oz - 0.2 lb) Piedra de Alumbre para Lavado Intimo - Natural Fitkari Stone for Shaving - Phitkari Alum Crystal Rocks | Potassium Alum (100g)
Shudh Online$7.214.6★1,288 rev
CRYSTAL Deodorant Stick (30003) Unscented 4.25 Ounce
Crystal Essence$7.054.3★35,845 rev
White Alum Crystal Rock
TastePadThai$6.794.5★2,907 rev
SVARA Natural Alum Crystal Deodorant Stick for Women & Men Potassium Alum Stone for Odor Control Non-Sticky Mineral Rock Design for Daily Freshness & Easy ApplicationGreen Tea & Aloe Vera (2.82Oz)
SVARA$13.524.4★333 rev
Homeda Alum Block for Shaving Alum Stone for Face Piedra De Alumbre Natural Bar for Underarm Fitkari Fitkiri Allum Deodorant for Men and Women - with Storage Case (100g - 1 Piece)
Homeda$7.234.6★409 rev
Newest
by launch dateSVARA Natural Alum Crystal Deodorant Stick for Women & Men Potassium Alum Stone for Odor Control Non-Sticky Mineral Rock Design for Daily Freshness & Easy ApplicationGreen Tea & Aloe Vera (2.82Oz)
SVARA$13.52333 rev
SVARA Natural Alum Crystal Deodorant Stick for Women & Men Potassium Alum Stone for Odor Control Smooth Non-Sticky Mineral Rock Design for Daily Freshness & Easy Application Unscented (2.82Oz)
SVARA$13.48333 rev
Homeda Alum Block for Shaving Alum Stone for Face Piedra De Alumbre Natural Bar for Underarm Fitkari Fitkiri Allum Deodorant for Men and Women - with Storage Case (100g - 1 Piece)
Homeda$7.23409 rev
Alum Powder for Skin Piedra de Alumbre en Polvo (3.5 oz - 100g) Fitkari Alum Stone for Face Granulado Alumbre para Lavado Intimo Tawas Allum Salt Spice
Shudh Online$6.64381 rev
SOMADA Crystal Deodorant Stick - Piedra de Alumbre - Alum Stone 4.25oz
SOMADA$6.46411 rev
Trending
90-day click momentumSVARA Natural Alum Crystal Deodorant Stick for Women & Men Potassium Alum Stone for Odor Control Non-Sticky Mineral Rock Design for Daily Freshness & Easy ApplicationGreen Tea & Aloe Vera (2.82Oz)
SVARA$13.524.4★
Gents Alum Block in Plastic Case | Upgrade Your Shave - Soothing Aftershave Solution for Shaving Razor Burn Relief - Travel Friendly Durable Plastic Case Included (3.5 Ounces Pack of 3)
G.B.S$10.134.5★
Natural Alum Crystal Deodorant In Stone. 2 PACK (240gr / 8.50Oz) For Men And Women. Antiperspirant For Underarm And Foot Sweat. Aluminum-free And Paraben-free. 100% Natural
DEOBODY$10.074.5★
Homeda Alum Block for Shaving Alum Stone for Face Piedra De Alumbre Natural Bar for Underarm Fitkari Fitkiri Allum Deodorant for Men and Women - with Storage Case (100g - 1 Piece)
Homeda$7.234.6★
Gentleman Jon 3.7 Ounce Alum Block in Plastic Case - Upgrade Your Shave - Soothing Aftershave Solution for Shaving Razor Burn Relief - Travel Friendly Durable Plastic Case Included Aftershave for Men
Gentleman Jon$9.424.4★
What buyers say about piedra de alumbre
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product; great value for money guaranteed”
“It is fragrance-free”
“Very effective product”
“This is a durable one”
“as advertised”
“so its definitely worth the price”
“No irritation”
“easy to hold”
“The stick seems to last forever as well”
“Simply apply generously on damp skin”
What buyers complain about
“Disgusting smell”
“Did not work”
“Fell apart”
“Rash”
“Too rough”
“So dry”
“Arrived broken”
“difficult to use”
“The other one is cheap”
“The block was crumbly”
Top return reasons
Common questions
- Is piedra de alumbre profitable to sell on Amazon United States?
- The niche generates $357K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the piedra de alumbre niche?
- 14 brands and 573 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in piedra de alumbre?
- Top complaints mined from reviews: Smell, Functionality-Overall, Durability. The return rate is 0.3%.
- When does demand for piedra de alumbre peak?
- Demand peaks in Jan–Feb–Apr; the busiest month runs 2.6× the quietest.
- What does it cost to enter the piedra de alumbre niche?
- Listings span $6.46–$13.52; the average listing price is $8.71 (sweet spot $15–$100). The average incumbent carries 3,331 reviews — the moat a new listing must climb.