Phoera Foundation
FailThe top 5 brands take 100% of clicks, so Phoera Foundation is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $137K/yr159K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 5 sellers
Flapen Score
Phoera Foundation against its category
The dotted line is the Beauty & Personal Care average. Past it, Phoera Foundation is stronger. Inside it, weaker.
Market
The Phoera Foundation market on Amazon at a glance
Shoppers on Amazon United States searched for Phoera Foundation 159K times last year and spent an estimated $137K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $137Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- phoera foundation74K searches a year
02 · Price
A sale here is worth $12.02.
Listings sell for $12.02 on average, from $9.81 to $15.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $12.02 that is $15K to $18K a year per listing.
- Average price
- $12.02under the $15 to $100 sweet spot
- Price range
- $9.81–$15.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $15K–$18K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Face. It carries 9,445 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #162in Face
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 9,445per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Phoera Foundation products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PHOERA Foundation Makeup Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Mattle Oil-Control Concealer for Older Women Great Choice For Gift (#102 Nude)
- Price
- $9.82
- Rating
- 4.4/5
- Reviews
- 4,594
- Age
- 5y ago

2 Pack PHOERA Foundation Full Coverage Flawless Soft Matte 24HR Oil Control Liquid Foundation.103 Warm peach
- Price
- $14.69
- Rating
- 4.4/5
- Reviews
- 21,520
- Age
- 7y ago

2 Pack PHOERA Foundation Flawless Soft Matte 24HR Oil Control Full Coverage Foundation Makeup for Women.102 Nude-30ml
- Price
- $14.66
- Rating
- 4.4/5
- Reviews
- 21,520
- Age
- 4y ago

PHOERA Foundation Liquid Concealer Makeup 104 Buff Beige 2 Pack
- Price
- $15.07
- Rating
- 4.5/5
- Reviews
- 5,231
- Age
- 7y ago

PHOERA Foundation Makeup Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Mattle Oil-Control Concealer for Older Women Great Choice For Gift (#104 Buff Beige)
- Price
- $9.81
- Rating
- 4.4/5
- Reviews
- 4,594
- Age
- 5y ago
Trending
estimated 90-day click momentum
PHOERA Skin Glow Tint Foundation Natural Radiant Longwear Filter Effect Silk Perfect Glow Flawless Foundation. (02 Light)
- Price
- $9.85
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 9mo ago

2 Pack PHOERA Foundation Full Coverage Flawless Soft Matte 24HR Oil Control Liquid Foundation.103 Warm peach
- Price
- $14.69
- Rating
- 4.4/5
- Reviews
- 21,520
- Age
- 7y ago

PHOERA Foundation Makeup Naturally Liquid Foundation Full Coverage Mattle Oil-Control Concealer 8 Colors Optional Great Choice For Gift (#105 Sand 30ml)
- Price
- $9.83
- Rating
- 4.4/5
- Reviews
- 4,594
- Age
- 5y ago

PHOERA Foundation Makeup Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Mattle Oil-Control Concealer for Older Women Great Choice For Gift (#102 Nude)
- Price
- $9.82
- Rating
- 4.4/5
- Reviews
- 4,594
- Age
- 5y ago

PHOERA Foundation Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Face Makeup. (102# Nude)
- Price
- $9.84
- Rating
- 4.3/5
- Reviews
- 1,299
- Age
- 4y ago
Newest
by launch date
PHOERA Skin Glow Tint Foundation Natural Radiant Longwear Filter Effect Silk Perfect Glow Flawless Foundation. (02 Light)
- Price
- $9.85
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 9mo ago

PHOERA Foundation Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Face Makeup. (102# Nude)
- Price
- $9.84
- Rating
- 4.3/5
- Reviews
- 1,299
- Age
- 4y ago

2 Pack PHOERA Foundation Flawless Soft Matte 24HR Oil Control Full Coverage Foundation Makeup for Women.102 Nude-30ml
- Price
- $14.66
- Rating
- 4.4/5
- Reviews
- 21,520
- Age
- 4y ago

PHOERA Foundation Makeup Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Mattle Oil-Control Concealer for Older Women Great Choice For Gift (#104 Buff Beige)
- Price
- $9.81
- Rating
- 4.4/5
- Reviews
- 4,594
- Age
- 5y ago

PHOERA Foundation Makeup Naturally Liquid Foundation Full Coverage Mattle Oil-Control Concealer 8 Colors Optional Great Choice For Gift (#105 Sand 30ml)
- Price
- $9.83
- Rating
- 4.4/5
- Reviews
- 4,594
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Phoera50%
- Meifen38%
- nvyue8%
- Yaper5%
Demand
Phoera Foundation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Phoera Foundation search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- phoera foundation74K/yr
- phoera foundation makeup for older women31K/yr
- phoera27K/yr
- phoera makeup11K/yr
- phoera foundation full coverage12K/yr
- phora4K/yr
Reviews and returns
What reviews say buyers love and hate about Phoera Foundation
We read the reviews and the return reasons for every product selling here.
“the pump never works”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phoera Foundation questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









