pick
Launch itA $853K/yr market growing +0.1% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Great$853K$853K/yr · 1.4M searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,205.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.88avg listing price — sweet spot $15–$100
Price range
Bad$4.03–$13.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pick is a $853K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Apr–May–Jun–Aug. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pick market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- $688K–$860K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
52
Top-5 brand share
46%
Top 20: 96%
Top-5 click share
42%
Top 20: 88%
Open market
46%
- JIUANODD10%
- Kootinn9%
- Boorika9%
- Diane9%
- Cricket9%
- Conair8%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +0.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 4.3×
Top pick search terms
- hair pick407K/yr
- pick463K/yr
- afro pick89K/yr
- hair picks for curly hair67K/yr
- pick comb40K/yr
- hair picks38K/yr
- hair pick for black men50K/yr
- afro comb39K/yr
- pick for hair28K/yr
- afro picks for men23K/yr
Top pick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JIUANODD 3 Pack Plastic & Metal Hair Pick Comb Set for Curly & Afro Hair Detangling & Styling for Men & Women Includes 2 Plastic Picks and 1 Stainless Steel Metal Pick
JIUANODD$5.494.7★229 rev
Kootinn 3-Piece Stainless Steel Afro Hair Pick Set Fist Design for Men & Women Perfect for Natural Curly Afro Hair Essential Hairdressing Styling Tool
Kootinn$5.324.7★553 rev
Boorika Afro Hair Pick Comb for Women & Men 7.5 In Smooth Sturdy Wide Tooth for Detangling & Styling - Pack of 2
Boorika$6.034.7★1,792 rev
Conair 14493z 3 Piece Pro Styling Hair Lift Combs 3.2 Ounce
Conair$5.984.6★3,578 rev
Diane 6-Inch Lift Comb for Detangling Styling and Adding Volume Wide-Tooth Comb for All Hair Types Hair Pick for Women Wide Tooth Comb for Curls Parting and Teasing
Diane$5.014.6★2,470 rev
Newest
by launch date
Clofiak 2pcs Hair Pick Comb Wide Tooth Comb for Curls 4.7in Long Smooth
Clofiak$6.2945 rev
JIUANODD 3 Pack Plastic & Metal Hair Pick Comb Set for Curly & Afro Hair Detangling & Styling for Men & Women Includes 2 Plastic Picks and 1 Stainless Steel Metal Pick
JIUANODD$5.49229 rev
3 Pack Afro Hair Picks for Men and Women Cpoxixt Metal Afro Comb Picks for Natural Curly Hair Styling Fist Design(Black)
CPOXITI$5.02314 rev
SALONSILK 5Pcs Combs for Men Hair Pick Comb Set for Afro Black Mens Curls Wide Tooth Medium Toothed Styling Dressing for Twist Detangler Natural Hair
SALON SILK$8.784,415 rev
Stainless Steel Professional Hair Styling Pick Comb Ideal for Afro and Curly Hair Unisex Design
Zoolinn$4.6268 rev
Trending
90-day click momentum
Diane Mebco Fromm Large Lift Comb Double Dipped Pik
Diane$4.544.6★
Clofiak 2pcs Hair Pick Comb Wide Tooth Comb for Curls 4.7in Long Smooth
Clofiak$6.294.8★
Stainless Steel Professional Hair Styling Pick Comb Ideal for Afro and Curly Hair Unisex Design
Zoolinn$4.624.7★
Vakly Afro Hair Pick Comb 5.25 in (4 Pack) Wide Tooth Lift Picks for Curly Thick and Natural Hair Plastic Detangling Comb for Volume Wigs and Beards
Vakly$5.394.4★
JIUANODD 3 Pack Plastic & Metal Hair Pick Comb Set for Curly & Afro Hair Detangling & Styling for Men & Women Includes 2 Plastic Picks and 1 Stainless Steel Metal Pick
JIUANODD$5.494.7★
What buyers say about pick
What buyers praise and complain about, mined from review topics.What buyers love
“Arrived exactly as advertised and good quality”
“Exactly what I wanted”
“Great deal”
“Durable item”
“Ease of use”
“I love the way it makes my curls look”
“Helps with curly hair”
“Convenient size”
“It combs through my hair with ease”
“effective”
What buyers complain about
“Falls apart”
“It's a little too big”
“Quality control is terrible”
“VERY flimsy and breaks easily”
“You sent the wrong color”
“.too expensive for that price”
“Can't see in picture”
“Cheap plastic”
“I was noticing a lot more hair in my brush and overall breakage”
“They are a hard plastic”
Top return reasons
Common questions
- Is pick profitable to sell on Amazon United States?
- The niche generates $853K/yr across 35 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Launch it (58/100).
- How competitive is the pick niche?
- 26 brands and 52 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in pick?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.6%.
- When does demand for pick peak?
- Demand peaks in Apr–May–Jun–Aug; the busiest month runs 4.3× the quietest.
- What does it cost to enter the pick niche?
- Listings span $4.03–$13.52; the average listing price is $6.88 (sweet spot $15–$100). The average incumbent carries 2,205 reviews — the moat a new listing must climb.