Phoera Foundation
FailThe top 5 brands take 100% of clicks, so Phoera Foundation is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $137K/yr159K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 5 sellers
Flapen Score
Phoera Foundation against its category
The dotted line is the Beauty & Personal Care average. Past it, Phoera Foundation is stronger. Inside it, weaker.
Market
The Phoera Foundation market on Amazon at a glance
Shoppers on Amazon United States searched for Phoera Foundation 159K times last year and spent an estimated $137K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $137Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- phoera foundation74K searches a year
02 · Price
A sale here is worth $12.02.
Listings sell for $12.02 on average, from $9.81 to $15.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $12.02 that is $15K to $18K a year per listing.
- Average price
- $12.02under the $15 to $100 sweet spot
- Price range
- $9.81–$15.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $15K–$18K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Face. It carries 9,445 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #162in Face
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 9,445per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Phoera Foundation products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 150%
- Brand 238%
- Brand 38%
- Brand 45%
Demand
Phoera Foundation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Phoera Foundation search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- phoera foundation74K/yr
- phoera foundation makeup for older women31K/yr
- phoera27K/yr
- phoera makeup11K/yr
- phoera foundation full coverage12K/yr
- phora4K/yr
Reviews and returns
What reviews say buyers love and hate about Phoera Foundation
We read the reviews and the return reasons for every product selling here.
“the pump never works”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phoera Foundation questions
Answered from the same tracked data.









