Skip to content

Philosophy Purity Face Wash

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Philosophy Purity Face Wash is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$851K/yr234K searches / yr
90-day growth
+23.0%search demand this quarter
Competition
91%top-5 click share · 1 brands · 3 sellers

Flapen Score

Philosophy Purity Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Philosophy Purity Face Wash is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philosophy Purity Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Philosophy Purity Face Wash 234K times last year and spent an estimated $851K. One brand takes every click. Demand peaks in Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $851K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
+23.0%
Conversion, latest week
12.4%
Market size, estimated
$851Ka year
Peak month
October1.7× the quietest month
Top search term
philosophy purity face wash56K searches a year

02 · Price

A sale here is worth $29.27.

Listings sell for $29.27 on average, from $15.52 to $47.14. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $29.27 that is $73K to $88K a year per listing.

Average price
$29.27inside the $15 to $100 sweet spot
Price range
$15.52–$47.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
$73K–$88K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Cleansers. It carries 1,486 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#203in Cleansers
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,486per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Philosophy Purity Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Philosophy Purity Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Philosophy Purity Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philosophy purity face wash56K/yr
  • purity face wash60K/yr
  • philosophy face wash85K/yr
  • philosophy purity10K/yr
  • purity made simple facial cleanser7K/yr
  • purity made simple4K/yr
  • purity philosophy facial cleanser3K/yr
  • philosophy cleanser3K/yr
  • purity facial cleanser2K/yr
  • purity cleanser3K/yr

Reviews and returns

What reviews say buyers love and hate about Philosophy Purity Face Wash

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Cleansing”
24%of negative reviews mention “Value For Money”
0.7%of orders come back
“This product is too expensive to arrive like this”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philosophy Purity Face Wash questions

Answered from the same tracked data.