phlur vanilla skin and heavy cream duo
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$21.85avg listing price — sweet spot $15–$100
Price range
Great$12.52–$36.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,709avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$33K$33K/yr · 122K searches
Competition
Bad96%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, phlur vanilla skin and heavy cream duo is a $33K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Aug–Sep–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
phlur vanilla skin and heavy cream duo market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $44K–$55K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #566
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 100%
- Out of stock
- 4.6%
- Avg brand age
- 37 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
38
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Billie Eilish53%
- HOUSE OF TWIST18%
- Generic13%
- PHLUR7%
- eos5%
- Victoria's Secret4%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — -23.9% search growth over the last 90 days.Peak months: Jun, Aug, Sep, Nov, Dec · busiest ÷ quietest = 9.9×
Top phlur vanilla skin and heavy cream duo search terms
- sticky dates body spray30K/yr
- sticky dates perfume27K/yr
- billie eilish body spray22K/yr
- lush sticky dates body spray16K/yr
- sticky dates lush body spray9K/yr
- billie eilish lotion5K/yr
- billie eilish body mist6K/yr
- sticky dates spray3K/yr
- sticky dates lush perfume4K/yr
Top phlur vanilla skin and heavy cream duo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Billie Eilish Fragrance Mist Body Spray for Women Notes of Sugared Petals Creamy Vanilla and Warm Musks 8 Fl Oz
Billie Eilish$17.384.6★12,396 rev
Twist Gooey Dates No. 25 - Inspired by L. Sticky Dates Long-Lasting Perfume for Women & Men Vegan Clean Ingredients Date Syrup & Vanilla Fragrance Spray 100 ml | 3.4 fl. oz.
HOUSE OF TWIST$29.924.2★48 rev
Hey Sugar Sticky Dates Perfume - Gourmand Lovers Perfume Inspired by a luscious scent caramelized sweet Fragrance 15 ml (0.5 Fl Oz (Pack of 1)
Generic$18.004.0★69 rev
PHLUR Vanilla Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women
PHLUR$36.994.4★3,227 rev
eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
eos$12.524.6★2,544 rev
Newest
by launch dateeos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
eos$12.522,544 rev
Twist Gooey Dates No. 25 - Inspired by L. Sticky Dates Long-Lasting Perfume for Women & Men Vegan Clean Ingredients Date Syrup & Vanilla Fragrance Spray 100 ml | 3.4 fl. oz.
HOUSE OF TWIST$29.9248 rev
Hey Sugar Sticky Dates Perfume - Gourmand Lovers Perfume Inspired by a luscious scent caramelized sweet Fragrance 15 ml (0.5 Fl Oz (Pack of 1)
Generic$18.0069 rev
Billie Eilish Fragrance Mist Body Spray for Women Notes of Sugared Petals Creamy Vanilla and Warm Musks 8 Fl Oz
Billie Eilish$17.3812,396 rev
PHLUR Vanilla Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women
PHLUR$36.993,227 rev
Trending
90-day click momentumeos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
eos$12.524.6★
PHLUR Vanilla Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women
PHLUR$36.994.4★
Twist Gooey Dates No. 25 - Inspired by L. Sticky Dates Long-Lasting Perfume for Women & Men Vegan Clean Ingredients Date Syrup & Vanilla Fragrance Spray 100 ml | 3.4 fl. oz.
HOUSE OF TWIST$29.924.2★
Victorias Secret Body Fragrance Mist Bare Vanilla - 8.4 fl oz
Victoria's Secret$16.314.7★
Billie Eilish Fragrance Mist Body Spray for Women Notes of Sugared Petals Creamy Vanilla and Warm Musks 8 Fl Oz
Billie Eilish$17.384.6★
What buyers say about phlur vanilla skin and heavy cream duo
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“It has good longevity”
“Definitely worth the price”
“Great quality- soft”
“Great size”
“Its soft and creamy”
“was exactly as shown in pictures”
“Light and pretty”
“Happy with the gift”
“This is my absolute favorite it is so moisturizing”
What buyers complain about
“Bad smell”
“does not last”
“High alcohol content”
“Bottle leaks a bit”
“Waste of money”
“Its not very strong”
“although the bottle was smaller than expected”
“Bottle quality is not good”
“It is described as musky but it is anything but”
“it burns my skin”
Common questions
- Is phlur vanilla skin and heavy cream duo profitable to sell on Amazon United States?
- The niche generates $33K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (32/100).
- How competitive is the phlur vanilla skin and heavy cream duo niche?
- 6 brands and 38 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in phlur vanilla skin and heavy cream duo?
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.
- When does demand for phlur vanilla skin and heavy cream duo peak?
- Demand peaks in Jun–Aug–Sep–Nov–Dec; the busiest month runs 9.9× the quietest.
- What does it cost to enter the phlur vanilla skin and heavy cream duo niche?
- Listings span $12.52–$36.99; the average listing price is $21.85 (sweet spot $15–$100). The average incumbent carries 5,709 reviews — the moat a new listing must climb.