phix caffeine eye cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.46avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good$11.33–$19.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,982.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Market size
Bad$5K$5K/yr · 6K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, phix caffeine eye cream is a $5K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 32/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
phix caffeine eye cream market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$4K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 33.3%
- Avg brand age
- 69 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- medicube34%
- The INKEY List25%
- Beauty of Joseon23%
- Neutrogena18%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -33.1% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 2.2×
Top phix caffeine eye cream search terms
- phix caffeine eye cream3K/yr
- the phix caffeine eye cream2K/yr
- phix eye cream832/yr
- caffeine eye cream phix259/yr
- the fix caffeine eye cream125/yr
Top phix caffeine eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube$16.654.5★4,649 rev
The INKEY List Caffeine Eye Cream Reduce Eye Puffiness and Dark Circle Blur Fine Lines 0.5 fl oz
The INKEY List$11.334.0★5,840 rev
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
Beauty of Joseon$14.734.4★19,602 rev
Neutrogena Hydro Boost + Eye Cream for Dark Circles & Puffiness Under Eye Cream with Caffeine Hyaluronic Acid and Peptides Fragrance Free 0.5 oz
Neutrogena$19.124.2★1,839 rev
Newest
by launch datemedicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube$16.654,649 rev
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
Beauty of Joseon$14.7319,602 rev
Neutrogena Hydro Boost + Eye Cream for Dark Circles & Puffiness Under Eye Cream with Caffeine Hyaluronic Acid and Peptides Fragrance Free 0.5 oz
Neutrogena$19.121,839 rev
The INKEY List Caffeine Eye Cream Reduce Eye Puffiness and Dark Circle Blur Fine Lines 0.5 fl oz
The INKEY List$11.335,840 rev
Trending
90-day click momentumNeutrogena Hydro Boost + Eye Cream for Dark Circles & Puffiness Under Eye Cream with Caffeine Hyaluronic Acid and Peptides Fragrance Free 0.5 oz
Neutrogena$19.124.2★
medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube$16.654.5★
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
Beauty of Joseon$14.734.4★
The INKEY List Caffeine Eye Cream Reduce Eye Puffiness and Dark Circle Blur Fine Lines 0.5 fl oz
The INKEY List$11.334.0★
What buyers say about phix caffeine eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent moisturizer”
“Luxury product”
“Smooth and creamy”
“Good value”
“Love the texture”
“Absorbs nicely”
“This eye cream feels lightweight”
“is immensely helpful in reducing some of the puffiness”
“Good for the skin”
“No irritation”
What buyers complain about
“Pump doesn't work”
“Skin Irritation”
“No improvement”
“Didnt really even moisturize”
“Waste of money”
“irritated my skin”
“I experience a burning sensation”
“Pump is faulty”
“Came used”
“Ive noticed that Ive developed wrinkles under my eyes”
Top return reasons
Common questions
- Is phix caffeine eye cream profitable to sell on Amazon United States?
- The niche generates $5K/yr across 4 tracked products. 90-day search growth is -33.1%. Flapen's verdict: Skip it (32/100).
- How competitive is the phix caffeine eye cream niche?
- 4 brands and 43 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in phix caffeine eye cream?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.9%.
- When does demand for phix caffeine eye cream peak?
- Demand peaks in Jan–Sep; the busiest month runs 2.2× the quietest.
- What does it cost to enter the phix caffeine eye cream niche?
- Listings span $11.33–$19.12; the average listing price is $15.46 (sweet spot $15–$100). The average incumbent carries 7,983 reviews — the moat a new listing must climb.