Is phlur coconut skin profitable to sell on Amazon United States?

The niche generates $267K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +101.8%. Flapen's verdict: Worth a look (60/100).

How competitive is the phlur coconut skin niche?

2 brands and 15 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in phlur coconut skin?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.

When does demand for phlur coconut skin peak?

Demand peaks in Apr–May–Jun; the busiest month runs 5.5× the quietest.

What does it cost to enter the phlur coconut skin niche?

Listings span $11.45–$65.48; the average listing price is $33.43 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.

phlur coconut skin

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.43

avg listing price — sweet spot $15–$100

Growth

Great+101.8%

90-day search growth — must beat 0% to launch

Price range

Great$11.45–$65.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,205

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$267K

$267K/yr · 121K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, phlur coconut skin is a $267K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

phlur coconut skin market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $167K–$201K; units × avg price
Conversion rate: 6.6%
Avg BSR: #224
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.4%
Avg brand age: 54 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

PHLUR86%
Pacifica14%

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — +101.8% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.5×

Open Trend

Top phlur coconut skin search terms

phlur beach skin37K/yr +246.8%5.6% conv.
beach skin phlur16K/yr +156.2%5.6% conv.
beach skin10K/yr +174.8%4.2% conv.
phlur coconut skin9K/yr +44.7%4.5% conv.
non toxic body spray12K/yr -1.2%0.1% conv.
pacifica indian coconut nectar8K/yr +38.4%7.5% conv.
organic body spray8K/yr -6.4%0.3% conv.
pacifica coconut6K/yr +39.9%2.6% conv.
phlur beach skin body mist6K/yr -1.9%7.0% conv.
indian coconut nectar perfume3K/yr +20.1%7.2% conv.

All search terms

Top phlur coconut skin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women

PHLUR$38.354.1★192 rev

PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood

PHLUR$44.124.4★832 rev

PHLUR Coconut Skin Body Mist 8 Fl Oz Hair and Body Perfume for Women

PHLUR$35.883.8★328 rev

Pacifica Beauty Indian Coconut Nectar Hair & Body Mist Functional Fragrance For A Calming Experience Paraben-Free Vegan & Cruelty-Free 5 Fl Oz

Pacifica$11.454.1★5,017 rev

Pacifica Indian Coconut Nectar Perfume Spray Tropical Vanilla & Coconut Fragrance Layerable Beachy Perfume for Women Clean Non-Toxic Vegan & Cruelty-Free Formula All-Day Long Lasting

Pacifica$20.584.0★1,800 rev

Newest

by launch date

PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood

PHLUR$44.12832 rev

3mo ago

PHLUR Paradise Skin Hair and Body Mist Set ($78 Value)

PHLUR$65.4873 rev

10mo ago

PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women

PHLUR$38.35192 rev

1y ago

PHLUR Coconut Skin Body Mist 8 Fl Oz Hair and Body Perfume for Women

PHLUR$35.88328 rev

1y ago

Pacifica Indian Coconut Nectar Spray Perfume 2 oz Warm Coconut & Vanilla Gourmand Fragrance for Women Clean Beauty Scent Long-Lasting Beachy & Layerable 100% Vegan & Cruelty-Free Made in USA

Pacifica$18.13193 rev

2y ago

What buyers say about phlur coconut skin

What buyers praise and complain about, mined from review topics.

What buyers love

Smell56%

“Clean fragrance”

Brightness/Shine/Glow3%

“Gives a really pretty glow”

Durability3%

“still wearable for everyday use”

Gifting Purpose3%

“Perfect gift”

Suitability Combination Skin3%

“Looks nice on the skin”

Value For Money3%

“good value for the price”

Suitability Hot Weather2%

“carefree days of summer”

Suitability Oily Skin2%

“This body oil goes on easily, smells amazing and leaves your skin very soft”

Quality-Overall2%

“The bottle itself is also very nice quality”

Advertised Vs Actual Product2%

“All I hoped it'd be”

What buyers complain about

Smell60%

“The scent is really strong”

Value For Money4%

“Waste of money”

Durability4%

“Not long lasting”

Leak-Proof1%

“The bottle leaked the first time I used it”

Strength1%

“It is way too strong”

Add-Ons/Attachments1%

“The tube is not attached to the sprayer”

Size-Overall1%

“The bottle sizes were bigger than I expected”

Allergies1%

“It made me nauseous”

Quality-Overall1%

“The quantity and quality for price is NOT worth it”

Advertised Vs Actual Product0%

“Not what it's discribed as smelling”

Top return reasons

Smell62%

Leak-Proof6%

Advertised Vs Actual Product6%

Brightness/Shine/Glow6%

Oily/Greasy4%

Adhesion/Stickiness3%

Motor Power2%

Moist/Dry2%

Product Condition2%

Value For Money1%

Common questions

Is phlur coconut skin profitable to sell on Amazon United States?: The niche generates $267K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +101.8%. Flapen's verdict: Worth a look (60/100).
How competitive is the phlur coconut skin niche?: 2 brands and 15 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in phlur coconut skin?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
When does demand for phlur coconut skin peak?: Demand peaks in Apr–May–Jun; the busiest month runs 5.5× the quietest.
What does it cost to enter the phlur coconut skin niche?: Listings span $11.45–$65.48; the average listing price is $33.43 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.