Is phoera foundation profitable to sell on Amazon United States?

The niche generates $137K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (36/100).

How competitive is the phoera foundation niche?

4 brands and 5 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in phoera foundation?

Top complaints mined from reviews: Motor Power, Coverage, Color. The return rate is 0.9%.

When does demand for phoera foundation peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the phoera foundation niche?

Listings span $9.81–$15.07; the average listing price is $12.02 (sweet spot $15–$100). The average incumbent carries 9,445 reviews — the moat a new listing must climb.

phoera foundation

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.02

avg listing price — sweet spot $15–$100

Market size

Okay$137K

$137K/yr · 159K searches

Review moat

Bad9,444.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Price range

Bad$9.81–$15.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, phoera foundation is a $137K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

phoera foundation market data

Units sold / yr: 10K–13K; avg 1,250–1,500/product
Revenue / yr: $120K–$150K; units × avg price
Conversion rate: 7.2%
Avg BSR: #162
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Phoera50%
Meifen38%
nvyue8%
Yaper5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top phoera foundation search terms

phoera foundation74K/yr -4.9%5.8% conv.
phoera foundation makeup for older women31K/yr -11.7%5.9% conv.
phoera27K/yr -8.7%2.1% conv.
phoera makeup11K/yr -4.2%2.0% conv.
phoera foundation full coverage12K/yr -35.7%6.1% conv.
phora4K/yr +71.3%0.9% conv.

All search terms

Top phoera foundation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHOERA Foundation Makeup Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Mattle Oil-Control Concealer for Older Women Great Choice For Gift (#102 Nude)

Phoera$9.824.4★4,594 rev

2 Pack PHOERA Foundation Full Coverage Flawless Soft Matte 24HR Oil Control Liquid Foundation.103 Warm peach

Meifen$14.694.4★21,520 rev

2 Pack PHOERA Foundation Flawless Soft Matte 24HR Oil Control Full Coverage Foundation Makeup for Women.102 Nude-30ml

Meifen$14.664.4★21,520 rev

PHOERA Foundation Liquid Concealer Makeup 104 Buff Beige 2 Pack

nvyue$15.074.5★5,231 rev

PHOERA Foundation Makeup Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Mattle Oil-Control Concealer for Older Women Great Choice For Gift (#104 Buff Beige)

Phoera$9.814.4★4,594 rev

Newest

by launch date

PHOERA Skin Glow Tint Foundation Natural Radiant Longwear Filter Effect Silk Perfect Glow Flawless Foundation. (02 Light)

Yaper$9.85129 rev

9mo ago

PHOERA Foundation Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Face Makeup. (102# Nude)

Yaper$9.841,299 rev

4y ago

2 Pack PHOERA Foundation Flawless Soft Matte 24HR Oil Control Full Coverage Foundation Makeup for Women.102 Nude-30ml

Meifen$14.6621,520 rev

4y ago

PHOERA Foundation Makeup Flawless Soft Matte Oil Control Liquid Foundation Full Coverage Mattle Oil-Control Concealer for Older Women Great Choice For Gift (#104 Buff Beige)

Phoera$9.814,594 rev

5y ago

PHOERA Foundation Makeup Naturally Liquid Foundation Full Coverage Mattle Oil-Control Concealer 8 Colors Optional Great Choice For Gift (#105 Sand 30ml)

Phoera$9.834,594 rev

5y ago

What buyers say about phoera foundation

What buyers praise and complain about, mined from review topics.

What buyers love

Coverage27%

“Good coverage”

Value For Money14%

“It is also not very expensive”

Quality-Overall13%

“I have finally found a foundation make up that is affordable and good quality”

Brightness/Shine/Glow6%

“Beautiful glow”

Suitability Combination Skin5%

“It matches my skin tone once its on”

Weight Light5%

“Its lightweight on the skin”

Color5%

“Color match was perfect”

Size-Overall2%

“Fits well”

Suitability Hot Weather2%

“Works great in the summer”

Moist/Dry2%

“it didnt dry me out thankfully”

What buyers complain about

Motor Power13%

“the pump never works”

Coverage12%

“No coverage”

Color10%

“It is not easy to pick the right color”

Thickness10%

“It is so thick that it gets stuck in the pump”

Durability4%

“breaks down after about 5 hours”

Wrinkles4%

“However, unfortunately, this foundation cakes, creases, and accentuates any dryness of skin”

Sensitivity-Overall3%

“I stopped using it because my skin has became more sensitive as I got older”

Suitability Combination Skin2%

“It is not a good option for mature skin”

Value For Money2%

“no matter how expensive or good they're known to be Always caked my face”

Suitability Dry Skin2%

“However, unfortunately, this foundation cakes, creases, and accentuates any dryness of skin”

Top return reasons

Color53%

Advertised Vs Actual Product9%

Motor Power6%

Material Quality3%

Coverage3%

Weight Light3%